Greg and the Empty Toilet Paper Roll Mary Cover Jones: Counterconditioning

A Trip to Duke to Hear B. F. Skinner Walden II: A Utopian Novel Beyond Freedom and Dignity: Skinner’s plan for improving society

Operant Conditioning

First Generation Artificial Environment Unidirectional Communication

Second Generation Artificial Environment Bidirectional communication

Third Generation Artificial Environment Synthetic environment is an identical representation of the actual environment

Fourth Generation Artificial Environment Synthetic environment is indistinguishable from the actual environment and the individual is unaware that they have entered a synthetic environment

Operant Conditioning: Shaping Reinforcing successive approximations of the desired response.

John Watson and the “Little Albert” Study

John Watson and the “Little Albert” Study

Procedure of the “Little Albert Study

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Albert initially showed no fear of the white rat The white rat was paired with a loud noise The white rat (CS) came to elicit a fear response (CR) Fear generalized to similar objects such a a fur coat Pavlovian conditioning may underlie some phobias