Transcript SONY 3LCD Projector Sales Training Professional Display Group Broadcast & Production System Div.

SONY 3LCD Projector
Sales Training
Professional Display Group
Broadcast & Production System Div.
Sony Electronics Inc.
Agenda
1. Why SONY for Projectors?
2. Projector Application & SONY Line Up
3. Product Roadmap
4. 2H Price Change Summary
5. Product Introduction
6. Service & Support
7. 2H End User Promotions
LCD Projector Marketing
1. Why Sony for Projectors?
 Engineered to deliver the best images
• Top priority for design staff
 Bright, Accurate Colors (thanks to 3LCD)
 High Performance on Basic Specification
• Better value for price (lm/$)
• Higher reliability
• Value Added Feature (Easy Maintenance/Network/Wireless)
 SONY Cosmetic Design
 Excellent Warranty
• Three years parts and labor
• First year “hot swap” included, extended warranties available
LCD Projector Marketing
Over 30 Years History in BPJ Biz.
 First SONY’s Projector
• VPP-2000E
• X1 CRT type
• Launch in 1973
 First SONY’s LCD Projector
• VPL-350
• X3 A-Si LCD with VGA resolution
• Launch in 1994
LCD Projector Marketing
2. Projector Application & SONY Line Up
Entry
Road Warrior
Step Up
The Right Tools for the Job
Wireless Network
Installation (Mid)
Installation (Large)
3. Product Roadmap – 1/2
Road
Warrior
Entry
FY07
ES3: 2000lm SVGA
Jun ES4: 2200lm SVGA
$749
$749
EX3: 2000lm, XGA
$899 Jun EX4: 2100lm XGA
$899
CX21: 2100lm XGA
$1,199
CS21: 2100lm SVGA
$999
CX61: 2500lm XGA
$1,549
Step Up
CX63: 3000lm XGA
$1,799
>>> $699
>>> $799
Jul
CX100: 2700lm XGA
$1,549
>>> $1,399
Jul
CX120: 3000lm XGA
$1,749
>>> $1,599
Jul CX125: 3000lm XGA, NW
$2,049
Jul
CX150: 3500lm XGA
Jul
CX155: 3500lm XGA, NW
Oct
Price base: MAP (=Estimated Street Price)
$1,999
>>> $1,899
$2,199
Projector
Marketing
CW125: 3000lmLCD
WXGA,
NW $2,499
3. Product Roadmap – 2/2
Wireless
FY07
CX76: 2500lm XGA, Wireless
$1,899
CX86: 3000lm XGA, Wireless
$2,399
>>> $3,699
$4,163 >>> $3,499
FX40L: 4000lm XGA, NW, Lensless
FE40: 4000lm SXGA+, NW
$5,963
>>> $4,999
FE40L: 4000lm SXGA+, NW, Lensless $5,513 >>> $4,799
Installation
FX40: 4000lm XGA, NW
FX52: 6000lm XGA, NW
$4,613
$8,063
FX52L: 6000lm XGA, NW, Lensless
SXRD
>>> $2,299
Discon in E/Dec
VW100/P; 800lm HD
$7,313
>>> $7,299
>>> $6,899
$9,499
Price base: MAP (=Estimated Street Price)
LCD Projector Marketing
4. 2H Price Change Summary
2Q ESP*
3Q ESP*
Diff %
VPL-ES4
$749
$699
-7%
VPL-EX4
$899
$799
-11%
VPL-CX100
$1,549
$1,399
-10%
VPL-CX120
$1,749
$1,599
-9%
VPL-CX150
$2,049
$1,899
-7%
VPL-CX86
$2,399
$2,299
-4%
VPL-FX40
$4,613
$3,699
-20%
VPL-FX40L
$4,163
$3,499
-16%
VPL-FE40
$5,963
$4,999
-16%
VPL-FE40L
$5,513
$4,799
-20%
VPL-FX52
$8,063
$7,299
-9%
VPL-FX52L
$7,313
$6,899
-6%
*ESP = Estimated Street Price
LCD Projector Marketing
Entry
5. Product Introduction
Entry Installation – VPL-ES4/EX4
 Ideal for K-12 Classrooms
 Brightness:
• 2,200 Lumens for VPL-ES4
• 2,100 Lumens for VPL-EX4
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Installation-friendly
Flexible mounting, quiet, monitor out
XGA model has Dual inputs
7 picture modes, 3 black level adjustments
LCD Projector Marketing
Road Warrior
5. Product Introduction
Road Warrior – VPL-CS21/CX21
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Award winning stylish mobile tool
Ideal for field sales and trainers
2100 lumens for both SVGA or XGA
Easily packs in computer bag – 2” thick
Quick start with full auto setup and focus
Bright enough for any setting
Quick exit with “Off&Go” – protects lamp
LCD Projector Marketing
Step Up
5. Product Introduction
Step Up Installation – New C Series
 Powerful & Installable Compact
Projector
 VPL-CX100
• Successor of CX61
• 2700lm XGA
 VPL-CX120
• Successor of CX63
• 3000lm XGA
 VPL-CX125
• Upper Model of CX125
• 3000lm XGA with NW
function
 VPL-CX150
• 3500lm XGA
 VPL-CX155
• 35000lm XGA with NW
function
NEW
 VPL-CW125
• 3000lm WXGA with NW
function
• Delivery from Oct 07
SONY’s first Wide Business Projector
LCD Projector Marketing
Which is better quality???
