Transcript Document 7566726

«DASHA» – is a weekly magazine for toughminded women!
Authoritative adviser and aid, careful and
attentive helper to its readers.
Light, interesting, useful and cheap
magazine «Dasha» - this is everything what
a woman needs to feel happy!
NEW!
For the readers of the magazine –
+ TV program
publishing frequency:
weekly
NEW!
70.000
circulation:
price:
1,50 UAH
advertising page cost:
(with taxes)
3.900 USD
readers’ audience of 1
issue:
(Source: MMI’2006/3-Ukraine)
272 200
people
Time to be STYLISH!
«Dasha»’s experts will give you competent advice from
the field of fashion and style and help you to keep up
with the latest fashion trends, they’ll teach you to dress
in a stylish and effective way at work, at home and at
leisure time.
Time to be BEAUTIFUL!
Practical and comprehensible advice from cosmeticians
and visagistes. Our guide on make-up novelties will help
every woman to make the right choice!
Time to be HEALTHY!
Medicine news, new methods of treatment.
Competent information and qualified advice.
«Dasha» will help to keep yourself healthy and
fit forever!
Time to keep FIT!
Practical and comprehensible advice from «Dasha»’s
dietarians and doctors.
Cheap
Informative
Colorful
True to life
«Feedback»
with the reader
ДашаDasha
Структура
Украины
Читательская
аудитория
demographic
data of Ukraine
reach
17695,4
в%
в
17633,6
in percent
in%
percentв тыс.
in(000)
thsd.
Читательская
share ofаудитория
readers
структура
в%
in percent
Аффинити
населениеof
Украины
12-65
affinity 100
100==все
all population
Ukraine 12-65
index
всегоtotal
100,0
100,0
1,5 1,7
272,2
297,6
100,0
100,0
100
100
пол sex
мужской
men
женский
women
46,946,9
53,153,1
0,3 0,3
2,6 2,9
25,9
23,3
246,3
274,4
9,57,8
90,5
92,2
2017
170
174
возраст
age
12-1512-15
16-1916-19
20-2920-29
30-3930-39
40-5440-54
55-6555-65
7,4 7,4
9,6 9,6
19,919,9
18,118,1
29,629,6
15,415,4
2,1 2,4
2,3 2,8
1,8 1,7
1,7 2,0
1,3 1,4
0,8 0,8
27,6
31,8
38,6
47,9
63,1
60,0
53,9
62,6
67,8
72,7
21,2
22,6
10,2
10,7
14,2
16,1
23,2
20,2
19,8
21,0
24,9
24,4
7,87,6
137
144
148
168
116
101
109
116
8483
5149
образование
education
нач., primary
н.среднее
среднее
secondary
высшее
higher
10,911,4
58,457,1
30,731,6
2,1 2,3
1,5 1,5
1,4 1,8
40,8
45,3
157,0
152,6
74,4
99,7
15,0
15,2
57,7
51,3
27,3
33,5
137
134
9990
89
106
финансовый
financial статус
status
высокообеспеченные
wealthy
обеспеченные
well-to-do
среднего
достатка
middle
малоимущие
poor
3,5 3,9
43,041,7
33,333,2
8,8 10,8
2,7 0,4
1,6 1,7
1,4 1,8
1,0 1,4
16,72,7
123,9
127,4
79,7
104,1
15,7
27,0
6,10,9
45,5
42,8
29,3
35,0
5,89,1
175
24
106
103
88
105
6584
социальный
статус
social status
предприниматели
businessman
руководители
managers
специалисты
specialists
служащие
employees
рабочие
workers
студенты,
учащиеся
student,
pupils
домохозяйки,
молодые
мамы
housekeepers,
young
mothers
другое
other
4,4 3,6
4,3 4,0
14,314,0
10,411,2
22,722,7
18,418,1
6,5 7,3
19,019,0
1,2 0,9
0,8 0,7
2,2 1,7
1,9 2,2
0,9 1,1
1,8 2,4
3,4 2,4
1,1 1,5
9,45,5
5,85,1
54,9
42,1
34,4
43,4
34,9
42,5
59,3
77,6
38,5
30,6
35,0
51,0
3,51,9
2,11,7
20,2
14,1
12,6
14,6
12,8
14,3
21,8
26,1
14,2
10,3
12,9
17,1
7852
5042
141
101
122
130
5663
118
144
217
140
6890
семейное положение
marital status
женат/замужем
maried
холост/не замужем
single
57
57,8
34,5
34,7
1,5
1,4
1,6
2,1
146,3
140,0
94,8
125,9
53,7
47,0
34,8
42,3
94
81
101
122
*MMI’2007/2 – Ukraine. Audience: population of Ukraine from 12 up to 65 years
ТОP-10 women magazines
Coverage, ths.
Coverage, %
Lisa
1 265 970
13, 52
Otdokhni
1 050 020
11,22
Edinstvennaya
748 160
7,99
Natali
659 600
7,05
Dobrye sovety
350 390
3,74
Dasha
246 270
2,63
Zhenskiy zhurnal
189 250
2,02
Cosmopolitan
187 700
2,01
Viva
174 350
1,86
Burda
159 880
1,71
*MMI’2007/2 – Ukraine Аудитория: население Украины от 12 до 65 лет
Advertisement module size
Clean size
Price*
1/1 page
205 х 280 mm (+5 — bleed)
3 900 USD
2-nd cover
205 х 280 mm (+5 — bleed)
4 700 USD
3-rd cover
205 х 280 mm (+5 — bleed)
4 500 USD
4-th cover
205 х 280 mm (+5 — bleed)
5 300 USD
1/2 page
205 x 138 mm (+5 — bleed)
2 100 USD
1/2 page
100 x 280 mm (+5 — bleed)
2 100 USD
1/3 page
205 x 91 mm (+5 — bleed)
1 700 USD
1/3 page
65 x 280 mm (+5 — bleed)
1 700 USD
1/4 page
100 x 138 mm (+5 — bleed)
1 300 USD
Telephone: (044) 490-8363
Fax: (044) 490-8364
Address: 101 Vladimirskaya Str., Kiev, 01033
Head of the sales department: Anna Paliychuk [email protected]
Senior sales manager: Galina Zemledukh [email protected]
Sales manager: Alexandra Folomeeva
[email protected]
www.burda.ua