Transcript Creative Industry Pioneers in international business

Creative Industry
Pioneers in international business
Porcelyne
From Delft’sFles
blue faience…
Pioneers in international business
Spyker
to an unlimited creative industry
Pioneers in international business
Spyker
Pioneers in international business
Performance: DJ Tiesto
Pioneers in international business
Sexy Relaxy – Richard Hutten
Pioneers in international business
Richard Hutten
Pioneers in international business
New mailbox
Pioneers in international business
Flexa 1-2 paint
Pioneers in international business
Bugaboo frog
Pioneers in international business
G-star
Pioneers in international business
Dick Bruna – Miffy/Nijntje
Pioneers in international business
Fashion: Viktor & Rolf
Pioneers in international business
Bureau Mijksenaar - Schiphol Airport
Pioneers in international business
Bureau Mijksenaar
Pioneers in international business
Studio
logo Dumbar: logo Beijing Olympic Games
Pioneers in international business
Anton Corbijn
Pioneers in international business
Pioneers in international business
Pioneers in Inte rna tional Busines s
Creative industries – definition
• Arts
• Media and entertainment
• Creative business services
Pioneers in international business
Creative industries - characteristics
• Fast-growing part of the Dutch economy
• More than 85% of firms are SMEs
• 3.2% of total number of jobs
• Employment growth to 34%
• Fast-growing exports
• Architecture, advertising, film and media
– Turnover approx. 1.5% of GDP
– Exports approx. 0.14% of total Dutch exports
• Internationally renowned architecture, design, advertising, film and
recorded media
Pioneers in international business
Creative industries – internationally renowned
• Design: modern, innovative, experimental, sense of humor
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WAACS’ Senseo coffee-maker
Bugaboo stroller from Sex and the City
Fashion design by Victor&Rolf
Daring lingerie by Marlies Dekkers
Emotive Micro Range by Philips Design
Wayfinding systems at airports by Bureau Mijksenaar
Dick Bruna’s postage stamps for the Japanese post office
Pioneers in international business
Creative industries – internationally renowned
• Architecture: fifth in international BauNetz rankings after Germany,
USA, UK and Switzerland
– Rem Koolhaas’ Office for Metropolitan Architecture: CCTV Beijing
– MVRDV
– Erik van Egeraat
• Advertising: third place 2004 Lions d’Or after USA and UK
– 180 Amsterdam: campaigns for Adidas, Amnesty International, UEFA
Pioneers in international business
Creative industries – internationally renowned
• Media: several international awards
– Endemol
– Eyeworks’ Test the Nation and The National IQ Test
• Performance: Dutch performances among world’s best
– Concertgebouw Orchestra performs all over the world
– DJ Tiësto: major performance at 2004 Olympic Games
– Violinist André Rieu and his Johann Strauss Orchestra
travel the world
– Nederlands Dans Theater: moving all over the world
Pioneers in international business
Creative class
industries
– Richard
- characteristics
Florida
• Netherlands eighth place in Richard Florida’s Global Creativity Index
after Sweden, Japan, Finland, USA, Switzerland, Denmark and Iceland
• Creative class: covers not only writers, designers, musicians,
composers, etc., but also mathematicians, engineers, physicians,
social scientists, teachers and even managers and financial and
commercial experts.
• Creative class in the Netherlands: 29 – 47%
Pioneers
Pioneers
in international
in international
business
business
Pioneers in international business
Pioneers
in international
business
Pioneers
in Inte rna
tional Busines s