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Strategies for CED
Part C
Project
A strategy for CED is a collection of
planned actions and activities developed to
assist in achieving a set goal.
Why do we need a strategy?
To achieve goals
Goals
While goals vary from community to community, the
following are most prevalent:
– quality jobs for the current population
– economic sustainability
– develop a diverse economic and employment base
A strategic plan
Typically a strategic plan encompasses more
than one strategy in order to achieve the
economic goals.
Some Strategies include:
1. business development
Private enterprises
Cooperatives
Social enterprises
2. human resources development
3. social economy development
4. entrepreneurship development
A role for the public sector
Possible activities
– planning and development controls
– transportation and major infrastructure
– landscaping and streetscaping
– household services and housing
– enterprise zones
Challenges
Common mistakes in the
strategic planning process.
1. Leading with grants without a strategic program
and clear goals
– Local needs are shaped to fit a government
program instead of determining an approach
based on local need.
– The assets and limitations of the community are
often overlooked.
– Typically leads to failure as the program ends
when government funding ends.
2. Letting the tools determine the
strategy
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–
Civic leaders sometimes confuse tools with a
strategic plan.
Projects such as small business assistance, tax
relief, etc are not plans they are ingredients of
an economic strategy.
3. Starting at the wrong end of the
problem
– Businesses are attracted to the community
without knowing skill level requirements.
– Human resource development needs to be a
central component of the strategy.
4. Following the fad
Trendy approaches such as tourism and high
technology are only suitable if the community
has the appropriate attributes.
5. Overlooking development capacity
Strategies are adopted without an assessment of
the overall development capacity of the
community.
Projects must fit with the area’s resources and
its competencies.
Long-term commitment by the local public
authorities and corporate and labour leaders are
needed to carry out successful initiatives.
Assembling a Strategy
The following 4 factors form the base for
assembling a strategy
1. Target characteristics
– scope of the strategy
– development of new firms or work with existing
firms
– consideration of environmental
constraints/barriers to implementation
2. Methods of development
– appropriate methods
– might include:
•
•
•
direct assistance to firms
improving procedures or processes
Expand into new markets
3. Local development institutional form
– institutional form to be compatible with the strategy
– a well thought out organizational form is needed before
strategies are selected.
– Different institutional forms include
•
•
•
•
volunteer groups
non-profit or for-profit community development corps
business associations
neighbourhood organizations
4. Time frame
– short-term and long-term objectives
– consideration of how short-term goals are
incorporated into longer-term goals
Projects stemming from Strategies
• A plan of action must be developed for each of the strategy’s
projects
• What is an action plan?
– A description of the components of a proposed project that reflects
the economic development strategy.
• Objective of an action plan
– to provide enough information to test the project’s feasibility
Outputs
• Employment impact
• Linkages
• Community improvement
Project Finance
Funding versus financing
Funding
•
public sector funding refers to the
acquisition of all fiscal resources to develop
and manage a project/program
•
a continuing commitment regardless of
income generated
Financing
•
identifying sources of capital to provide
initial financial resources
•
anticipated project will generate revenue
to pay for itself