Transcript Green Technology Trends, Strategies, and Environmentally Responsible Printing

Green Technology
Trends, Strategies, and
Environmentally
Responsible Printing
Pennsylvania Digital Government Summit
June 17, 2008
Tara J. Agen
Chief of Staff, HP LaserJet Americas Business
& HP Environmental Leadership Team Member
1
ISS-1 – HP Restricted
Agenda
•
Problems to Consider
• Environmental and Green Trends
•
Mega Considerations: Energy Efficiency and Material
Impact
− Energy Leadership Strategies and Considerations
− Environmentally Responsible Imaging & Printing and HP proof
point
•
What You Can Consider
− How and Who Can Help
•
Proof Points on how to green your data center
− Highmark
The World’s Environmental Issues
Limited energy resources
Escalating costs
Organization disruption from limited power
Global environmental impact
Social accountability
3
The Energy Problem
Fuels used to generate electricity
•
Natural gas prices
increased 300% since 1999
•
Coal spot market prices
increased 100% since 2003
•
Oil prices for electric
generators increased 50%
from 2003 to 2005
•
Nuclear uranium prices
increased 40% since 2001
Other
Nuclear
Natural
Gas
Coal
Concurrent with increasing electricity
costs, server energy demand doubled from
*Lawrence Berkley
Labs
2000
to& Stanford,
2005*Feb 2007
In the USA, data centers used 61 billion kilowatt-hours (kWh) in
2006, or 1.5 percent of total U.S. electricity consumption according
to the DOE
Source: Edison Electric Institute, September 2006
Enterprise & Public Sector
Purchase Trends
Environmental Issues impacting RFQ’s, Energy Spend
Considerations and HW Purchase Decisions
“Green IT” is
#1 on Gartner’s
list of the top 10
technologies and
trends
67%
80%
of organizations
are implementing
environmental
programs
of organization
RFQs evaluate
suppliers’
environmental
aspects
30%
of infrastructure
purchasing decisions
is based on
environmental factors
Source: ALL Associates Group
5
23 May 2016
By 2010,
about half of the
Forbes Global
2000 will spend
more on energy
than on
hardware*
State CIO Trends
•
Understanding Government Impact to creating
Environmental Leadership
− Federal Mandates
− Municipality Trends:
•
•
•
(www.nyc.gov/html/planyc2030/html/home/home.shtml)
U.S. Mayors Climate Protection Agreement based upon
the Kyoto Protocal-850 cities signed as of June, 2008
What State CIOs are Saying and Doing through
NASATE’s Green IT committee.
− Goals, Initiatives, Influences and Best Practices in
other States: NY, CA, NC
− Assessing and developing collateral benefits of
Green IT
•
Citizen Environmentalists driving rapid change
− Economy #1; Energy as #2 issue;
Environment #3
− Consumers in the U.S. view industry as most
responsible for environmental problems. But
36% believe it should be up to the government
to implement policies and standards that
would regulate industry and better the
environment.
• Landor Assoc, Cohn&Wolfe, Penn, Schoen &
Berland Poll, conducted April, 2008; 1521 online
interviews
Key Considerations for Green IT
Energy
Efficiency
ENERGY
Material
EFFICIENC
Impact
Y
Energy Innovation Leadership
Leverage
energy-efficient
products
Energy efficient
Improve energy
efficiency of
operations
Rethink energy
use to
transform
society
Energy
effective
Environmental Printing Current State
Situation
• Increasing social and
economic pressures to
decrease impact on the
environment
• Companies are being
asked to comply with
diverse regulations
• Exploding digital content
(doubles every 18 mo.)
• Increasing requirement
to track and measure
supplies usage,
recycling process and
progress
Challenges
• Reduce power
consumption/costs
• Reduce paper
consumption and waste
• Improve ability to
monitor and report
supplies consumption
and recycling
• Decrease environmental
impact while maintaining
productivity and
business efficiency
Opportunities
• Optimize the print
infrastructure to reduce
cost AND reduce
environmental impact
• Leverage technologies
to reduce power and
minimize paper waste
• Use HP Web Jetadmin
to monitor and adjust
fleet
• Track and manage
supplies consumptions
and recycling
• Redesign critical
business processes to
improve workflow and
reduce the demand for
paper
How can I be “green”
and reduce costs of printing?
Optimize infrastructure to
reduce the cost of energy,
waste and disposal while
improving productivity
•
Assess your printing environment to understand
current energy, paper and supplies use.
•
Reduce your energy consumption:
− Consolidate with fewer, power-efficient devices
− With HP MFPs that use up to 40% less energy
and materials compared to stand alone products
− With products that meet eco-label standards like
ENERGY STAR®
− Up to 50% energy savings with Instant-On
Technology in HP LaserJet devices
• Assess
environment
• Reduce energy
• Eliminate waste
•
Eliminate waste:
− Easily set default duplex and reduce paper use by
up to 25% with HP Universal Print Driver
− With free internet HP Smart Web Printing
How we did it:
HP’s own print transformation
Objective
Strategy
Reduced consumable spend
Reduced waste
“Duplex” as a global standard
Change
defaults
Change
behavior
Target:
25% office paper reduction (over 800 tons of paper), saving $6M
annually, with a 60% duplex rate, TCO of $30M annually
Tactics:
HP Universal Print Driver print default set to 2-sided
MFP/copier device copy default set to 2-sided
Awareness campaign: Saving over 800 tons paper/year
Measures
Modified driver and deployed to all users
All copier/MFP devices’ default updated
5 things you can do - Immediately
1.
Create a conserve energy plan & implement
2.
Print on both sides
3.
Recycle – supplies, hw, paper (Planet
Partners)
4.
Digitize paper-based and document-intensive
workflows
5.
Assess your imaging and printing
environment; HP and/our Partner community
offers both Managed Print and Smart Printing
Services to Help
For More Ideas and Information
Work with your HP Team:
• Chris Kelley
− [email protected]
− Account Manager, State of PA, HP Imaging and Printing
•
Randy DeBrauwere
− [email protected]
− Account Manager, State of PA, HP TSG (Enterprise Devices/Services)
•
Joel McGowen
− [email protected]
− Account Manager, State of PA, HP PSG (Client Devices)
•
Tara Agen, Conduit to HP Environmental Thought Leadership: [email protected]
•
GREEN links:
− http://cceaacspro02.cce.cpqcorp.net/enterprise/cache/temp-331475-3-0-0-121.html
− http://www.hp.com/large/ipg/environment/index3.html
Highmark – The Evolution
Into The Green Revolution
Highmark’s Longstanding Mission
 Provide access to
affordable, quality health
care enabling individuals to
live longer, healthier lives.
Highmark’s Evolution Begins
Approach
 Phase1 Started with a need for a new Data Center
 Data Center Objectives
 Meet Business Needs for the next 10-15 years
 Highly Sustainable
 Tier III certified
 72 Hour Sustainability Factor
 (Water, Power)
 Highly Secure
 Environmentally Friendly
 LEEDS Certified Silver
What is Green Design?
Design and construction practices that
significantly reduce or eliminate the negative
impact of buildings on the environment and
occupants in five broad areas:
USGBC’s Mission:
“To promote the
design and construction
of buildings that are
environmentally
responsible, profitable,
and healthy places to live
and work.”
Sustainable site planning
Safeguarding water and water efficiency
Energy efficiency and renewable energy
Conservation of materials and resources
Indoor environmental quality
Key Construction / Building Features
 Extensive construction waste recycling.
 Construction materials acquired within 500 miles of
the construction site
 Innovative Wastewater Technologies – Rainwater
collected for non-potable uses
 Water Use Reduction – Reuse of rainwater by
cooling towers
 Energy Star Roofing System
 Optimize Energy Performance – Efficient HVAC
system, increased R-values in walls and roof, low-e
glass, reduced artificial lighting
 High Delta T Cooling of the Data Center space in
conjunction with precision cool cabinets
Why do a LEED Data Center?

