Transcript BRIDGEPORT.ppt

Bridgeport Village
SW Bridgeport Rd
& SW 72nd Ave
Tigard, Oregon
BA 495 Theresa Villano, Andrea Boitano, Katie Harrison, Andrea Holcom
Retail Area Analysis
Nothing…
To Something !
Bridgeport Village
Retail Area
What to Indulge In….
Bridgeport Village
Retail Area
Bridgeport Village Overview
 Oregon's premier outdoor shopping, dining and
entertainment experience unlike any other in Pacific
Northwest
 MAY 2005 Opening
 Reminiscent of an open-air European-style shopping
experience
 Nation’s finest upscale retailers & restaurants.
 Bridgeport Village spans 28.6 acres 502,000 sq. ft. of
retail, restaurant, theater, & office space
 10 miles south of downtown Portland exit 290 off I- 5
in Tualatin
 The new cinema finest in Oregon
o 18 screens, 82,500 sq. ft., & 4,200 full stadiumstyle seats.
 Home to only Crate & Barrel & Z Gallerie between San
Francisco and Seattle
 First “The Container Store” north of San Francisco.
Bridgeport Village
Retail Area
Continued Overview
Features the only in Oregon:
California Pizza Kitchen,
McCormick & Schmick's Grill,
Tutto Bene Italian Cafe & Gelato Bar,
Zao Noodle Bar.
Events & Community Involvement:
Trunk Shows, Health awareness month
Celebrations, Concerts, Toy Drives, Grand
Opening Celebrations, Santa Visits
Bridgeport Village
Retail Area
The Players
Anchors:
Borders Books & Music
Crate & Barrel
Regal Cinemas Stadium 18,
The Container Store
Wild Oats Natural Marketplace
Bridgeport Village
Retail Area
The Players
Retailers:
Upscale retailers such as:
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Ann Taylor Loft,
Anthropologie,
Banana Republic,
BCBG Max Azria,
Bella Casa,
Carl Greve Jeweler,
Coach,
Coldwater Creek,
Cole Haan,
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French Quarter Linens,
Goodnight Room,
J.Jill,
Louie Permelia,
Lucy,
Oblation Papers & Press,
Oregon Scientific,
Talbots,
Tommy Bahama,
Via Lago
Z Gallerie
Bridgeport Village
Retail Area
The Players
Restaurants:
The new lifestyle center boasts award-winning
restaurants including:
 California Pizza Kitchen
 McCormick & Schmick's Grill,
 Romano's Macaroni Grill,
 Pastini Pastaria,
 PF Chang’s China Bistro,
 SinJu Sushi,
 Tutto Bene Italian Cafe & Gelato Bar
 Zao Noodle Bar
Bridgeport Village
Retail Area
Amenities & Added Perks
 Offers unparalleled guest services and including:
 4-level parking garage
 1,100 parking spaces
 Concierge
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kiosk in center courtyard
services comparable to five-star hotel
 Valet Parking
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year-round for the convenience
$3.00 per car & Two Valet stations
 Security
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24-hour professional security
Trained in First Aid, CPR and AED
 Courtesy Shuttle & Package Carry-Out Service
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Carry bags & drive to vehicle
 Grocery Drop-Off & Pick-Up Service.
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shop for your groceries at Wild Oats, pay and leave groceries
“Drive-up in front with your Wild Oats-issued number hanging from your
rearview mirror. Wild Oats associates will grab your groceries from inside the
store and load them into your car! “
Bridgeport Village
Retail Area
Amenities & Added Perks
 Umbrella Service
 Outdoor Sound System
 Outdoor Dining
 Unique shopping experience & Atmosphere
o Fire/Water Fountain
o Italian Gazebo & Village Feel
 Italian Kiosks
o Six located throughout
 Children's Play Area.
