4/30/2020 Jenny Doltar & Jane Dahl 1

4/30/2020

History

• First Wallin & Nordstrom opened in 1901 in downtown Seattle • 1923 2 nd store was opened • 1928 John Nordstrom sold his share of the company to his sons 2

Growing Reputation

• Grew to be the largest independent shoe chain store in the United States.

• By 1960 they had 8 stores in Washington and Oregon • The downtown Seattle Store became the largest shoe store in the country • Purchased a Seattle-based clothing store – “Nordstrom Best” 4/30/2020 3

Nordstrom Today

• Focus on catering customers needs • Creates fashion departments that fit individuals lifestyles • Philosophy- “Offer the best possible service, selection, quality and value” 4/30/2020 4

SWOT Strengths

• Customer service • Personalized selling • Nordstrom Café & E-bar • Leading fashion retailer • Specialty events • Floor displays • Well lighted fixtures • On-line & Store sales • Empower employees 4/30/2020 5

4/30/2020

SWOT Weaknesses

• Over saturated Oregon • No catalog sales • Don’t take advantage… – The Return policy 6

SWOT Opportunities

• Always room for growth • Day care for busy mothers 4/30/2020 7

4/30/2020

SWOT THREATS

•

Competitors

–

Specialty stores

–

Sacks

8

The Internship

PROS • Great learning experience • Job placement • Empowerment • Fun!

• Resume builder • Compensation CONS • Not a “right fit” for everyone 4/30/2020 9

4/30/2020

Questions?

10