Transcript Presentation To The 8 Arab Telecom and Internet Forum

ARABSAT
Presentation To The 8th Arab Telecom and
Internet Forum
Muscat / 24-25 MAY, 2006
1
Presentation To ATIF
24-25 MAY, 2006, Muscat
We are glad to be given the opportunity to give you an update
about Arabsat activities.
 Even though it is an IGO, ARABSAT decided to run as a
company on a commercial basis.
 Accordingly, ARABSAT’s management has now an extensive
latitude to make all commercial decisions required for being the
most competitive player.
 We are essentially concerned by dealing with market forces like
competition, new technologies and, moreover, SATISFYING
CUSTOMERS’ NEEDS.
 We are committed to turning ARABSAT into the most pro-active,
and preferred, competitor in the region.
2
► Our Region's Market Trends (1)
 The MENA is admittedly among the world’s
fastest growing satellite services' markets:
+4% / year. (Euroconsult, Sep-05)
 Broadcast represents about 2/3rds of
industry revenues.
 Contrary to what was anticipated a few
years ago, forecasts now show that
Broadcast will remain the key growth driver.
* Euroconsult, Frost & Sullivan, Arab Advisors Group, IDC.
3
Presentation To ATIF
24-25 MAY, 2006, Muscat
►
►
ARABSAT Overview
ARABSAT Customer Focused Approach
►
ARABSAT Services
►
ARABSAT 4th & 5th Generations
►
Why ARABSAT & Conclusion
4
Who We Are:
 Established in 1976 as an
IGO
 Highest TV viewership of operators
 All Arab states are
shareholders
 130 Million viewers, 240+ chnls
in the MENA region
 20ºE, 26ºE & 30.5ºE
 69% market share of MENA fixed
satellite services
 Providing services on four
satellites
 Most profitable & financiallysecure regional operator
 4th Generation in 2006 &
2008 with 2 new satellites
 5th Generation in 2009 &
2010 w/3 additional sats
 The only full-service regional
operator
 Diverse Arab League nations’
ownership and full political
independence
5
► ARABSAT
Overview:
ARABSAT is now ranked
World’s 10th largest Satellite Operator
by revenue: $140M
(After Intelsat/PAS & SES/NSS mergers)
Source: Space News, Jul-05.
6
Organization Structure
General Assembly
Board of Directors
Board
Secretary
Internal Audit
President & CEO
Legal
Services
Corporate Strategy
Marketing, Sales
and Customer
Service
Technical
Services
Financial
Services
Support
Services
Marketing
Technical
Planning and
Development
Financial
Planning and
Investment
HR and
Administrative
Affairs
Accounting
Information
Technology
Sales and
Customer
Service
Transmission
Operations
Control &
Maintenance
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The Region’s Only Full-Service Operator
 Direct to Home (DTH) Broadcasting
 Occasional Use / Ad Hoc / Special Events / SNG
 Radio Programs Exchange
 Regional Voice / Data / IP Trunking
 VSAT and Business Services
 Internet Trunking & Broadband Access
8
► ARABSAT Fleet:
20°E
26°E
30.5°E
BADR-2
Arabsat-5C
BADR-3
Arabsat-2B
(2009)
BADR-C
Arabsat-5A
(2009)
BADR-4
BADR-5
(Q3-06)
(2009)
BADR-6
(2008)
► Today, Arabsat operates 4 satellites, at 2 of its 3 orbital positions.
► We're adding 2 new 4th Generation satellites, in Q3-2006 & 2008.
► Complemented by 3 additional 5th Generation satellites, in 2009.
► This will provide in-Orbit Back-up and major Growth Capacity at our
primary 26° East DTH neighborhood, and for our Voice & Data customers.
9
Arabsat Fleet Facts
Badr-C
Badr-2
Badr-3
Arabsat2B
Badr-4
Badr-6
Orbital Slot
20°E
26°E (Hot Spot)
26°E (Hot Spot)
26°E
(Hot Spot)
30.5E
26E
(Hot Spot)
26E
(Hot Spot)
Ownership
Arabsat
Lease (Panamsat)
Lease (Eutelsat)
Arabsat
Arabsat
Arabsat
Arabsat
Available
Transponders
 24 C
 20 FSS Ku
 10 BSS Ku
 22 C
 12 FSS Ku
EIRPs (at Edge
of Arab World)
 35-40 dbW
 41-50 dbW
 44-48 dbW
 35-41 dbW (C Band)  41-50 dbW
 43-47 dbW (Ku Band)
 35-40 dbW (Cband)
 41-50 dbW (Kuband)
Primary
Applications
 Analogue TV
 To support small
digital TV
transmitters
 Occasional TV
 Digital TV
(digital)
(Bouquets)
 Backhauling
 Digital TV
transmissions
 Analogue TV
 Small network
VSAT or domestic
applications
 Trunking
 Occasional TV
(analogue & digital)
 Backhauling
 Digital TV
 Internet
 Analogue TV
 Regional and
domestic telephone
networks
 Digital TV
 Data services
 Analogue TV
 Digital TV
EoL
 1/2007 (current
lease expiration)
 7/2006 (current
lease expiration)
 11/2008
 2023
 2024
 6/2008
 12 FSS Ku
 20 BSS Ku
 24 C
 20 BSS Ku
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► ARABSAT: Performances of a Leader:
 An Impressive Number of Viewers Are Tuned to Us:
 130 Million Viewers: More than ever!
 Outstanding Market Penetration: 69% of all Sat. TV in MENA;
 PLUS large direct coverage of Europe, all through only one single
transponder @ 26°East.
 Still 58+ Million Viewers in ANALOGUE C-band.
 26° East: The Arab World’s Increasingly Successful Neighborhood!
 Highest DIGITAL Market Share ever: 60.6% of all Digital TV.
 More and more regional Broadcasters join our system:
 240+ channels: Largest number than ever!
 67 channels have been added to our system in the last 14 months.
* World Bank, PARC custom surveys & updates, Arab Advisors Group, Customers’ interviews & proprietary studies, ARABSAT analysis.
11
Presentation To ATIF
24-25 MAY, 2006, Muscat
►
ARABSAT Overview
►
ARABSAT Customer Focused Approach
►
ARABSAT Services
►
ARABSAT 4th & 5th Generations
►
Why ARABSAT & Conclusion
12
►
Tighten Ties with Broadcast Customers
Focus on Customers’ needs & relationships, market share
growth, and branding support with new Corporate image.

