Transcript Strategic Approach for Sustainable Development Courtesy of Curacao Tourist Board 1

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Strategic Approach for
Sustainable Development
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TOURISM
PERFORMANCE
INDICATORS
2002-2008
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Stayover arrivals 2002-2008
402,036
299,730
221,395
223,427
222,099
2003
2004
2005
234,383
2006
2007
2008 (est.)
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Stayover Arrivals 2002-2008
180,000
160,000
140,000
120,000
Europe
100,000
N. America
80,000
S. America
60,000
Caribbean
40,000
20,000
2002
2003
2004
2005
2006
2007 2008 (est.)
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Number of rooms 2002-2009
(excl. Small hotels, Guesthouses, private homes)
4,367
3,753
2,845
2002
2,988
3,063
2003
2004
3,294
2005
3,478
2006
2007
2008/09
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Room Inventory
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(estimate April 2009)
Breezes Curacao Resort
Plaza Hotel
Curacao Marriott
Chogogo Resort
Renaissance
Holiday Beach Hotel *
Curacao Hilton Hotel
Papagayo Resort
Livingstone Resort
Lions Dive Hotel
Avila Beach Hotel
Hotel Seru Coral *
Morena Resort
Best Western
Marazul Quality Suites
Piscadera Bay Resort *
Hotel Kura Hulanda
Clarion Hotel & Suites
Hotel San Marco
341
254
248
240
237
200
197
170
169
167
152
152
139
138
109
100
100
96
86
Total
Smaller hotels/guesthouses/apartments (estimate)
Total Room Capacity
* Mostly residential/extended stay
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Trupial Inn & Casino
Caribbean Beach Resort
Toucan Beach
Curacao Howard Johnson
Lodge Kura Hulanda
Lido Hotel
Floris Suite Hotel
Habitat Curacao
Sunset Waters
Hotel Pelikaan
The Royal Resorts
Bahia Lagoon
Otrobanda Hotel & Casino
Airport Hotel Holland
La Vista Resort *
Blue Lagoon
Bon Bini Resort
Seaquarium Dolphin Therapy Hotel
80
77
76
75
74
72
71
70
70
62
60
60
45
45
40
38
38
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4,367
730
5,097
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Average Hotel Occupancy 2002-2008
81.5%
83.4%
85.0%
2006
2007
2008
75.1%
69.3%
62.2%
57.4%
2002
2003
2004
2005
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Success Factors
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• Planned approach (Tourism Development Plan
2005-2009)
• Cooperation public/private sector
• Increased Focus (geographic and niche)
• Good performance (success breeds success
• Government commitment
• Consistency of Strategy outlined in TDP despite
frequent changes in government
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Tourism Development
Plan
2005-2009
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The TDP 2005-2009
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• A consultative process including private
and public sector stakeholders
• Approved by the Parliament as the
guideline for tourism development
• Periodically reviewed
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Includes recommendations
on 7 main areas of focus
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•
•
•
•
•
•
Market Development
Institutional Framework
Physical Planning
Air Access
Cruise Strategy
Human Resource Development and
Community Awareness
• Securing Financing
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Tourism Development Plan Stayover Arrivals Targets
328,734
299,730
308,458
2007 (act)
2008
234,383
2006 (act.)
2009
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Actual Arrivals versus Targets
Actual Arrivals vs. Projections TMP
440000
400000
360000
320000
280000
240000
200000
2004
2005
2006
Actual Arrivals
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2007
2008
TMP Projections
2009
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Tourism Development Plan Stayover Arrival Targets
by Geographic Area
140,000
120,000
100,000
Europe
80,000
N. America
60,000
S. America
Caribbean
40,000
20,000
2006 (act.)
2007 (act)
2008
2009
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Tourism Development Plan Quality Room Targets
3,745
3,511
3,301
2,800
2006 (act.)
2007 (act)
2008
2009
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Status Tourism Development
Plan 2010-2014
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• Bidding process has been initiated
• Focus on sustainable development
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A TASTE OF
ONGOING
NEW HOTEL
DEVELOPMENT
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Playa Abao/Blou
Existing:
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0 rooms
New:
74 units/230 rooms
Status:
Planning
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Kenepa Nature Lodge
Existing:
New:
Status:
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0 rooms
39 units/78 rooms
Planning
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Blue Bay Villas & Suites
Existing:
New:
Status:
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96 rooms
430 rooms
Construction
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Piscadera Harbour View
Existing:
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0 rooms
New:
146 rooms
Status:
Planning
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Marichi Hotel/Comfort Suites
Existing:
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0 rooms
New:
92 rooms
Status:
Planning
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Pen Resort
Existing:
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0 rooms
New:
240 units/250 rooms
Status:
Planning
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Flamingo Beheer
Existing:
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0 rooms
New:
41 rooms
Status:
Construction
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Curacao Beach Resort
Existing:
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0 rooms
New:
240 rooms
Status:
Planning
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Puerto Oasis
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Existing:
0 rooms
New:
278 rooms
Status:
Planning
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Boca Gentil
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Existing:
0 rooms
New:
380 rooms
Status:
Construction
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Jan Thiel Destination Resort
Existing:
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0 rooms
New:
350 rooms
Status:
Planning
Completion:
2010
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Palapa Dive Resort
Existing:
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0 rooms
New:
130 units/189 rooms
Status:
Construction
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Hyatt Regency
Existing:
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0 rooms
New:
350 rooms
Status:
Construction
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FUTURE
NEW HOTEL
DEVELOPENT
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Rif Area
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Master Plan approved with
possibilities for several hotels
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Seru Spanjo
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Mixed use resort with
possibilities for several hotels
Planning stage
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Caracasbaai
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•Mixed use resort with
possibilities for several hotels
•Planning stage
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SHORT ANALYSIS
OF NEW ROOM
DEVELOPMENT
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Benefits of planned development
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• Enables continued growth
• Enables better penetration of niche markets
• Enables interest from new partners
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Estimated Incremental Benefits
New Rooms:
Stayovers:
stay)
Stayover nights:
Expenditures:
Dir. + ind. empl:
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3.400
195.000
(70% occ./1.8 pp room/8 nights
1.500.000
US$. 235 mil. ($150/visitor/night)
4.750
(dir.: 0.7 per room/1 indir. per dir.)
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Strategic Approach
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Public Private Cooperation
Confidence
Planning
Funding
Consistency
Focus
Flexibility (crisis management)
Capitalize on all opportunities
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TOGETHER CREATING
A DUSHI KORSOU
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