Transcript The Home Depot.ppt

The Home Depot
Neil Trettin
Nick Van Dyke
Torin Liden
Background Information
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Founded 1978 in Marietta, GA
Currently Headquartered in Atlanta, GA
Largest home improvement retailer in the US
Second largest general retailer in US, only
after Wal-Mart
• 2008 Revenue: 84.740 Billion (with a B)
• Number 17 in the Fortune 500
Background Continued
• Home Depot is the exclusive retailers of these brands:
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American Craftsman by Andersen (windows, patio doors)
BEHR Paint
Brinkmann outdoor grills and supplies
Chem-Dry(carpet cleaning, upholstery cleaning, tile and grout services) Distinctions Cabinetry
Feather River Doors
G.E. (water heaters)
Glacier Bay (faucets and bath)
Husky (tools, store brand)
Homelite (outdoor and power tools)
Legacy Doors (premium wood and steel entry doors)
Millstead (lumber, store brand)
Pegasus (kitchen and bath items)
Ryobi, RIDGID (power tools)
Thomasville cabinetry
Vigoro (fertilizer, store brand)
Strengths
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Garden section stocked locally
Strong brand ties
Strong private labels
Good customer service
Knowledgeable employees
Social and community philanthropy
Focused on environmental sustainability
Major sponsors
– NASCAR, Major League Soccer, Major League
Lacrosse, etc.
Weaknesses
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Not geared towards women
Lack of advertising
Employee turnover
Focus more on Do-it-yourselfer’s rather than
hardware market as a whole
Opportunities
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Social and community philanthropy
Focused on environmental sustainability
Foreign markets
Internet sales
Increasing market share
Threats
LOWE’S
• And Wal-Mart
– Both focus more on women, allow for
multiple types of purchases and advertise
more effectively
Questions?