Transcript R.E.I.ppt
R.E.I
Trevor Crosta
Kevin Sullivan
Amy Hudspeth
Company Perspectives
REI offers quality gear, clothing and
footwear selected for performance and
durability in muscle-powered outdoor
recreation, including hiking, climbing,
camping, bicycling, paddling and winter
sports.
Company Overview
Founded by a group of climbers in 1938
Operated in the back of a gas station until first
store was opened in Seattle in 1944 due to
high demand
Owned by 1.7 million member-customers
creating one the largest Consumer cooperative
(Business owned by their customers) in the
Nation
New President emerged and growth finally took
off for the company, opening their 2nd store
after 31 years (1975)
Overview Cont.
After corporate changes it only took one year
to open a Third store in 1976
Board of Directors were very upset with new,
fast growth claiming that the change was
altering what R.E.I was created for
REI now sells its apparel and gear through a
chain of 77 stores, a web site, and through a
mail-order catalog business
REI Adventures/ Events
REI not only lets you buy gear, they also
give you reasons to use it!
REI adventures offers an amazing
amount of trips that customers can
partake in.
The trips are rated from relaxed to
strenuous
REI Adventures cont.
You can choose trips based on destination, or
type of activity.
Why use REI trips??
Experienced local guides
Meeting new people
REI member discounts
Great food
REI Adventures Web Page
Free Demo Days
Sustainability
YouTube - Outdoor Retailer Live: Kevin
Hagen of REI
SWOT Analysis: Strengths
Strong Brand Loyalty
Very philanthropic and are very active in:
Green building
Waste management
Climate change and energy
Paper sourcing
Many more!
Strong connections with employees
It has been on the FORTUNE magazine's list of the
"100 Best Companies to Work For" every year since
the rankings began in 1998
SWOT Analysis:
Weaknesses
They only have stores in half the states in
the US
REI-Outlet.com items are only sold
online, you can’t find them in any stores
They don’t have as large of sections in
women’s and children’s clothing and gear
as they do men’s\
Store Location is terrible sometimes!
SWOT Analysis:
Opportunities
Expand into states in the mid-west
because those are states that have the
opportunity for outdoor activities and
sports
Improve their image towards women and
children to try to boost sales in those
areas
SWOT: Analysis: Threats
LL Bean, who also has strong brand
loyalty, could be a threat to them
Sports Authority, Bass Pro Outdoor World
In general, other stores with strong brand
loyalty that provide excellent outdoor
gear
Cool Youtube Video!
Speed Rock Climbing!!!
This is the kind of customer the REI has!