LEED goals coordinate with Highmark’s
corporate philosophy on the environment,
employee wellness, and employee satisfaction

LEED criteria helped the Data Center be a better
neighbor

Highmark felt that a LEED facility would be a
positive marketing concept when dealing with
state and federal clients

Energy and resource conservations makes
economic sense when Highmark pays the
electric bill
Phase 2 – Green IT with a focus on energy
conservation.

Business Needs Drive Motivation To
Conserve:
 Utility Rate Caps will be lifted in 2010
 Up to 40% rate increases likely from our
utility company
 Data Center capacity (critical power load)
likely to double within the next 12 months
 Business Objective to reduce Data Center
power consumption by ten percent
established.
So Where To Start?

Form a team

Find the utility bill

Baseline power consumption by
platform within the data center

Understand critical power loads

Measure power usage for all
platforms
Understand Your Baseline?
Understand Your Baseline?
Bretz Drive UPS Load By Quarter/Month
1300
1200
KW Consumed
1100
1000
900
800
700
600
500
400
300
375
375
2Q06
3Q06
422
4Q06
446
462
462
1Q07
2Q07
3Q07
455
4Q07
425
418
08-Jan 08-Feb 08-Mar
Quarter/Month
Critical KW Load
423
1080 Max KW
So Where To Start?

Understand the power usage for each platform

Develop a list of the top 10 power platforms

Turn off equipment not being used

Develop a plan to virtualize servers (P to V) on
refresh cycles

Develop Disk & Tape strategies
 Archiving
 Tiered Storage
 Larger disk sizes
 Data Deduplication
Power Consumption By Platform?
Bretz Drive Critical Power Breakdown By Platform
March, 2008
AIX, 14, 3%
VMServers, 17, 3%
Solaris, 19, 4%
Mainframe/DASD/
TAPE, 101, 20%
Stratus, 20, 4%
IIS, 21, 4%
Network, 31, 6%
Open Systems
SAN/NAS, 88, 17%
LINUX, 54, 11%
Teredata, 69, 13%
Windows, 79, 15%
Platform / KW / KW Percent of Total
What’s Next For Highmark?

Accelerate server virtualization utilizing VMWARE
and zVM

Implement data deduplication across storage
platforms

Continue to work with facilities to improve the site
infrastructure efficiency (power and cooling)

Investigate renewable energy

Manage the assets on the raised floor as a portfolio
with the goal to reduce power consumption over
time
Questions?