Transcript Health and Wellness Joe Lutz General Mills, Inc 1

Health and Wellness
Joe Lutz
General Mills, Inc
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Health Attributes of Oats
Highest protein content with best
essential Amino Acid profile.
Linked to serum cholesterol reduction.
Used to moderate the blood glucose
levels of people with diabetes.
Source of antioxidants with nutritional
and medical implications.
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Oat Value Chain Economics:
CONSUMER
Processing
Grain Markets
Elevators
Seed
Variety
Registration
Breeding/Genetics
Agronomics
Growers
Milling
Marketing
Examples of General Mills
Healthy Products Marketing
Reduce
Cholesterol
Reduced
Sugar
Soy
beverages
Nutritious
Women’s
health
Whole
Grain
Benefits
Performance
Organics
Opportunities
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FDA Health Claim
21 CFR 101.18
Soluble fiber from certain foods and
the risk of coronary heart disease
Diets that low in saturated fats and
cholesterol and that include soluble fiber
from whole oat foods may reduce the
risk of coronary heart disease.
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FDA Health Claim
21 CFR 101.18
The food product shall include one or
more of the defined whole oat foods
and contain at least .75g of soluble
fiber per reference amount.
The food shall meet the nutrient
requirements of a low fat food
(CFR 101.62).
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FDA Health Claim
21 CFR 101.18
Definitions
β-glucan
TDF
>5.5%
> 16%
Rolled
> 4.0%
Oats
Whole Oat > 4.0%
Flour
> 10%
Oat Bran
> 10%
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FDA Health Claim
21 CFR 101.62
Low fat
The food product shall contain less
than 3g or less of fat per reference
amount.
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The Ideal Cheerios Oat
Crop
β-glucan >5.0%
TDF
> 12.5%
Oil
< 7.5%
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