Transcript netto.ppt

Presented By, Nanna Friedberg
Martin Jensen
Michelle Parsons
George Yerkouich
Company Background
 Netto was founded in 1981 and has since then expanded to England,
Germany, Poland and Sweden
 Netto is part of a bigger corporation called Dansk Supermarked (the
biggest retailer corporation in Denmark)
 Netto is a discount grocery store and today Netto has 371 stores located in
Denmark, 243 in Germany, 169 in England, 111 in Poland and 78 in
Sweden
 The stores are being built in sizes of 500-1000 m2, all located down town
in each city and carry more than 1000 different products.
International
78 stores
169 stores
243 stores
111 stores
Mission Statement
Why pay more when you can pay less?
At Netto we have a firm belief in what we are doing. And it’s this
philosophy that runs right through the company from top to bottom
allowing us to continue to offer you the very best products, service
and prices week after week.
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Sell the best quality products at the lowest possible prices
Have the most efficient operation in the industry
Work conscientiously as a team
Ensure everyone at Netto enjoys their work
Act in a professional manner at all times
Customer profile
 Price sensitive customers
 Consumers interested in one-stop shop
convenience
What Netto Offers…
 Netto carries over 1100 products
 Netto offers fresh fruits, vegetables, and meats which
are delivered daily direct from the source
 Netto also offers things such as clothes, gardening
supplies, and “do it yourself” homecare.
S.W.O.T. Analysis
Strengths
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Great to adjust due to change in
consumer behavior
Economies of scale with hyper
markets (i.e. Føtex and Bilka) in
Denmark (not in the same degree in
Europe though)
Part of A.P. Moeller – MAERSK
(biggest shipping company in the
world, revenue approx 1/6 compared
to WalMart )
Weaknesses
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Easy to imitate pricing strategy
Low bargain power compared to
Tesco & ASDA in UK
You pay for your carrier bag!!!
Opportunities
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Export to other European countries
Expand DøgnNetto
Expand in Private labels
Threats
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Other discount stores:
Aldi, Lidl (German),
Fakta, SuperBrugsen (Danish)
Tesco, (United Kingdom)
Asda (Part of the WalMart family)
Bibliography
http://www.netto-supermarkt.de/
http://www.netto.pl/
http://www.netto.co.uk/
http://www.netto.se/
http://www.netto.dk
http://www.maersk.com/en
http://fakta.dk/
http://lidl.dk/
http://bilka.dk/
http://aldi.dk/
http://asda.co.uk/
http://tesco.com