1.0M Pixels
α(alpha) DSLR-A100H $1,099.95
1.2M Pixels
CyberShot DSC-W200 $349.99
Imager & lens aperture size is so important for picture quality!
Same thing can be applied for LCD projector?
>>> Of course, YES
Note : prices are from SonyStyle.com
LCD Projector Marketing
Key Features of New C Series -1/2
 High Brightness, High Contrast and Crisp image
ACF Lens
0.79” XGA
panel
Sony original
Newly developed
panel
+
optical engine
=
(0.74” WXGA
for CW125)
Newly developed
ACF (Advanced
Crisp Focus) lens
Newly developed
high efficiency
lamp
Conventional Lens
 Easy Maintenance
Cover open
No need to uninstall from
the ceiling bracket!
Filter
Lamp
LCD Projector Marketing
Key Features of New C Series -2/2
 New Cooling System
Improved exhaust air efficiency
 Installation Flexibility
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Direct On/Off
Tilt Free
Network Control / Maintenance / Content Delivery
Remote ID function
Side Shot
Available for Network model only
LCD Projector Marketing
Tilt free
Side Shot
5. Product Introduction
Wireless Network
Wireless Network – VPL-CX86/CX76
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Ideal for Business Conference Rooms
Bright: 3,000(CX86) & 2,500(CX76) lumens, XGA
Wireless Presentation Functionality(11b/11g)
Enhances collaboration, flexibility
Easy to setup and use, highly secure
Can also support network maintenance and monitoring
functions, “PJNet”
LCD Projector Marketing
5. Product Introduction
Installation(Mid)
Mid-size Installation – VPL-FE40/FX40
 4000 Lumens, for larger screens or more ambient
 FX40 is XGA, FE40 is SXGA+ (1,400 by 1,050 pixels)
 Can Display natively (only for FE40):
• SXGA+, SXGA, WXGA, 720P
 Advanced Design for Installation Uses
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Center lens mount
H & V lens shift
Power zoom and focus
Side Filter and Lamp access
 First use of BrightEra™ Panels
 Lensless model available
• VPL-FE40L, VPL-FX40L
LCD Projector Marketing
5. Product Introduction Installation(Large)
Large Venue Installation – VPL-FX52
 Ideal for Larger venues
• Bright: 6,000 lumens, XGA
 Installation-friendly
• Flexible mounting, quiet, changeable lens
• Choice of inputs, monitor out, RS-232 control
• Network Functionality (Control & Monitoring only)
 Lensless model available
• VPL-FX52L
LCD Projector Marketing
6. Service & Support – Standard Warranty
 Standard Warranty
• 3Y Parts & Labor with the exception of
 Lamp(90days)
 Optical block (upto 2500 hours)
 Sony Business Projector On-Time Support!
• Call 877-350-3477 to resolve problems and report issues.
• If the problem can not be resolved over the phone, and provided
the unit is in the 1st year of warranty, Sony will provide a loaner
projector by next day air while the customers projector is repaired
 Other Technical Support (for both customers & resellers)
• Post Sales 800-883-6817 select option2, then 6
LCD Projector Marketing
6. Service & Support – Extended Warranty
 Extended Warranty
• Now available for 4 Year and 5 Year offerings
• List prices range from only $199 up to $699
LCD Projector Marketing
6. Service & Support – Extended “On Time Support”
 Extended “On Time Support”
• Extend first year of Loaner support to 3, 4 or 5 years
• List prices range from only $169 up to $429
LCD Projector Marketing
7. 2H End-user Promotion Program
 End-user Choice MIR Program Renewal
 TRADE WAY UP $50 Additional Rebate Continue
 VAIO Bundle Promotion Promo End
Enhanced program coming soon!
 New C Series Package Promotion with Bracket
(PAM-200) Promo End
LCD Projector Marketing
Renewal
1) End User Choice Mail-In-Rebate
 Purchase a Sony “EX4”, “CX21” or “C Series” between
Oct 1 and Dec 31, 2007 and choose from:
• Cash Rebate – up to $150
• Free Lamp – a $399 value based on MSRP
Applicable models
or
[$100 or LMP-C162] : VPL-EX4
[$100 or LMP-C163] : VPL-CX21 Added
[$150 or LMP-C200] : VPL-CX100, CX120,
CX125, CX150, CX155, CW125
Added
Change from 2Q MIR Promo :
Added VPL-CX21 & CW125, Removed VPL-ES4
LCD Projector Marketing
Continue
2) Trade WAY Up Promotion
 Sony has a trade-in website
Extended until
3/31 2008
http://sony.tradeups.com/AllPromotions.aspx
 Trade and IT product, and receive a credit for
purchase of Sony LCD Projectors or Public Display
 Use the trade-in site between 6/15 and 9/30 2007,
and receive up to $50 extra rebate toward the
purchase of a Sony LCD Projector or Public Display
It’s easy!
It saves you money $$
It’s your choice
LCD Projector Marketing
Let’s make a big success in 2H
Any questions?
Thank You !
LCD Projector Marketing