Transcript Document 7563828

Reading The Media:
One of the 21st Century
Literacy Skills
Frank Baker media educator
[email protected]
Media Literacy Clearinghouse
www.frankwbaker.com
CEALL Spring Conference
April 28, 2007
Reading The Media:
One of the 21st Century Literacy Skills
Reading The Media:
One of the 21st Century Literacy Skills
Digital natives
Reading The Media:
One of the 21st Century Literacy Skills
“Our students are growing up in a
world saturated with media
messages…yet, they (and their
teachers) receive little or no training
in the skills of analyzing or reevaluating these messages, many
of which make use of language,
moving images, music, sound
effects.”
Source: R. Hobbs, JAAL, February 2004
Reading The Media:
One of the 21st Century Literacy Skills
“Adolescents need to learn how to
integrate knowledge from multiple
sources, including music, video, online
databases and other media. They
need to think critically about
information….they need to participate
in the kinds of collaboration that new
communication and information
technologies enable, but increasingly
demand.”
Bertram Bruce, author, “Literacy in the Information Age”
Reading The Media:
One of the 21st Century Literacy Skills
Standards for the English Language Arts
Sponsored by NCTE and IRA
1. Students read a wide range of print and non-print texts
to build an understanding of texts
4. Students adjust their use of spoken, written, and visual
language to communicate effectively with a variety of
audiences and for different purposes
6. Students apply knowledge of language structure,
language conventions, media techniques, figurative
language, and genre to create, critique, and discuss print
and non-print texts.
Reading The Media:
One of the 21st Century Literacy Skills
Revised SC ELA Standards (draft)
Guiding Principle #8
An effective English language
arts curriculum provides for
literacy in all forms of media.
Reading The Media:
One of the 21st Century Literacy Skills
Revised SC ELA Standards (draft)
8th grade
- analyze informational texts for
indicators of author bias
- exemplify the use of propaganda
techniques
Reading The Media:
One of the 21st Century Literacy Skills
"With an ever-increasing range of
media messages in so many forms,
students need to understand the
process by which authors convey
meaning about socially constructed
experience. The use of digital media
and popular cultural texts not only
stimulates young people's
engagement, motivation, and interest
in learning, but also enables them to
build a richer, more nuanced
understanding of how texts of all kinds
work within a culture."
Renee Hobbs
Reading The Media:
One of the 21st Century Literacy Skills
“Accomplished teachers understand
that what students read is no longer
limited to words on the page. Today’s
students must be intelligent readers
of texts in different media, including
illustrations, photographs, television
programs, advertisements, films and
Web sites.”
Reading The Media:
One of the 21st Century Literacy Skills
“..we are faced with the
consequences of not
teaching our children to
decode the content. The
persuasiveness of the
Internet will lead to more
and more students
Alan November
author:
potentially being
Empowering Students With Technology
manipulated by the
media”
Reading The Media:
One of the 21st Century Literacy Skills
What is media literacy?
Take a few minutes to draft your own
definition.
Reading The Media:
One of the 21st Century Literacy Skills
Media literacy is concerned with helping
students develop an informed and critical
understanding of the nature of mass media,
the techniques used by them, and the impact
of these techniques. More specifically, it is
education that aims to increase the students'
understanding and enjoyment of how
the media work, how they produce meaning,
how they are organized, and how they
construct reality. Media literacy also aims to
provide students with the ability to create
Source: Ontario Ministry of Education, 1997
media products.
Reading The Media:
One of the 21st Century Literacy Skills
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Set of skills, knowledge, & abilities
Awareness of personal media habits
Understanding of how media works
Appreciation of media’s
power/influence
Ability to discern; critically
question/view
How meaning is created in media
Healthy skepticism
Access to media
Ability to produce & create media
Reading The Media:
One of the 21st Century Literacy Skills
Media Literacy’s Key Concepts
1. media messages are constructed
2. media are languages; with their own rules
3. media convey values and points-of-view
4. audiences negotiate meaning
5. media: interested in power & profit
Source: Center for Media Literacy
Reading The Media:
One of the 21st Century Literacy Skills
Critical inquiry: the heart of media literacy
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Who created the message? (authorship)
For what reasons? (purpose)
For whose eyeballs? (audience)
Using which techniques?
Who/what might be omitted and why?
What does it mean; how do I know?
Reading The Media:
One of the 21st Century Literacy Skills
Visual literacy (photography)
Media incorporating images (ads)
Moving images ( TV, film, streaming)
Reading The Media:
One of the 21st Century Literacy Skills
Visual Literacy
Considering the critical inquiry
questions, apply them to some of
these images
Reading The Media:
One of the 21st Century Literacy Skills
How to “read a print ad”
Reading The Media:
One of the 21st Century Literacy Skills
Understanding Moving Images
The language(s) of TV & film
 Camera
 Lights
 Sound
 Editing
 More
Reading The Media:
One of the 21st Century Literacy Skills
“Movies, advertisements, and
all other visual media are
tools teachers need to use
and media we must master if
we are to maintain our
credibility in the coming
years.”
Reading The Media:
One of the 21st Century Literacy Skills
"If video is how we are
communicating and
persuading in this new
century, why aren't more
students writing
screenplays as part of
their schoolwork?“
Heidi Hayes Jacobs
Scriptwriting In The Classroom
Reading The Media:
One of the 21st Century Literacy Skills
Moving image examples
Television:
Film:
Cell Phone ad
Cell Phone script
To Kill A Mockingbird
(symbolism)
Reading The Media:
One of the 21st Century Literacy Skills
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Look at the screenplay example
Read two pages from novel
“Because of Winn-Dixie”
Create a storyboard of this scene from
your group’s POV
video
National Media Ed Conference
www.amlainfo.org