Transcript AllStar Brand Pharmaceuticals Carissa Fafalios Michael Naioti

AllStar Brand
Pharmaceuticals
Carissa Fafalios
Michael Naioti
Scott Pinchak
Chris Walsh
Mission Statement
AllStar Brand Pharmaceuticals is a dedicated
manufacturer providing the highest quality products
and services to our customers, business partners,
investors, and employees at a reasonable price. Our
research and scientific superiority will help to identify
the crucial needs of our valued customers, as we
apply our resources and technology to satisfy those
needs.
Marketing Objectives
Increased Market
Share

Brand Awareness
Promotional Allowance
 POP Advertising

Improved Capacity
Utilization
Sales Force Distribution
 Healthcare
Recommandation
 Profitable Planning

Marketing Objectives
Strengthened Brand
Perception



Branding for the
Consumers
Single Symptom Relief
Products
Synonomous with
Quality and Relief
Balanced Tradeoff
Curve



Pricing Decisions
Comparative Symptom
Relief
Future Pricing
Suggestions
Marketing Activities
Even Distribution of Funds through
Promotional Channels and Sales Force
Marketing Activities
Actively Manage Advertising Budget
Marketing Activities
Product Selection



Larger Market Share
New Markets
Continued growth
Annual Analysis of
Distribution Channels



Determining Growth
Percentage
Effectiveness of Sales
Force
Market Share Growth
AllRound
Description:
4 Hr. Multi Liquid
Target Market:
Aimed Towards Families in Need of Quick
and Effective Relief from Cold Symptoms
AllRound SWOT Analysis

Strength – Largest Company Share

Weakness – Percieved Lack of Growth

Opportunity – Product Expansion

Threat – Strong Competition (Besthelp, Dryup, Extra)
AllRound +
Description:
4 Hr. Cough Liquid
Target Market:
Primarily Focused on Cough Relief for
Families
AllRound + SWOT Analysis

Strength – Attacks a niche market

Weakness – Contains Alcohol

Opportunity – Technological Advancements

Threat – FDA Regulations
AllRight
Description:
4Hr Allergy Capsule
Target Market:
Designed for People, Young and Old, that
Suffer from Allergies
AllRight SWOT Analysis

Strength – Highest customer satisfaction rate

Weakness – Lack of budget allocation

Opportunity – Ability to expand in the weak
market for allergy relief

Threat – Temperature Changes
Lessons Learned

Being conservative not always better; take risks

Allocate resources wisely within first few years

Do not discontinue signature product

Use marketing resources wisely
Questions/Comments?
Thank You