Transcript Chapter 7
Chapter 7 Processes, Organizations, and Information Systems
"Every Morning I Get a Report About the Exercise Your Mother's Getting..." Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-2
Study Questions Q1: What are the basic types of processes?
Q2: How can information systems improve process quality?
Q3: How do information systems eliminate the problem of information silos?
Q4: How do CRM, ERP, and EAI support enterprise processes?
Q5: What are the elements of an ERP system?
Q6: What are the challenges of implementing new enterprise information systems?
Q7: How do inter-enterprise IS solve the problems of enterprise silos?
Q8: 2023?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-3
Q1: What Are the Basic Types of Processes?
Business Process with Three Activities Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-4
How Do Processes Vary by Organizational Scope?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-5
Common Workgroup Processes Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-6
How Do Structured Processes Vary by Scope?
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-7
Q2: How Can Information Systems Improve Process Quality?
• • Process efficiency: Ratio of process outputs to inputs • Process effectiveness: How well a process achieves organizational strategy
How Can Processes Be Improved?
– Change process structure – Change process resources – Change both Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-8
Information Systems Can Be Used to Improve Process Quality By: • Performing an activity – Partially automated, completely automated • Augmenting human performing activity – Common reservation system • Controlling process flow – Order approval process Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-9
Q3: How Do Enterprise Systems Eliminate the Problem of Information Silos?
How Do Information System Silos Arise?
• Data isolated in islands of automation • Different department goals • Different personal and workgroup needs • Duplicate data as organization grows Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-10
Problems Created by Information Silos Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-11
Information Silos as Drivers Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-12
Example Enterprise Process and Information System Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-13
Ethics Guide: Dialing for Dollars • Assume you are a salesperson.
• Been a bad quarter. VP of sales authorized a 20% discount on new orders if customers take delivery prior to end of quarter so order can be booked for this quarter.
• VP says “Start dialing for dollars, and get what you can. Be creative discount deal.
.” • You identify your top customers to offer Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-14
Q4: How Do CRM, ERP, and EAI Support Enterprise Processes?
Business Process Reengineering
• Integrated data, enterprise systems create stronger, faster, more effective linkages in value chains • Difficult, slow, and exceedingly expensive • Key personnel determine how best to use new technology • Requires high-level and expensive skills and considerable time Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-15
Emergence of Enterprise Application Solutions •
Inherent processes
– Predesigned procedures for using – software products Based on “industry best practices” • Customer relationship management (CRM) • Enterprise resource planning (ERP) • Enterprise application integration (EAI) Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-16
Customer Relationship Management (CRM) • Suite of applications, a database, and a set of inherent processes • Manage all interactions with customer through four phases of customer life cycle: – Marketing, customer acquisition, relationship management, loss/churn • Intended to support customer-centric organization Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-17
Customer Life Cycle Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-18
CRM Applications Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-19
ERP Applications Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-20
Pre-ERP Information System: Bicycle Manufacturer Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-21
ERP Information Systems Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-22
ERP Enabled Sales Dashboard Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-23
Enterprise Application Integration (EAI) • Connects system “islands.” • Enables communicating and sharing data.
• Provides integrated information.
• Provides integrated layer over the top of existing systems while leaving functional applications “as is.” • Enables a gradual move to ERP.
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-24
Design and Implementation for the Five Components
“Virtual Integrated Database”
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-25
Using MIS InClass 7: Improving the Process of Making Paper Airplanes
See textbook for exercise instructions.
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-26
Q5: What Are the Elements of an ERP System?
Applications programs, databases, procedures, training and consulting that integrate: • Supply chain • Manufacturing • CRM • Human • Accounting Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-27
ERP Application Programs • ERP application programs – Set configuration parameters • ERP databases – Initial database design included – Trigger program code – Stored procedure code • ERP process blueprints • ERP consulting and training Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-28
SAP Ordering Business Process Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-29
Inherent Processes: SAP Ordering Business Process (cont’d) Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-30
What Companies Are the Major ERP Vendors?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-31
Q6: What Are the Challenges of Implementing New Enterprise Information Systems?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-32
Q7: How Do Inter-enterprise IS Solve the Problems of Enterprise Silos?
Information Silos Without PRIDE Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-33
Inter-enterprise PRIDE System Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-34
Q8: 2023?
• Expect many acquisitions by the major players such as Oracle and SAP.
• Storing of data in various places in the cloud, while other versions of data stored in corporate data in SAP can cause data update and integrity problems.
• Allowing access via mobile devices is potentially serious security threat.
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-35
One-Stop Shopping • Data integration can make organizations more vulnerable to fraudsters.
• Centralizing data enables organization to focus security measures.
• Sharing data has privacy and security issues for PRIDE.
• Example underlines some of management problems of inter-enterprise IS.
– Viewing competitor’s? How secure is the cloud vendor?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-36
Guide: ERP and the Standard, Standard Blueprints • Organization adapts its processes to standard blueprints • If all firms in an industry use same business processes, how can a firm gain competitive advantage?
• How will innovation occur?
• Does “commoditized” standard blueprint prevent sustaining a competitive advantage?
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 7-37
Active Review Q1: What are the basic types of processes?
Q2: How can information systems improve process quality?
Q3: How do information systems eliminate the problem of information silos?
Q4: How do CRM, ERP, and EAI support enterprise processes?
Q5: What are the elements of an ERP system?
Q6: What are the challenges of implementing new enterprise information systems?
Q7: How do inter-enterprise IS solve the problems of enterprise silos?
Q8: 2023?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-38
Case Study 7: Using the PRIDE Database Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-39
Defining the Workout Table with SQL Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-40
PRIDE, Person, Workout, and Performance Tables Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-41
Tables Relating to Exercise Prescriptions Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-42
PRIDE Database Tables Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall 7-43
7-44