Moving our Services closer to Customers by:
 Up-linking facilities next to broadcasters,
• Dubai, Amman, Beirut, Sharja, Tunis, Europe,
• soon Cairo, Algiers, Morocco, and Iraq.
 Enhancing ad-hoc Occasional TV and Backhauling offerings.
 Improving our coverage for the BADR-2 customers when
transitioned to our soon-to-come 4th Generation birds.

Instituting a pro-active, customer-focused, organization.

Emphasizing Regional Account Management process.
13
New Sales Organization:
Split in 4 Regions.
 Getting Closer to our Customers
 4 Newly Established Regional
Offices/Representations:
 Cairo => Egypt & Libya
 Dubai => GCC,
Asia.
 Paris => Europe,
Maghreb,
USA.
 Riyadh => KSA,
Levant,
Sudan.
 Each Regional Manager represents his customers within
ARABSAT’s internal processes.
14
► Broadcasting: Geographic Expansion
In addition to our MENA coverage, we’re extending
our reach to:
 The African Continent & Central Asia
 C-band Digital Broadcasting, now fully operational, will cover 90%
of Africa + Central Asia on our new 4th Generation satellites.
Provides much extra value to the neighborhood you currently reach.
 Around the World
 We are your primary partner for broadcasting your channels to the
world with our Worldwide "Global Arabic Bouquet".
We are working on establishing strategic partnerships with global
satellite operators & integrators to give you direct access to other
DTH neighborhoods outside MENA.
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Broadcasting: Value-Based Services
 Committed to delivering SEAMLESS End-to-End
SOLUTIONS to Broadcasters.
 Actively building a Network of Partners in:






