Transcript Central World.ppt

Pichamon Adulavidhaya
Kunthida Jariyavithayakul
Thadchawadee Wejrungsikul
Kosit Wibullaksanakul
Background
• Originally called the World Trade Center
• Was opened in 1990
• Acquired and managed by the Central Group, the most
successful Thai retail management group in 2002
• The renovated mall's
grand opening in July 2006
• The largest shopping center
in Southeast Asia
• Larger than Hong Kong's
Ocean Terminal.
Fact Sheet
• Target Customers: Middle class, all ages
Located in the middle of Bangkok surrounded by
– Schools, Colleges, University
– Tutor Centers, Meeting place of Thai teenagers
– Office Buildings, Financial Streets
– Residential Areas
SWOT Analysis
Strengths
• Modern design, well-separated zones
• One stop shopping complex including
Offices, Hotel, Fitness Center, Bowling lanes,
Theatres and Karaoke rooms
• Wide variety of retailers
• Located in the heart of shopping district
• Mass Transit available
SWOT Analysis
Strengths (Cont’)
•Brand royalty and reputation of management and
owner (Central Group)
•Largest capacity of parking lot in Thailand
•Entertaining ambience
•Many flagship stores and unique department stores
e.g.
•Strong partnership with retailers
•Many social activities: Count down, Beer festival,
Concerts
SWOT Analysis
Weaknesses
• Too large to walk
• Some areas are during construction
• Parking lot layout
SWOT Analysis
Opportunities
• Consumer trends – convenience and trendy
• Supported by government policy- “Bangkok Fashion City”
• Expand target market to office workers
• Surrounded by 5-star hotels
• Located near popular tourist attractions
e.g. Erawan Shine
• Low cost of living
– high purchasing power for foreigners
• VAT refund for tourists
• Contract with tour agencies for
shopping destination
SWOT Analysis
Threats
• A lot of competitors
• Severe traffic problem
• Political instabilityThe coup in September 2006
• Economic downturn
Thank you very much
References
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http://en.wikipedia.org/wiki/Central_World_Plaza
http://en.wikipedia.org/wiki/Image:Majorcineplexlogo.png
http://en.wikipedia.org/wiki/Image:Thai_4_Buddies.jpg
http://travel.yahoo.com/p-travelguide-2768534-action-picturesma_boon_krong_mbk_shopping_center_bangkok-i-tgphotoid2554256;_ylt=Ak1gdq0N6y3B8fuqjEQ3EiVjFWoL
http://www.centralworld.co.th
http://www.geocities.com/topsyturvy_6051/cwt.html
http://www.harknesshall.com/news_siam_pavalai.htm
http://www.sfcinemacity.com/Aboutus_th.asp?SiteLanguage=
http://www.siamparagon.co.th/
http://www.siamdiscoverycenter.co.th/
http://www.thaifocus.com/bangkok/skytrainmap.htm