 Family Restrooms.
o Ladies' Lounge & Nursing Room
 Bicycle Racks
o welcomes all cyclists with several bicycle racks
Bridgeport Village
Retail Area
Accessibility
I-5 to exit 290
 Intersection of Lower Boones Ferry
Road and SW 72nd Avenue.
 TriMet bus #s 36, 37, 76 and 96
 stopping at the Tualatin Park & Ride
Regular Hours:
 Monday - Saturday: 10:00am - 9:00pm
 Sunday: 11:00am - 6:00pm
Bridgeport Village
Retail Area
Visibility
Red Arrow
• Highly Trafficked
Intersection Bridgeport
Rd & 72nd
• Not visible from freeway
Blue Arrow
• 3 Easy Access Entrances
Bridgeport Village
Retail Area
Who is Living here?
Tigard
&
7-Mile
Radius
Bridgeport Village
Retail Area
Demographic Profile (census data 2002)
Customer Base:
 Population within 3 miles: 194,948
 Upper Crust Cities:
• Tigard, Lake Oswego, West Linn, Wilsonville
• Affluent Trade Area of Portland
 Women (all ages), Kids, & Families
Within 7 miles :
 ½ Population People make over $50,000 annually
 Approx. 30% have college degrees
 $7 million spent on household expenditures
 i.e. Apparel, Food, Entertainment
Bridgeport Village
Retail Area
 On March 27, 1985, attorneys Rick Rosenfield and Larry Flax
traded in the courtroom for the dining room in Beverly Hills, CA
 California Pizza Kitchen is a leader in authentic California-style
cuisine
 There are currently more than 180 CPK's in 27 states and five
foreign countries.
 Headquarters in Los Angeles, CA
 Average Restaurant Size is approximately 6,000 square feet
Strengths
 Cookbooks
 CPK Cards
 strategic alliance with Kraft
Pizza Company
 Fundraisers
 CPKids Programs for your
school or organization
 Large menu 8 appetizers, 29
pizzas, 11 pasta’s, 3 soups,
and 13 salads
 Curb side service
 Good On-line presence
 Catering
 Good location within Bridgeport
Weakness
 Small waiting
area
 Not known
 Expensive
Opportunities
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More Advertising
Larger waiting area
More items on menu
Open more locations
Threats
 Other stores in Bridgeport
Romano’s Macaroni Grill;
PF Changs; McCormick &
Schmick’s; Pastini
Pastaria; Zao Noodle Bar
 Other café’s and specialty
food offered.
 Limited Parking
Crate and Barrel is America’s leading
home specialty retailer, and known for
design, value and customer service.
History
 First store opened in
1962
 One sales associate
 Inspired by Europe
 Abandoned elevator
factory in Chicago to
showcase the finds they
were finding all over the
world.
 30 years later have
grown to 115 stores and
6,000 associates
nationwide
Products Offered
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Dinnerware
Serving Pieces
Table Linens
Kitchen items
Furniture
Rug/Window Panels
Bed and Bath
Gift Ideas
 Lighting
 Accessories
 Kids
Themed Décor
-Christmas
- Hanukkah
-Thanksgiving
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Strengths
Great Location!
Anchor Store
Great selection
Affordable Prices
Good customer
service
Weaknesses
 Lots of products
offered.
 Same Style
 Low visibility
 Only side
building parking
Opportunities
 Local Advertising
 Mass mailing
 In store
promotions
 Crate and Barrel
Visa
Threats
 Competition
-Intratype-Pottery Barn, Z Gallerie,
Bombay company.
-Intertype- Target, Bed Bath and Beyond,
K-mart, Sears, Linens and things.
Z Gallery
Information…
• Founded in 1979 by Joe Zeiden, Carole Malfatti
and Mike Zeiden as small poster shop in
Sherman Oaks, Cali.
