Transcript Location Based Services of Proximus Touring - Immonet Best of Wireless

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Location Based
Services of Proximus
Touring - Immonet
Best of Wireless
24/09/2003
Fabienne Evers/Eric Snel – Belgacom Mobile
Thierry Delire - Touring
Jan Van Wijnendaele – Belgacom Mobile
Patrick Van Waeyenberge – De Persgroep
Agenda
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What are Location Based Services?
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Proximus’ Location Based Services offer
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Proximus Geo Services
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Proximus Mobile Business Solutions
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Proximus B2B
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
Proximus Value Added Network&Services
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Concept
How does it work?
Touring
Concept
Offer
Immonet
Conclusions
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What are Location Based Services?
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LBS: Location Based Services
= services based on the geographical position of the
end-user
The end-user’s geographical position enters the
dance in mobile services
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The location adds value to existing applications
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The location creates new applications
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Proximus’ Location Based Services offer
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Proximus Geo Services

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Proximus Interactive
(http://www.proximus-interactive.be)
Mobile Business Solutions

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Improve Productivity
Control Costs
Proximus B2B – LBS
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Generate revenues
 Proximus Value Added Network&Services - LBS
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Proximus offer: Geo Services
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Proximus Geo Services :
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Proximus interactive: SMS, WAP
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Proximus B2B – LBS: concept
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Proximus concept: Mobile Business Solutions
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Improve productivity
Control costs
Generate revenues
LBS offer towards companies who want to integrate
location information of e.g. employees, goods or
assets in their own applications (e.g. dispatching)
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Proximus B2B - LBS: how does it work?
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Corporate / Business Customer
Proximus Network


LES
Proximus
Application
Server
Proximus B2B – LBS: Touring
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Positive impacts reported:
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Versus GPS solutions: No Hardware investments, only
software development (XML/Soap application)
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Cost efficiency
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Time management
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Planning

Dispatching
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Proximus Value Added Network&Services - LBS
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Proximus concept: Mobile Business Solutions
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Improve productivity
Control costs
Generate revenues
LBS offer towards companies who want to offer a
location based service to their customers
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Proximus Value Added Network&Services - LBS
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End-user
The different players in a VAN&S environment
Proximus
WASP
COSP
LBS applications
Location Platform
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And their roles
• Network
• Gateway
• Billing
• Platforms
• Coordination
with mobile
operators
• Support to WASP
& COSP
• Application
provider
• Customer
support
• Customer
service (optin/opt-out…)
• Content offer
• Applications
• Marketing push
Proximus VAN&S – LBS product offer
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End-user
VAN&S LBS product offer
Proximus
Location Platform
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WASP
COSP
LBS applications
Access to the Proximus Location Platform
Location Information
Additional features: Geo-coding & reverse geocoding
End-user privacy management
Proximus VAN&S – LBS:
What is in it for you as a company?
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Offer location based services yourself towards your
customers and prospects
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Location is an enabler:
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Adds value to existing applications
Enables new applications
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Combine location with SMS/MMS/WAP/voice
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Applications with potential
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Information Services
Games
Advertisement
Safety
Community
Track & trace
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Case: Immonet
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Immonet.be – Who are we?
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De Persgroep
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Newspapers:
 Het Laatste Nieuws
 De Morgen
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Magazines:
 Dag Allemaal
 TV-Familie
 Joepie
 ...
Audiovisual
 VMMa
 ATV
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Internet
 www.autozone.be -> November 2002
 www.immonet.be -> February 2003
 www.hetlaatstenieuws.be ->July 2003
 www.checkin.be -> Augustus 2003
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Situation Online Immomarket
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Problem:
only
1 dominant player
gaining
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market share is difficult for newcomers
Immonet.be
High
quality site, can compete with other players
Difficult
to gain market share
Need
for innovative market presence
Offer
services with Added Value : LBS = opportunity
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Hoe does it work?
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End-user
SMS Platform
LBS application
Location Platform
To: 3326
huis tekoop
Boulevard
Leopold II 209,
1080, pr
€1.000.000, Tel
02/3471147
Advantages for Immonet.be
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LBS - SMS application : opportunity for Immonet.be
 New service: did not exist before
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INNOVATIVE & enforcing IMAGE
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Generate new revenues
 Agents
will provide more easily address info of their real estate
(advantage for our site)
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Future evolution:
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Enlarge the database of real estate
 LBS combined with MMS: more advantages
 More info can be put in the message
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Photo’s!!
Conclusions
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The Proximus Location Based Services platform is
ready for commercial use today
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Two end-to-end offers for enterprises exist:
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Proximus B2B - LBS
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Proximus Value Added Network&Services - LBS
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Improve productivity
Control costs
Generate revenues
Introduction of Proximus Location Based Services in
your company:
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Easy integration
Integrated privacy management
Commercial, technical and operational support