Location Based Services of Proximus Touring - Immonet Best of Wireless
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Transcript Location Based Services of Proximus Touring - Immonet Best of Wireless
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Location Based
Services of Proximus
Touring - Immonet
Best of Wireless
24/09/2003
Fabienne Evers/Eric Snel – Belgacom Mobile
Thierry Delire - Touring
Jan Van Wijnendaele – Belgacom Mobile
Patrick Van Waeyenberge – De Persgroep
Agenda
What are Location Based Services?
Proximus’ Location Based Services offer
Proximus Geo Services
Proximus Mobile Business Solutions
Proximus B2B
Proximus Value Added Network&Services
Concept
How does it work?
Touring
Concept
Offer
Immonet
Conclusions
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What are Location Based Services?
LBS: Location Based Services
= services based on the geographical position of the
end-user
The end-user’s geographical position enters the
dance in mobile services
The location adds value to existing applications
The location creates new applications
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Proximus’ Location Based Services offer
Proximus Geo Services
Proximus Interactive
(http://www.proximus-interactive.be)
Mobile Business Solutions
Improve Productivity
Control Costs
Proximus B2B – LBS
Generate revenues
Proximus Value Added Network&Services - LBS
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Proximus offer: Geo Services
Proximus Geo Services :
Proximus interactive: SMS, WAP
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Proximus B2B – LBS: concept
Proximus concept: Mobile Business Solutions
Improve productivity
Control costs
Generate revenues
LBS offer towards companies who want to integrate
location information of e.g. employees, goods or
assets in their own applications (e.g. dispatching)
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Proximus B2B - LBS: how does it work?
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Corporate / Business Customer
Proximus Network
LES
Proximus
Application
Server
Proximus B2B – LBS: Touring
Positive impacts reported:
Versus GPS solutions: No Hardware investments, only
software development (XML/Soap application)
Cost efficiency
Time management
Planning
Dispatching
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Proximus Value Added Network&Services - LBS
Proximus concept: Mobile Business Solutions
Improve productivity
Control costs
Generate revenues
LBS offer towards companies who want to offer a
location based service to their customers
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Proximus Value Added Network&Services - LBS
End-user
The different players in a VAN&S environment
Proximus
WASP
COSP
LBS applications
Location Platform
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And their roles
• Network
• Gateway
• Billing
• Platforms
• Coordination
with mobile
operators
• Support to WASP
& COSP
• Application
provider
• Customer
support
• Customer
service (optin/opt-out…)
• Content offer
• Applications
• Marketing push
Proximus VAN&S – LBS product offer
End-user
VAN&S LBS product offer
Proximus
Location Platform
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WASP
COSP
LBS applications
Access to the Proximus Location Platform
Location Information
Additional features: Geo-coding & reverse geocoding
End-user privacy management
Proximus VAN&S – LBS:
What is in it for you as a company?
Offer location based services yourself towards your
customers and prospects
Location is an enabler:
Adds value to existing applications
Enables new applications
Combine location with SMS/MMS/WAP/voice
Applications with potential
Information Services
Games
Advertisement
Safety
Community
Track & trace
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Case: Immonet
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Immonet.be – Who are we?
De Persgroep
Newspapers:
Het Laatste Nieuws
De Morgen
Magazines:
Dag Allemaal
TV-Familie
Joepie
...
Audiovisual
VMMa
ATV
Internet
www.autozone.be -> November 2002
www.immonet.be -> February 2003
www.hetlaatstenieuws.be ->July 2003
www.checkin.be -> Augustus 2003
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Situation Online Immomarket
Problem:
only
1 dominant player
gaining
market share is difficult for newcomers
Immonet.be
High
quality site, can compete with other players
Difficult
to gain market share
Need
for innovative market presence
Offer
services with Added Value : LBS = opportunity
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Hoe does it work?
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End-user
SMS Platform
LBS application
Location Platform
To: 3326
huis tekoop
Boulevard
Leopold II 209,
1080, pr
€1.000.000, Tel
02/3471147
Advantages for Immonet.be
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LBS - SMS application : opportunity for Immonet.be
New service: did not exist before
INNOVATIVE & enforcing IMAGE
Generate new revenues
Agents
will provide more easily address info of their real estate
(advantage for our site)
Future evolution:
Enlarge the database of real estate
LBS combined with MMS: more advantages
More info can be put in the message
Photo’s!!
Conclusions
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The Proximus Location Based Services platform is
ready for commercial use today
Two end-to-end offers for enterprises exist:
Proximus B2B - LBS
Proximus Value Added Network&Services - LBS
Improve productivity
Control costs
Generate revenues
Introduction of Proximus Location Based Services in
your company:
Easy integration
Integrated privacy management
Commercial, technical and operational support