Transcript Electronic Commerce Website Development - God Game (

Electronic Commerce
Website Development
-God Game (神來也Shen Lai Ye )
Dean Lin
Vincent Su
Vincent Wang
Outline

Company Introduction

Provided Services

Website Organization Analysis

Partnerships

Business Model

Cost Estimation

Service & Product Analysis
Company Introduction

Website : God Game(神來也Shen Lai Ye )

Domain : http://www.godgame.com.tw/

Company : GodGame Incorporation

Service category : Multiplayer flash game , Mobile
game developing and operating

President of GodGame : Jiang Yong Xiang江永祥

Background : Worked at Acer in AcerGameZONE in
1997 as an assistant manager Founded Godgame
Inc. at 2005
Company Introduction

Company Structure:
Company
President
Internal Affairs
Customer
Service
Maintenance
R&D
Human
Resource
Game CS
Department
Game Server
Arts Design
Public
Relations
Business
Services
Web Server
Mobile App
Dev
Information
System
Web Game
Design
Office
Inventories
Marketing
Oversea
Marketing
Division
Finance
Accounting
Supervising
Company Introduction

Number of Employee : around 100

Company Capital : 66 Million (Info from Ministry of
Economic Affairs ,2012)

Company Brief : Established in 2005 , Godgames Inc.
started out in creating a social website called【Miniworld】
then in 2008 developed 【Godgame Majong】 and 【Big
2】 . It is the first web game in Taiwan that combined login
services with Facebook, Yahoo, Windows live and Google.
Soon they reached 15 million members across Taiwan, HK,
Singapore, Malaysia and America becoming the top
Chinese chess and web gaming website.
Provided Services

Membership services – Login , Account control

Game services – Web-based games, Mobile-based
Games

Game credit service – Credit Purchase, Credit usage

Customer service system – problem complaint, FAQ,
contact the company

Earning from ads
Competitors
Found
Traffic Rank in
TW
(source: Alexa)
God game
2005
133
iGame
2000.02
N/A
GameTower
2004.04
221
Betcity
2000.05
721
FunTown
2002
1326
Competitors
Sign
Website Structure
Analysis
Technologies

Web pages: HTML、CSS、Javascript、Flash 、PHP

Game:
 Web client: Flash (for GUI),PHP
 Portable devices client: Java / Objective-C
 Server: PHP、Perl、MySQL
Website Structure Analysis

Website Structure:
Portal
Choose
Game
Redirect to different service page
Web-based game
template
Mobile-based game
template
Account Partners
Account Authentication

Javascript: Google, Windows Live, Facebook,
Yahoo

Portable devices client: Java (Android),
Objective-C (iOS)

Partner: PChome, Hinet, iPartment, Ruten(露天),
MyGame, Beanfun, Twinasia(台客圈)

Server side handle user data: PHP
Login Architecture

Javascript
Login Architecture

Partner
Send user’s data
Sign in
User
Partner
Website
Shen Lai Ye
Website
Partnerships
and
Business Model
Credit Services

Taiwan- Credit cards, Web ATM, phone bills , internet bills ,Mycard ,
GASH , Bank credit exchange

Hong Kong - direct GASH deposit ,GASH credit transfer , Babi credit

Malaysia & Singapore - RunsCard deposit , RunsCard credit
transfer , Mycard ,MOL points

China- Alipay
Refund
Submit support ticket and describe your problem to get refund.
Credit Service Areas
Taiwan
Hong Kong
Malaysia
& south
east Asia
Godgames
Inc
China
Financial Partnerships
Telepay
TW
Banks
SoftWorld
Corp.
Gamania
GodGames
HK
Ba-bi
Malay
RUNUP
CN
Alipay
Gamania
Charging Mechanism

Telepay – A company that intergrade all the payments
through local telecoms with residential or mobile phone
number , 20% commission

Web ATM – Through E-SUN(玉山銀行) bank Web
transaction system, fixed amount of service charge per
month and per transaction

Third party credit- Gash+ , Mycard , Alipay , Runs card
either deposit by serial number or through buying
credit through paying to telecoms
Account Partnerships
Business Model
Financial
Partners
Service
Supply
TW
HK
GodGames
pay commission
Malay
Income
CN
Account
Partners
Deliver Account
info
Request Info
Provide
Transaction
Services
Internet
Main Areas
Taiwan
Hong
Kong
China
Malaysia
& south
east Asia
Buy Credits
Website
Infrastructure
Website Infrastructure

Domain Name: godgame.com.tw

Registrant: 慧邦科技股份有限公司(MiniWorld Inc)

Address: 9F, No.19, Sec. 1, Hangzhou S. Rd., Zhongzheng Dist.,
Taipei

Contact:

DNS ADMIN : [email protected]

TEL : (02)6632-9888

FAX: (02)66308299

Record created on 2008-06-16 (YYYY-MM-DD)

Record expires on 2013-06-16 (YYYY-MM-DD)
Website Infrastructure

"慧邦科技股份有限公司" owns about 15 other domains .

