Transcript Document 7506020

Defining IP Mall Business Models and Processes
for Taiwan’s National Si-Soft Project
Charles V. Trappey, National Chiao Tung University
Amy C. Trappey, National Tsing Hua University
Kuei Ann (Stella) Wen, National Chiao Tung University
Rayon Hsu, Avectec.com, Inc.
Hsinchu, Taiwan
5/24/2016
1
Outline
History and Concept
Introduction to Taiwan’s National Si-Soft
Project
The Taiwan IP Mall Prototype and Vision
Core Mall Services
Some Critical Issues in IP Mall Construction
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2
History and Concept
Taiwan’s IC Industries
Government Support
First Nascent IC industry in the Hsinchu Science
Park
The Creation of a Comprehensive Semiconductor
Manufacturing Supply Chain
The Goal of the National Si-Soft Project
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3
Scope of Taiwan's Semiconductor Industry
Equipment / Instruments
CAD
Logic Design
CAE
Design •180
(+40)
Mask Design
Mas •4
k
Capital/ Human Resources
Fabrication,Wafer
Probing and dicing
Testing of
Finished Products
Packaging
• 15
Manufacturing (-1)
Packaging• 45
(-3)
Testing•36
(-1)
Board• 15
Materials
Wafer Slicing
Wafers • 8
Chemicals • 19
Service Support
Lead frame • 2
Shipping
Customs
Science park



NOTES: (1) Numbers indicate the number of companies. "+" indicates an increase in
the number of vendors in 2000. "-" indicates a decrease due to mergers or
other factors.
(2) 15 professional testing vendors
(3) Wafer materials vendors include non-8" wafer vendors
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Source: ITRI/IEK (2002/07)
4
Introduction to Taiwan’s National Si-Soft Project
Electro-Optical
Information
Appliances
LCD, Optical Communication,
Storage Devices
PDA’s , Games
Humanities/Art
Energy
Batteries, Cells
Communications
Wireless, Satellite
Design
Internet Intra-net
IP Industry
Software, Routers
Protocols, Switches, Applications
Si-Soft
P-SOC
SOC, EDA,
IP, Products, Services
S/W O/S
System Integration
Packaging
MEMs
Foundries
Bio-Medical
Bio-Informatics,
Bio-chips, BME
Si-Hard
Foundry, GaAs
ODM/OEM, Services
Nano-Technology
Material
Mechanical
Civil/Environmental
Chemical
Automotive, Aerospace
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Introduction to Taiwan’s National Si-Soft Project
(Cont.)
The Si-Soft project is divided into five parts:
1. Innovative Product Designs
2. Silicon Intellectual Property (SIP) Development
3. Electronic Design Automation (EDA) Flow
Integration
4. SIP Mall
5. Design Service Solutions
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The Taiwan IP Mall Prototype and Vision
The mall prototype is a test case to demonstrate
that there is a viable and sustainable market for
the global trade and promotion of Taiwan IP.
Practice design and re-use concept.
Customer support for IP trade.
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Core Mall Services
Technical Descriptions
Virtual Component Category
Negotiations and Trade
Customer Services
- The ability to provide legal assistance, negotiate
and trade documents, and configure contracts
through the use of templates that model standard
business practices.
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Facets of IP Mall Service Provision (1)
IPB Information
Usually free of charge to facilitate VC IP dissemination
Provide matching business opportunities to VC IP designers,
suppliers and buyers.
Functions enabled by buyer-oriented and seller-oriented
catalog tools
Information queried and accessed by search tools
VC IP Information
VC Knowledge
[mp3]
5/24/2016
Legal
Licensing
9
Facets of IP Mall Service Provision (2)
IPB Knowledge
Under IPB trading contract, IP knowledge are exchanged
with proper authorization and authentication
Knowledge exchanges comply with receiver’s data schema
(e.g., in XML formats)
VC IP Knowledge can be distributed to many buyer sites
instantly with proper data formats
VC IP Information
Realized by IPB exchange tools
VC Knowledge
[mp3]
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Legal
Licensing
10
Facets of IP Mall Service Provision (3)
Legal and Licensing
IPB trade agreement bound by successful licensing model of
industry practices
Proper knowledge management for all legal licensing and
contractual documents
Efficient and effective contract configuration powered by
IPB trade management tools
VC IP Information
VC Knowledge
[mp3]
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Legal
Licensing
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Core Services
VC Designers
Catalog Tools
•Create/Build VC-SKU
•Edit VC-SKU
•Delete VC-SKU
Search Tools
•Keywords
•Attributes
•Category
Exchange Tools
•Authorization
•Authentication
•XML-DTD Repository
•IP Exchange Execution
VC Vendors
VC Customers
Trade Management Tools
•Terms & Conditions
•Contract Configuration
•Trade Execution
Knowledge Management Services
•Customer Call Center
•Account Management
•Knowledge Accesses
[mp3]
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VCX
RAPID
IC Fab
SoC
Design Co.
