What NOT to do

!

By: The Lancaster Group

Who shops at Village East?

Demographics: • 23.8% in census track are Hispanic or Latino – VS. 12.5% nationally • 16.1% Below the Poverty Level in 1999 – vs. 12.4 nationally • 53.4% of housing are Owner occupied – vs. 66.2% nationally

Where is Village East?

I want to go!

• Off Lancaster In Salem.

– 2025 NE Lancaster Drive Salem, Oregon 97305

If flying over Salem.

Overall Look. Not Good

• Like every other shopping mall. Very Unattractive on outside.

– Every store had giant tares in their awning covers.

What to Wear?

• Ross – Cheap Cloths – Cheap Drink Mixers for Exchange Students – Cheap Nutcrackers for …cracking giant nuts.

What to Wear?

• Catherine’s Gashion – High end plus size cloths – Located next to Outback (a lot of business from people waiting).

What to Wear?

• Mr. Formal – Seams a little out of place.

Its right back here *The only purpose for this slide is because we liked the Dog.

Where to eat?

• Outback • Izzys • Quizno’s • Taco Bell • China Buffet New York Style

Where to eat

• Izzy’s – Buffet style pizza bar – Started in Corvallis & Albany 1979 – 25 restaurants in Oregon & Washington • “New York Style” China Buffet

• Quizno's – Established 1981 – Specializes in toasted sub sandwiches – Ranked in top 10 growing fastest growing chains past 3 years – Top ranked franchise / $25,000 fee – opened 1000 stores last year – Annoying commercials

Taco Bell – Subsidiary of Yum!

– Established 1952 by Glen Bell – Company owned and franchise units (20/80%) – $5.4 million sales - 2003 – Unique product placement in “Demolition Man” • Outback Steakhouse – Established 1988 – Open for dinner only – Home of the Bloomin' Onion

Where to Buy?

• Albertsons – Nice wide aisles.

– Need to replace some lights.

– Good selections of discounted wines. I think.

– Bad turnover in the clothing department.

Strengths of Albertsons.

•Meats •Carbohydrates •Drinks •Did I mention Drinks?

Bi-mart

• “Now employee owned” • Over one million members • Each store about 30,000 sq feet • Employs approximately 3,000 people • Great Pharmacy!

• Where did it start? When?

– Yakima, Washington 1955 – 2 nd Eugene in 1962

Where to Relax?

Mission Statement

: "To be the best-loved provider of books, music, movies, and other entertainment and informational products and services. To be the world leader in selection, service, innovation, ambiance, community involvement, and shareholder value. We recognize people to be the cornerstone of the Borders experience by building internal and external relationships, one person at a time."

The Company

•Publicly held

Fortune

500 company with annual sales of $3.9 billion.

•Teamed with Amazon.com, provide In-Store Pick Up option for Amazon.com and Borders.com customers.

•2005, AARP recognizes as a “Featured Employer,” part of AARP’s Workforce Initiative effort to connect mature workers (50 years and older) with job opportunities.

•

Offering an Experience

Offer books, music, movies, and more, tailored specifically to the interests of the community • • • – Hosts many

in-store events Storytime

every year, - read holiday and seasonal stories for children December 3, 2005 11:00 AM –

Music Events

- Walker T. Ryan & Kate White December 3, 2005 7:00 PM –

Author readings -

John Baur December 7, 2005 7:00 PM Provide cozy chairs, great cafes (Seattle's Best Coffee cafes), and listening stations to encourage customers to relax and stay awhile.

Have knowledgeable staff available or use the convenient Title Sleuth kiosk.

What about Me

(the men) ?

• Big 5 offerings –Shoes

–Exersise equipment –Guns and Fishing equipment –Sports apparel ( So us men can

feel

like athletes.) –Hiking and Camping Gear

The Cleaners vs. Cleaners with Tanning beds • Sunnyview Cleaners on the south side of Bi-mart.

VS.

•Fun in the Sun Tanning on the other side of Bi-mart.

Fun in the Sun Tanning offers • Washing facilities • Tanning Beds/supplies • That’s all we could see.

I need money but payday Isn’t until the first day of next term.

• Urgent Money • Cash Advanced • Cigarette Outlet • Rodda-Paint • Rent-A-Center

What is that doing here?

• Cigarette Outlet • Rodda Paint • Scottrade

Always Leasing!

• Used to have tenants.

– Need to do something to encourage them to stay.

No comment, we just thought it was funny.

Parking lot

• Parking lot safety is a concerne.

– To many high end cars, like the Chevy Caprice Wagon shown below, could make parking lot a target for Thieves.

– Very poor signage to direct traffic.

Competition

• Walmart • Fred Meyers • Lancaster Mall • Target • Longhorn Steakhouse • Winco • Costco

Suggestions

(slide 1 of 20 suggestions) • More eye-catching road signs.

• Strengthen customer services.

• Build better image.

• Promote on local radio or maybe in LDS magazines.

• Seek some joint ventures with other stores.

Sources

• • • • Interview with Dave; Manager at Albertsons. Interviewed by Mike Vandehey. October 29, 2005. Salem, OR.

• Interview with Judy; Manager at Catherine’s Fashion. Interviewed by Group. October 29, 2005. Salem, OR.

www.census.gov

www.Amazon.com

www.Bi-mart.com

Class is over now.

Have a Happy Christmas.

A’s for everyone who is still here reading this.

e in th link rld Best Wo •