Pay-TV and Free-to-Air Digital TV Platforms
HD-TV ground operations
Content Aggregators in major Media Hubs
Fiber International Network Providers
Broadband Access providers
Others, e.g. Interactive TV services technology
operators,...
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Broadcasting: Raising Viewers’ Value
 We are committed to making our 26°East “hot”
DTH position, the region’s preferred spot for
end-viewers tuning on Satellite TV.
 We will strongly differentiate ourselves on the
qualitative ground by progressively introducing
new Interactive Value-Added Services on our 4th
G sats, from 2006 & 2008 onwards.
 Objective: Helping our customers provide their
viewers with the most comfortable watching
environment.
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Presentation To ATIF
24-25 MAY, 2006, Muscat
►
ARABSAT Overview
►
ARABSAT Customer Focused Approach
►
ARABSAT Services
►
ARABSAT 4th & 5th Generations
►
Why ARABSAT & Conclusion
18
ARABSAT Services
Broadcasting
Trunking
Broadband
Digital DTH
Regional Telecom
Internet Services
Free-to-Air
Pay TV
Domestic Telecom
Telecom
Ops
VARs
Pay TV
Analogue DTH
Enterprise Networks
Occasional
Transmissions
Internet Trunking
Backhauling
19
Direct-To-Home TV Broadcasting
Digital TV Broadcasting Service
The service can include the turnaround of analog &
digital signals at ARABSAT Re-broadcasting Facilities
BADR-C
ARABSAT
2D/3A
BADR-2/3/4
ARABSAT 2C
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Direct-To-Home TV Broadcasting
HD-TV & Analog TV Broadcasting Service
BADR-2/3/4
BADR-C

Analog
Receiver
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Occasional TV Program Exchange
Analog and Digital C-Band
 Full or partial capacity on BADR-C
Digital Ku-Band
 Full or partial capacity on BADR-2, BADR-3 & BADR-4,
or on Arabsat-2B
 Partnership with ASBU
On-Line Booking: To be introduced in June-06!
BADR-3/4 &
Arabsat-2B
BADR-3/4 &
Arabsat-2B
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Arabsat Telecom Services
 Domestic, Regional &
International
Connectivity
 Government &
Corporate Networks
 VSAT hosting and services
(with partners)
 Internet Backbone
 IDR for long distance
telephony & data
connectivity into the
PSTN
 ABS for private networks
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Domestic Network Services
Typical applications:








Tele-Education
Telephony
Voice
Data
Tele-Medicine
Video Conferencing
Remote Monitoring
Retransmission of Radio and TV Programs
24
Internet Services
Internet services from ARABSAT teleport in Spain (with
GlobeCast) on Arabsat-2B Ku-band, and in Germany
(with CeTEL) on Arabsat-2B C-band.
ARABSAT 2B
25
Presentation To ATIF
24-25 MAY, 2006, Muscat
►
►
ARABSAT Overview
ARABSAT Customer Focused Approach
►
ARABSAT Services
►
ARABSAT 4th & 5th Generations
►
Why ARABSAT & Conclusion
26
Introducing our 4th Generation

Launches: Q3-2006 & 2008 ► The Youngest DTH Fleet in the Region!
 State-of-the-art technology: Quality & Reliability guaranteed.

Designed according to our Customers’ needs & wishes.

Larger reach than ever:

Enhanced downlink power in major urban centers:

In-Orbit Back-Up with BADR-2, plus spare capacity on 4th G.

Room for expansion:

