Transcript Russian Media Model: Ownership Structures

Russian Media Model:
Ownership Structures
Professor Elena Vartanova
Faculty of Journalism
Moscow State University/
Aleksander Institute, Helsinki University
Types of Ownership
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State companies: VGTRK, ITAR-TASS, RIA
‘Novosti’
Mixed ownership: Channel 1
Private companies
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Large recourse companies with core sectors outside
media business (Prof-Media, Gazprom-media)
Large industrial enterprises with various interests (AiF,
MK)
Companies with core media businesses (radio:
Russkaja Media Grouppa; magazines: HachetteFillipacci-Sckulev, Id Rodionov)
Top Publishing Companies
Company
Gross Circulation
(mln)
N of publications
Prof Media
6, 133
90 (various)
Hachette-FilipacciShkulev
6, 114
62 (magazines)
Extra M Media
5, 750
12 (advertising and
local papers)
Argumenty i fakty
4, 452
74 (weeklies)
Logos Media
4, 020
15 (cross-words)
Redaktsija Vestnika Zdorovyi
obraz zhizni
3, 149
1 (free)
Redaktsija gazety ‘Moskovsky
Komsomolets’
2, 926
78 (dailies)
State Owned VGTRK
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CEO Oleg Dobrodeyev
Structure
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TV: 3 federal channels
 Rossija: penetration - 90%, rating - 20-22%
Kultura,
 Sport
 + Euronews Russia, RTR Planeta, Vesti-24
Radio:
 3 nation-wide news channels: Radio Rossiji,
Golos Rossiji, Mayak
 3 light music stations for ‘ordinary people’:
Orfey, Yunost’, Nostalgia
News agency: RIA ‘Novosti’
Regional companies: 80 GTRK
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What Owns Gazprombank?
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Gazprom Media (Nikolai Senkevich)
94,14% shares of Gazprom Media are owned by state company
Gazprom
Rumors about IPO
Radio
 RadioDom Gazprom Media: 4 stations,
 Ekho of Moscow’
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TV
 NTV
 TNT
 NTV+ (digital satellite)
 NTV Media (TV advertising)
Print media
 ‘7 dnei’ publishing house (4 magazines: 2 glossy +
1TVguide +1 political weekly)
 Tribuna (daily)
 Izvesija (daily)
Interros Holding Company: Media
Interests
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Prof-Media
 Print media
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Radio
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Radio corporation ‘Prof-media’: 4 stations
Online
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Komsomolskaya pravda (daily)
Sovetskiji sport (daily)
Express gazeta (daily)
Belorousskaya gazeta (daily)
4 magazines
Rambler (IPO in 2005)
Distribution
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Delivery network ‘Segodnya’
Printing plant ‘Prof-Media Print’
Cinema ‘Cinema park’
New Player: Promsvyaz’kapital
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Promsvyaz’kapital= Promsvyaz’bank
Media assets
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Print media
 Trud (daily, purchased by $8 mln)
 AiF (control share)
Distribution: retail networks
 Mosoblpechat (Moscow)
 Metropress (St. Petersburg)
Printing house: ‘Media pressa’
RMG - Leader of Radio Market
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CEO and owner Sergey Kozhevnikov
Radio
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Advertising
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Gramophone Records
Concert Activities
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Gramophone Reklama
Production
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6 stations: Russkoje Radio, Russkoje Radio-2,
Dynamite FV, Maximum, Monte Carlo,Hit FM
Rosconcert
Print Media
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‘Penguin’ magazine
Changes at Magazines Market
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Publishing House ‘Sekret firmy’
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Weeklies: 3
Online: Gazeta.ru
Books
Events
Publishing House ‘Rodionov’: Rodionov-50%
shares, Makhmoudov and Bokarev-both 25%
(Ural and Kousbass mining company)
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Weeklies: 3
Glossies: 3
Specialized magazines: 2
Recent purchaise: daily ‘Business’ bought from
‘Sekret firmy’
Kommersant: Restructuring Management
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Owner: Berezovsky? Patarkatsashvili?
Alisher Usmanov! (08.2006), estimate price: $ 200 mln.
 United Editorial office (joint technical services)
Kommersant (daily)
 Den’gi (weekly)
 Vlast’ (weekly)
 Avtopilot (monthly)
Molotok (monthly)
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Foreign ownership
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Bertelsmann
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RenTV: 30% shares bought from Lesnevsky’ family
(the rest - 70% - was sold by RAO ‘EES Rossii’ to
Severstal Group, which in turn re-sell 35% to
Surgutneftegaz Group)
Sanoma
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Independent Media
 Magazines: 20, including Cosmopolitan, Harper’s
Bazaar, Men’s Health, Esquire, Harvard Business
Review
 Newspapers: The Moscow Times, The St. Petersburg
Times, Vedomosti, Na Roublevke
 Publishing House ‘Alpina Business Books’
Ownership and Management
Relations: Models
State
(VGTRK):
Management
for Political
Guidance
Resource capital
(Interros,
Gasprom, RAO
EES):
Management for
Economic
Lobbying
Media
Political
Capital (Most
media):
Management
for Political
and Financial
Profits
Industrial and
financial politicized
capital
(Berezovsky):
Management for
Political Influence
Public
politicians
(Louzhkov,
Zyuganov):
Management
for Political /
Ideological
Participation
Commercial
Media
Capital: Profit
Oriented
Management
Major Pressures over Russian Media
Russian media
Soviet Media
Integrated Political & Business Elite
(Nomenklatura)
Ideological Guidance (censorship+selfcensorship)
Operation of the media economy
Technology
Media
Business
Political Elite
oligarhs=integrated business groups
Advertising Elections campaigns
Sponsorship (political advertising)
Lobbying
Ideological pressures
(financial+administrative)
Media
Audiences
(preferred contents,
ratings, feedback on internet)
Audiences
(letters to media)
Technology