By William Adams, Jess Parsons, Hao Qiu, & Teresa Stearns

Company Overview

•Established 1971 •Outdoor World, Springfield, Mo. (Headquarters) •Over 30 locations •Industry: Sporting Goods Stores •Wide range of services and products •Financials: •Revenue (2005) = 1915.0 M •Employees (2005) = 12,500 Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards

Company Overview

1971 1974 1977 1982 1995 1981 1996 1988 1975 2004

Company Overview Mission Statement Strategy

2006

Distribution Marketing Customer Service Potential Hazards

Mission Statement

To be the leading merchant of outdoor recreational products, inspiring people to love, enjoy, and conserve the great outdoors Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards

Strategy

• Follow a triple-bottom line • Pursue sustainable business model • Build strong brand community and social image Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards

Strategy

• Support a wide range of deserving environmental and habitat conservation organizations • From 1996-2006, donated more than 40million to not –for profit organization that support conservation of fish and wildlife. • Educate people, specially young generation Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards

Differentiation Strategy

Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards

Product Distribution

• Mail order catalog – more than 22,000 items • Toll free number • Website Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards

Distribution

• 2 locations • Bar coded storage/retrieval system • Efficient • Fast shipping Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards

Marketing

• Outdoor World Television • Outdoor World Radio • Outdoor World Newspaper/Magazine • NASCAR • Big Cedar Lodge • Dogwood Canyon Nature Park Company Overview Mission Statement Strategy Distribution Marketing Channels Customer Service Potential Hazards

Target Market

Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards

Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards

Customer Service

•Contact a Store •FAQ •Live Assistance •Email •Call •Log of Inquires Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards

Potential Hazards

Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards

Bass Pro’s Final Thought…

"For in the end, we will conserve only what we love, we will love only what we understand, we will understand only what we are taught.”

- Baba Dioum

References

http://www.basspro.com/webapp/wcs/stores/servlet/Shop_10151_-1_10001 http://vocuspr.vocus.com/vocuspr30/Temp/Sites/2632/fe902c4f2bae4ba8 a1af958c8c8637db/Whole_Press_Book_1.pdf

http://en.wikipedia.org/wiki/Bass_pro_shop http://biz.yahoo.com/ic/59/59470.html