Transition Planned to Minimally Impact Broadcasters’ Business.
 Ku-band will now cover 100% of MENA, incl. Morocco & Algeria, with a single beam
specially shaped to provide 2 “hot beam centers” for DTH on North Africa & the Gulf;
 C-band tilted south now includes 90% of Africa + Central Asia in its footprint.
 All 26° East channels will now be receivable in Europe… up to Sweden!
 Reduced dish sizes in main cities: 50 cms.
 Largest number of active transponders ever concentrated by ARABSAT at a single
location: 24 C & 52 Ku active channels.
 Enough spare capacity to welcome expected boom of HD-TV!
 26° East => Increasingly attractive as the Arab broadcast neighborhood of reference.
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ARABSAT’s BADR-4
Main Features
 Main Contractor: EADS ASTRIUM,
 Payload Subcontractor: Alcatel Space,
 Based on the Eurostar 2000+ platform:
 Very reliable platform with an impressive in-orbit record
 10 satellites successfully launched and still operational
 No Constructive Total Loss on this platform
 No satellites retired due to a major anomaly.
 Badr-4 Payload: 12 Ku-FSS & 20 Ku-BSS (BoL)
 Space proven heritage equipment & processes.
 Subcontractors /suppliers selection based on heritage and
recurrence (i.e. extensive Eurostar and/or industry experience)
 Satellite will undergo a very aggressive test plan
 Lifetime: 15 years contractual, 22 years design
 Orbital Location: 26 deg East
 Launcher: To-be-Confirmed
28
BADR-4 / Detailed Features
-- 4th Generation -Launch date
Q3/Q4 - 2006
Orbital Location
26º East
Design Lifetime
15 Years
Maneuver Lifetime Capacity
16.6 Years
Eclipse
Full Operation
Frequency Bands
Ku-band/FSS: 13.75-14.00 GHz Uplink
12.50-12.75 GHz Downlink
Ku-band/BSS: 17.30-18.10 GHz Uplink
11.70-12.50 GHz Downlink
Number of Transponders
Ku-band/BSS: 20 (BoL), 16 (EoL)
Ku-band/FSS: 12
Transponders’ Bandwidths
Ku-band/BSS: 34 MHz
Ku-band/FSS: 36 MHz
TWTAs Redundancy
Ku-band/BSS: 20 TWTAs, for
20 (BoL) Transponders, or
16 (EoL) Transponders.
Ku-band/FSS: 16 LTWTAs, for
12 Active Transponders.
Note: BSS & FSS TWTAs are sharing
common 2 redundancy rings.
Polarization
Linear
Cross-Polarization Isolation
30 dB
Saturation EIRPs
(Main Contour)
Ku-band/BSS: 48 dBW
Ku-band/FSS: 48 dBW
29
BADR-4
DOWNLINK Footprint
(Ku-band)
Receive Parameters
Rain Margin
COMFORTABLE
Dish Sizes (m)
Clear Sky
RECOMMENDED
Dish Sizes (m)
0.80
0.50
1.40
0.90
1.80
1.40
A
B
C
30
BADR-4
RECEIVE Parameters:
Main Cities (Ku-band)
31
BADR-4
UPLINK Footprint
(G/T -- Ku-band)
32
BADR-4: Ku-band / BSS
Frequency Plan
33
4th Generation: BADR-6
Expanded C-band Coverage
34
Our Future Proposed 5th
Generation
 Preliminary design, specs studies & RFQ almost
ready:
 Targeted contract date: Q4-2006 for replacement
of -2B by 2009, plus expansion elsewhere.
 Main Missions:
 Providing adequate capacity to support our expansion
in 10-20 years and accommodate Customers' growth.
 Some Preliminary Objectives:
 Provide replacement capacity
 Provide back-up capacity
 Provide business expansion capacity
 Protect spectrum and orbital slots
35
ANTICIPATED 5TH GENERATION CONFIGURATION
(2006)
(2008) (2009) (2010)
26.0
30.5
5A
BADR-3
•
• 10 Ku-BSS
• EOL 2009
BADR-6
•
• 24 C
• 20 Ku-BSS
•
24 C-band Channels
•primary coverage over the Arab world
•additional coverage over all of Africa and Iran
Optional - Navisat Payload consisting of:
•AMSS Payload (Cockpit Communications)
•Navigation Payload (for Aeronautical Navigation)
2B
• 22 C
• 12 Ku-FSS
• Design EOL
2009
• Fuel EOL
2012
Optional – Ka-band Payload with 3 Spot Beams
BADR-4
• 12 Ku-FSS BADR-5
• 20 Ku-BSS • 15 Ku-band FSS Channels
• 4 channels with the same coverage and EIRP as 4B
• 4 channels in a fixed Western North Africa Spot Beam
• 4 channels in a fixed Gulf Spot Beam
• 3 channels in steerable spot beam
•
• 4 BSS Channels
• Optional - Switchable to BADR-4 and BADR-6 BSS frequencies
36
5A – PROPOSED C-band
COVERAGE
 Replacement Capacity