Figure 2. A unified IP trade hub concept
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Core Processes
IP Gear
Se
nd
nd
Se
2
TP
HT
est
m)
st
ue
qu
r)
Re
rde
eq
nfir
R
TP
o
(C
(O
HT
10
ba
ck
1
Log in
3
6
E- m
IP Mall
ie d
notif
E- m
Customer
ment
agree
n
ig
s
As
7
5
9
[mp3]
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Log
in
Log
in
4
ail n
otifi
ed
8
1
Customers log in IP Mall
and Search in IP Mall or
IPGear
6
To notified customers to
assign the agreement
2
Customers search in IP
Gear and send order
request to IP Mall
7
Customers log in and
assign agreement
3
Customers choose
alternatives in the IP Mall
8
To notify provider to
validate the agreement
4
IP Mall send e-mail to
notify IP Provider
5
IP Provider log in to
approval the order
9
10
Provider
ail n
otifi
ed
Provider validate the
agreement
IP Mall send HTTP
request to IP Gear
13
We assume that customers in
the IP Gear are also members of
IP Mall.
IP Key Mall Processes
(1/2)
Version 2
2002/07/10
IP Mall Prototype Process Flow (1/2)
Customer Functions
Customer login the
IP Mall
IP Mall automatic
Functions
Provider’s Functions
Search
IP Gear
Data flows
IP Gear Function
IP Gear functions
Select specific IP
Terminator
1.
2.
3.
4.
5.
6.
IP Name
IP Price
Customer name
Customer E-mail
Provider’s name
Provider’s E-mail
IP Gear Function
IP Gear pass related
information to IP
Mall.
IP Mall customer
management
function
New
customers in
IP Mall?
Yes
Customers register
in the Mall.
No
Customer check the
profile.
Profile management
Yes
Digital signature
function
Profile is out of
date?
No
Customers check the profile
in the IPMall.
[mp3]
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Customer
1. select IP 授權方式
2. set price
Page 2
Customer log out and
wait for e-mail reply.
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Page 2
IP Mall Key Processes (2/2)
IP Mall automatically send e-mail to
notify IP providers.
Vendor log in the IP Mall to check the
Quotations.
IP Mall automatically send e-mail to
notify customer the rejection and set the
quotation status to REJECTED.
Accept this
Quotation or
not?
No
Yes
IP Mall automatically send e-mail to
notify customer and set the due date.
Customer log in IP Mall.
Does customer
accept the
quotation
notification?
No
System automatically send e-mail to notified
providers and set order status to cancel
Yes
IP Mall automatically send e-mail to
notify IP vendor for new order.
Vendor log in the IP Mall
to verify the agreement
and agree the order.
[mp3]
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IP Vendor revise the
customer access
rights in IP Gear.
IP Gear Function
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IP Trade Process Flow (1/4)
Step 1 : Customers generate purchase request.
IP Gear
Mail to
customer
purchase.java
Mail to
provider
Successfully?
Yes
PrSuccess.jsp
insert
POMPRNO
No
[mp3]
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PrFailed.jsp
Mail to
customer
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IP Trade Process Flow (2/4)
Step 2 : Providers transform purchase request into purchase order.
Provider log in
tradeList.jsp
Mail to
customer
prToPo.java
POMPRNO
Update
Accept this
Quotation or
not?
Y
uploadAgree
met.jsp
POMPONO
Insert
uploadAgreemet.jsp
insert
POAggrement
No
save into hard disk
Mail to
customer
[mp3]
Set purchase request to “Cancel”
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POMPRNO
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IP Trade Process Flow (3/4)
Step 3 : Customers confirm purchase order.
Customer log in
Mail to
provider
tradeList.jsp
PoCustomerConfirm.jsp
POMPONO
keyUpload.jsp
Notify
Revised the PR status
keyCheck.java
[mp3]
Update
poConfirmErr.jsp
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yes
Does customer
upload the right
key?
Yes
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IP Trade Process Flow (4/4)
Step 4 : Provider final confirm the purchase order
Provider log in
tradeList.jsp
Mail to
provider
PoProviderConfirm.jsp
POMPRNO
Provider log in IP
Gear
[mp3]
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Portal
IP Mall Prototype
Registration
Legal Document
[mp3]
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Critical Issues in IP Mall Construction
Legal Documentation
IP Meta-level Attributes and Descriptions
Inter-Platform Integration
IP Trading Processes Model
Acceleration of Time-to-Market and Reduction of
Costs
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