"[email protected]" is associated with about 16 domains.

Whois History: 616 records have been archived since 2008-11-22 .

Reverse IP: 1 other site is hosted on this server.
Website Infrastructure


Domain servers in listed order:

ns129.godgame.com.tw：210.242.246.129

ns101.godgame.com.tw：60.199.198.101

ns251.godgame.com.tw：210.244.25.1
Registration Service Provider: SEEDNET
HTTP Header Analysis
Source: http://www.statmyweb.com/
Nginx

Igor Sysoev started development of Nginx in
2002, with the first public release in 2004.

Nginx (pronounced engine-x) is a free, opensource, high-performance HTTP server and
reverse proxy, as well as an IMAP/POP3 proxy
server

Nginx is known for

high performance

stability

rich feature set

simple configuration

low resource consumption
Website Information

Favicon:

Load Time: 1.489202 Seconds

Daily Visitors: 16,062

Daily Pageviews: 144,555

Seo Score: 63.5%

Daily Ad Revenue: $ 967 USD

Website Worth: $ 1,821,372 USD
Source: http://www.statmyweb.com/
Server Stats

Server Data
 IP Address:210.242.246.200
 ASN: AS3462
 IP Location:
- Taiwan- Taipei- Chunghwa
Telecom Co. Ltd.

Response Code:200

Domain Status: Registered And Active Website
Technique of connection
Domain of game server
Site Map
Site Map
Site Map
www.godgame.com.tw
Mahjong
Poker
Mobile
mj
13 poker
13 pokerapp
13mj
bigtwo
bigtwoapp
bigdtwo
bigdtwoapp
jpmj
Casual
bigpk
friendvillage
island
texas
texasapp
poker9
13mjapp
texas4
blindchessapp
mjapp
sevensapp
Audience
Audience Demographics
Age
Gender
Browsing Location
Browsing Location
Education
Cost Estimation
Cost Estimate

Employees in total : around 100

Customer service: 15

Marketing: 15

Maintenance: 15

Finance: 15
 Game server: 5

Internal Affairs: 15
 Web server: 5
 Infomation System: 5

R&D : 25

Art Design: 10

Mobile App: 5

Web Game: 10
Cost Estimate – rough estimation for
employee expenditures
Department
Employee Expenditure Per month
Internal affairs
895
Customer Service
770
Maintenance
360
R&D
1600
Marketing
965
Finance
1050
Total
5640
Internal affairs
Chief executive of IA
Chief of HR
S_HR staff
N_HR staff
PR manager
PR assistant manager
PR staff
Customer Service
CS manager
Chief of Game CS Dep.
Game CS staff
Chief of Business
services
Business CS staff
Maintenance
MT manager
S_staff
N_staff
Office Inventory staff
num
1
1
3
4
1
1
5
$
120
70
55
35
80
70
50
total
120
70
165
140
80
70
250
1
1
10
1
80
65
40
65
80
65
400
4
40
65
160
1
2
2
2
80
55
40
45
80
110
80
90
R&D
num
$
RD Manager
RD assistant manager
Chief of Art
Chief of mobile
Chief of web
S_Art staff
N_Art staff
S_Mobile staff
N_Mobile staff
S_Web staff
N_Web staff
Marketing
Chief Executive of Marketing
1
1
1
1
1
4
3
3
4
4
3
120
100
90
80
80
60
45
60
45
65
45
1
120
Assistant manager
Oversea manager
S_Oversea staff
N_Oversea staff
S_staff
N_staff
Finance
Chief Executive of Finance
1
1
4
2
4
2
100
85
60
45
60
45
1
120
Assistant manager finance
1
100
Chief of accounting
S_account staff
N_account staff
Chief of supervising
Supervising staff
Total
1
6
2
1
2
95
90
70
60
70
65
total
120
100
90
80
80
240
135
180
180
260
135
120
100
85
240
90
240
90
120
100
90
420
120
70
130
5640
Cost Estimate

Server & Power Consumption Information
The average Godgame.com.tw visitor visits about 6.76
pages before leaving again, this means that their
servers handle about 881,896 page views per day and
in term a total of 10 page views per second.
We estimate that this website uses 5 server(s), and with
the average internet server using about 2,400 kWh of
electricity per year, Godgame.com.tw will use more or
less 12,000 kWh of power in that time span. Looking at
the average cost of 0,17c per kWh, this website uses an
estimated total of $2,040 USD on electricity per year.
http://godgame.com.tw.visualizetraffic.com/

Office rent
From the real estate agency we managed to find a
place near where the office of GodGame is located,
and the size is able to fit 100 employee should be 200
坪 ,which 91坪 should be doubled, and the monthly
rent is 110,000 *2 .
Total Estimation

Compared to the employee expenses, the server
power and office rental seems not that significant.
Adding the total expense per month is about 5,800,000
which is not included office power consumption and
water bill or office supplies. Most of the expenditures
come from employee salary.
The End