Transcript Undeerstanding customers.ppt

“Understanding Your
Customer”
By: Mike Griswold
- Jeffrey Grant
- Bretley Hanson
- Shane Fackrell
Introduction
-Introduction
•Customer Choice
•Where to Buy?
-Retailing: 2007
-Point of Sale
-Segmentation
•What to Buy?
-Location Cubed
-A New Idea
•Unique Items:
•Millions of Options
•Brand Loyalty
• 340 Unique Items
down from 390 a year.
-Strong Retailers
- Questions
Retailing: 2007
-Introduction
•Knowing the
customer
•Doing Marketing
Research
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
•Demographics
•Segmentation
•Sleeping Retailers
-Strong Retailers
- Questions
Point of Sale
-Introduction
•Marketing Research
•Points of Sale
•RFID
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
•Barcode
-A New Idea
-Strong Retailers
•Organizing Software
- Questions
Segmentation
-Introduction
•Market Trends
-Retailing: 2007
•Population Trends
-Point of Sale
•Huge Market
Potential
-Segmentation
-Location Cubed
-A New Idea
-Aging boomers
-Strong Retailers
-Lower income people
- Questions
-The healthy children market
-Hispanics
Location, Location, Location?
-Introduction
•Location is no longer
relevant
-Retailing: 2007
-Point of Sale
-Segmentation
•Convenient location
is last among
-Location Cubed
-A New Idea
•Clean and neat
•High quality
•Accurate shelf tags
•Low prices
•Buy as much as
possible!
-Strong Retailers
- Questions
A New Idea
-Introduction
Solutions, NOT
Ingredients
Bundle Products using
information gathered
Example:
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
Time
Skill
Quality
Value
Health / Wellness
- Questions
Other Notable Retailers
-Introduction
-Retailing: 2007
•Staples
-Easier to shop
•Best Buy
-Geek Squad
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
•PetSmart
-Focused on
Owner
- Questions
Questions?
-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
Credentials
-Introduction
Mike Griswold
-Retailing: 2007
-Point of Sale
1. MBA – business and economics
2. University of New Hampshire
-Segmentation
-Location Cubed
3. Six-Sigma Green Belt certified
-A New Idea
4. Implemented POS and UPC
scanning at “Shaw’s” and
“Albertsons”
5. Director of Integration
6. Director of supply chain
business programs.
-Strong Retailers
- Questions