• Brothers & Sister operated during the day and
framed posters at night in parents garage
• Now Operate 60 retail stores and have over
1,000 employees who maintain the family
essence
• Headquarters in Los Angeles and Additional
buying offices in Berkley
• Privately owned company
• Have gift registry, gift Cards & Credit Cards
Strengths
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Strong website
Draws a younger crowd
Welcoming atmosphere
Employees are friendly and
knowledgeable about their merchandise
• Variety and eccentric style
Weaknesses
• Expensive
• Not well known
• Buy when you see what you like, usually
not there the next time you visit
• Parking around store is not always
available
Opportunity
• Room to open new stores
• Advertising
-Send out flyers, promotions and
billboard off of I-5
• Have a day were exceptional customers
come in and shop and have it catered
(like Nordstrom’s)
Threats
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Pier One Imports
Ikea
Cost Plus
Pottery Barn
People are becoming more cost effective
and spending their money wisely
• Can’t see from the street
Regal Cinemas at Bridgeport
The Down Lo
Regal Cinemas Bridgeport Village Stadium
is the finest theater in Oregon with 18
screens.
 82,500 sq. ft
 4,200 full stadium-style seats
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Super cool features!
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Stadium seating provides each movie-goer an
unobstructed view of the screen
Plush, high-back rocking recliner seats offer
extra comfort.
Retractable cup holders move out of the way to
form love seats.
The latest digital surround sound systems bring
the movies to life.
The Regal Crown Club loyalty program rewards
frequent moviegoers.
SWOT Analysis
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Strengths
Offer valet parking
 Offer over 1,100
parking spaces
 Convenient bicycle
racks located
throughout the
property
 Well known
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Weakness
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Don’t offer gift cards
during the holiday
season because not
yet launched.
Holiday hours are
limited (8am-9pm)
SWOT Analysis cont…
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Opportunities
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Offer “special movie
nights” (ex. Discounts
for family or poor
college students )
Coffee shop
Mom & child theater
Offer more diversity in
food selection (ex.
hamburgers, lobster)
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Threats
More expensive
 Other theaters in the
area
 Crying babies
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Competition
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Inter
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Tinseltown
Carmike
IMAX
Edwards Theaters
United Artist Theater
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Intra
Renting from
Blockbuster or
Hollywood Video
 Home Theaters
 Grocery store video
rentals
 Personal video
collection
 TiVo
 Netflix
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Our Favorite Movies 
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Andrea
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Andrea
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Carrie
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Katie
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Theresa
S.W.O.T of Retail Area
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Strengths
 Owned By Established Oregon Retail Property Contractor & Real
Estate
 Added Amenities, Feeling of Wealth
 Word of Mouth Advertising
 Great Community Events
 Increasing popularity of LIFESTYLE Centers (Destination Shopping
Areas)
 Located In High Income Area
 Strengthens Economy
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Employment Opportunities
Brings Sales & People to Tigard!!!
Weaknesses
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Not covered for the Oregon rain
Pedestrian walkways are risky
Parking Limited
Hard to see from Freeway
Expensive…So much for catering to discounter trend
Bridgeport Village
Retail Area
I-5 Retail Corridor Growing
Bridgeport Village
Retail Area
S.W.O.T of Retail Area
 Opportunities
 Visibility from Freeway- Billboards?
 Commercial & print Ads
 Excellent Opportunity for Retailer in growing I-5
Corridor
 “Manly” Appeal (i.e. car shows, Sharper Image)
 Bring in a Super center Anchor store
• Complete one stop shopping
 Threats
 Pioneer Square, Washington Square, Streets of
Tanesbourne, Cedar Hills Crossing
 Distance from a Downtown center
• Transportation to and from
Bridgeport Village
Retail Area
Sources
www.bridgeport-village.com
www.californiapizzakitchen.com
www.crateandbarrel.com
www.regalcinemas.com
www.zgallerie.com
Bridgeport Village
Retail Area
Christmas is around the
corner…
NOW who’s Going for the Life
Changing Shopping
experience @
Bridgeport Village?
Bridgeport Village
Retail Area