for -2B
Backup Capacity for
BADR-6
Expansion Capacity
(Iran and Sub-Saharan
Africa)
EIRP of 40 dBW at EOC
in Arab world
EIRP of 38 dBW at EOC
over sub-Saharan
Africa and Iran
37
BADR-5 –FSS/BSS
Wide Area Beam
 Coverage similar to 4B
BSS/FSS
 EIRP of ~ 48 dBW at EOC
of inner contour (similar
to BADR-4, but excluding
Europe)
 Partial Replacement of
Ku FSS Capacity for 2B
 Backup BSS Capacity for
BADR-4 & BADR-6
38
BADR-5 Ku FSS/BSS
Spot Beams
 Fixed Western North Africa Spot
Beam (#1)
 Fixed Gulf Spot Beam (#2)
 Steerable Spot Beam (#3)
 EIRP of 50 to 51 dBW at EOC in
all three spot beams
 Partial Replacement of Ku FSS
Capacity for 2B
 Provides Expansion Capacity and
Backup Capacity
 Will bring new Ku frequencies
into use (14 GHz uplink in
steerable spot beam)
39
Presentation To ATIF
24-25 MAY, 2006, Muscat
►
ARABSAT Overview
►
MENA Market Trends & ARABSAT Performances
►
ARABSAT Customer Focused Approach
►
ARABSAT Services
►
ARABSAT 4th & 5th Generations
►
Why ARABSAT & Conclusion
40
Why ARABSAT?
 Soon, youngest fleet in the region (with 4thG sats): Highest reliability.
 Unmatched reach of the entire Arab & Muslim world: From Morocco
to Gulf and Africa, plus Central Asia.
 Impressive number of recipients: 130 Million viewers.
 Great Penetration: 69% of all Satellite TV households.
 PLUS most of Europe, within one single transponder @ 26°E.
 Great Market Share: 61% of Digital TV viewers.
 26ºEast: The video neighborhood of reference for the Arab
community…
 Diversity of TV platforms with all facilities available for new channels.
 Ability to carry Arab broadcasters’ programs all over the world.
 Guaranteed Arabic cultural values’ friendly environment.
 Full political independence from any countries.
41
► CONTACT US:
New Sales Organization
Riyadh Office:
KSA, Levant, East Africa & Yemen
Hesham Khalipha
Dubai Office:
Arabian Gulf (excl. KSA) & Iran, Asia
Zaid Al-Khudhairi
Regional Manager
Tel: +966/(0)1 482-0000 / ext. 234
Fax: +966/(0)1 483-0940
Mobile: +966/(0)50-410-3208
eMail: [email protected]
Regional Manager
Tel: +971/(0)4 367-1113
Fax: +971/(0)4 368-8102
Mobile: +971/(0)50-466-6834
eMail: [email protected]
Diplomatic Quarter
P.O. Box 1038
Riyadh 11431, Saudi Arabia
Dubai Media City
Al Thuraya Tower
Office N° 1301
P.O. Box 502006
Dubai, UAE
Cairo Office:
Egypt & Lybia
Moneef Al-Harbi
Regional Manager
Tel: +202/(0)6 909-971/2
Fax: +202/(0)6 909-973
Mobile: +20/(0)1-2809-9366
eMail: [email protected]
17, Al-Ahram Street
Al-Korba, Heliopolis, Building A, 3rd Floor,
Postal N° 11341
Cairo, Egypt
Paris Office:
Europe & Americas,
North Africa (excl. Egypt & Libya)
Bertrand PERSEHAYE
Senior Advisor, Sales
Regional Manager
Mobile: +33/(0)6-8811-1065
eMail: [email protected]
42
THANK YOU!
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