Transcript Lecture 010708

Technology
Commercialization Class
(BA468X)
John Turner
January 7, 2008
“Far better it is to dare mighty things,
to win glorious triumphs, even
though checkered by failure, than to
rank with those poor spirits who
neither enjoy much nor suffer
much. Because they live in the grey
twilight that knows neither victory
nor defeat.”
Theodore Roosevelt
What are we doing?
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A “hands-on” opportunity to develop a
commercialization plan for technology
from the OSU portfolio and other patents
A cross disciplinary project class in
technology commercialization tools and
processes
A four credit class running from Jan 7March 12
PNNL
COB
HP
NCIIA
AEP
Tech
Transfer
Office
Inventors
Local
Entrepreneurs,
SWOT, PBR
Patent Selection and Commercialization Plan Process
Spin Off
Based Plan
TTO Provides
list and input
Advisory Team
Screening
Licensing
Based Plan
Class Screening
and Plan
development
Other Plan
Recommended
Technology not
viable for
commercialization
BA468X Class
Candidate Intellectual Property for the Class
Alternative Energy
• Algae Biofuels- Murthy
• Burnable fuel source from
Biofuel Waste- Hackelman
Novel Electronics
Medicine &
Environmental
•RFID Tags- PNNL
•New feedstock for flu vaccine- Anderson
•Electronic Paper- HP
•Bioremediation- Craig
Class Overview
Who is this guy?
 Instructor contact info
 Classroom logistics- schedule flexibility?
 Student intros & background
 Review class Schedule (M and w)
 Experimental Class- what’s that?
 Formation of teams
 Selection of patents

Class Overview (cont)
Inventors and access
 Mentors- what are they for?
 Grading and team expectations
 Recommended texts
 Presentations and competitions
 Student contact information
 Invited speakers and protocols
 Non-disclosure agreement
 Is this for real?

Technology Commercialization
(BA468X)

Instructor- John Turner, PhD

Class Schedule
– MW (4-6 pm), Weatherford EG01

Contact Info
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Office: Weatherford EG07
Office Hours: M 1-3 pm, Wed 1-3 pm
Phone: 713-8044
E-mail: [email protected]
Best way to reach me quickly is by email
2008 Class Schedule- Technology Commercialization BA468X
1
Mon
7-Jan
2
Wed
9-Jan
Class Intro
11
Wed
13-Feb
12
Mon
18-Feb
3
Mon
14-Jan
4
Wed
16-Jan
5
Wed
23-Jan
6
Mon
28-Jan
7
Wed
30-Jan
8
Mon
4-Feb
(mentors)
IP and Opportunity Assessment
*
*
Inventor Presentations
Select Patents & Form Teams
13
Wed
20-Feb
CW
LB
14
Mon
25-Feb
15
Wed
27-Feb
9
Wed
6-Feb
10
Mon
11-Feb
(visitors)
Commercialization Options
Databases and Marketing Surveys
SWOT & Genl Approach
The Pitch
TW
Corp Tech Commercialization
16
Mon
3-Mar
17
Wed
5-Mar
18
Mon
10-Mar
19
Wed
12-Mar
Timeline and Milestones
Finances and VC Expectations
PG
Entrepreneur Perspective
Prepare Commercialization Plans
BN
Investor Perspective
Present Commercialization Plans
(meet w JT)
^
In class
Reviews
^
Portland BRT
Reviews
^
SWOT
Presentation
BA468X Mentors
Loreli Fister
PhD Chemist & material scientist
Rob Schneider
Entrepreneur, expert in new product marketing
Todd Miller
Project Manager at Microelectronics Breakthrough Institute
Ray Dandeneau
HP (retired manager and very smart guy)
Julie Wrazel
PhD Chemist, strategic business development
Tom Lindner
HP R&D manager, Technology Development Organization
Recommended Texts Resources

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“Technology Ventures: From Idea to Enterprise”,
Dorf and Byers
“Academic Entrepreneurship: University Spinoffs
and Wealth Creation”, Shane
“Technology Management: Developing and
Implementing Effective Licensing Programs”, R.C.
Megantz
“Crossing the Chasm”, Geoffrey Moore
Grading
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BA468X is a 4 credit class, with registration for Spring term

There is no final or midterm

Grade will be determined by
a) Attendance, class participation and team dynamics, and balance
of contribution (30% total)
b) Interim Results: patent screening, market surveys, SWOT
analysis, elevator speech, project plan (30% total)
c) Final Presentation and Final Report (20% each)

Feedback will be provided on a) halfway through the course
and on b) within one week after presentation of results
Interim Assignments
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These 5 assignments are each 6%, for a total of 30% of the grade
– Patent assessments (due Sat, 1/19); written only
– Market evaluation (due Mon, 1/28); written + presentation
– SWOT analysis of commercialization options (due Wed 2/6); written +
presentation
– Elevator speech (present Mon 2/11); presentation only
– Financial and project plan (due Wed 2/20); written + presentation
All (except the first) are team exercises
Written assignments may be e-mailed (preferred) or sent
electronically by the specified date/time
Commercialization Plan
Presentations and Competitions
1)
2)
3)
4)
In class final presentation- March 5rd
PBR Judging Panel- March 12
SWOT Investor Panel- TBD
New Enterprise Challenge- April 18th $$$$
Small Group Activity
What factors will determine the
success of a technical idea in the
marketplace?
Think of at least ten- more is better.
See if you agree on which are most
important.