Transcript Wal-Mart Goes Online Molly Schwartz Kaitlyn Bruins E-Commerce Case Study Presentation

Wal-Mart Goes Online
E-Commerce Case Study Presentation
Molly Schwartz
Kaitlyn Bruins
Agenda
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Walmart.com vs. Amazon.com
The Dominant E-tailer
Shopping Aids
Services Provided
Walmart.com vs. Apple iTunes
Online DVD Rentals
Wal-Mart vs. the Competition
International Options
Recommendations
Conclusion
Walmart.com vs. Amazon.com
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Click-and-mortar vs. Pure clicks
Product diversity
Website Personalization
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User recommendations
Local yellow pages
1-click shopping feature
http://www.walmart.com
http://www.amazon.com
The Dominant E-tailer
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Who is dominant – Wal-Mart or Amazon?
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Neither has a clear advantage.
Both offer unique services
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Walmart.com – travel, music, movies, pharmacy,
broader product range
Amazon.com – auction, “Sell Your Stuff”, free e-cards,
partners with other prominent companies
Shopping Aids
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Search engines
Wish lists
Registries
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Both companies offer baby & wedding registries
Gift certificates and gift ideas
Personalized recommendations
1-click shopping
Product reviews
Store locaters
Services Provided by Walmart.com
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Internet Access
Financial services
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Wal-Mart credit cards
Credit reports
Music downloads
DVD rentals
Photo services
Pharmacy/Vision
Tires
Vacation planning
Wal-Mart vs. Apple iTunes
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$0.88 vs. $0.99
Software requirements
Search format
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iTune’s “Music Store”
Wal-mart’s search engine
Artist censorship
http://www.apple.com/itunes/
Online DVD Rentals
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Wal-Mart used to provide DVD rentals but is
discontinuing the service
Wal-Mart encourages current members to
sign up with Netflix
Major competitor – Blockbuster
http://netflix.com
http://www.blockbuster.com
Other Major Competitors
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Target
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Marks and Spencer
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http://www.target.com
Teamed up with Roots 2006 Olympic Gear
http://www.marksandspencer.com/
European based company
Offers various kinds of insurance
Sears
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http://www.sears.com
Teamed up with Lands’ End
International Options
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International websites for the following countries:
http://www.walmart.com/catalog/catalog.gsp?cat=163543&path=0%3A163543#2
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Argentina
Brazil
Canada
China
Germany
Japan
Mexico
Korea
Puerto Rico
United Kingdom
Our Recommendations
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“Mini” household inventory replenishment
checklist
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Replenish items that people are brand loyal to
Frequently bought items list
1-click reordering
Delivery services
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Learn from the grocery industry by delivering
items to homes for small fee.
Wal-Mart Haters
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http://laplaza.org/~totem/facts.html
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http://www.freewebs.com/wallmartsucks/
Conclusion
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Thank you
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Any questions?