Transcript 10 years of jarad.ppt

Jared: Sub-Sandwich Svengali
Celebrating 10 years of taking it off & keeping it off
By: Jenny Melendres & Mark Cain
Jared Timeline
• Heaviest weight = 425 pounds
• It all started in 1999 with an
Indiana University newspaper
article
• Became a part of pop culture
• First Subway commercial in 2000
• 2001 began to spread the
message nationally
Jared Timeline
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Carried the Olympic torch in 2002
Did the coin-toss at the 2003 Fiesta Bowl
Became involved with various programs
Published a book in 2006
Met President Bush in 2007
Helped launch Subway Fresh Fit in 2007
Celebrating 10th anniversary with 2008
‘Tour de Pants’
Jared’s Staying Power
• Jared outlasted 4 ad agencies
• He has appeared in more than 50 commercials
(Subway sales have more than doubled to $8.2
billion)
• He appeals to both men & women
• Jared had highest recall & recognition rating in
2006
Jared’s Staying Power cont.
• Jared went of air in 2005, sales dropped 10%
• Each time sales have gone down, Jared is brought
back
• Jared’s clean-cut image
• According to a professor at Northwestern
University, “You don't hear of Jared off using
cocaine at a nightclub or something"
Commercials
• Jared campaign was initially
concerned with health aspects
– Moved to a different approach more
focused on keeping it fresh
• Currently trying to take Subway
brand to the next level
– Subway is emphasizing the benefits
of their combo meals
• Are you the next Jared?
Sources
• Adage.com - Subway Can't Stop Jonesing for
Jared
• Subwayfreshbuzz.com
• Youtube.com
• Goggle images