Transcript Mon Mannequin Virtuel Personnalisation et I-Commerce : le commerce de l’individu

Mon Mannequin Virtuel
Personnalisation et I-Commerce :
le commerce de l’individu
Personalisation et I-commerce
 Personnalisation et identité virtuelle
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Intégration complète des outils de
personnalisation: Amazon.com
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Intégration à un site de fabricant :
NikeGoddess
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Personnalisation et publicité : Glamour
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Personnalisation et cosmétiques : L’Oréal
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Personnalisation et Lands End
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Slide: 2
My Virtual Model Experience
My Virtual Model offers :
1.
My Virtual Model Dressing Room
 Personalization, visualization, garment try-ons, mix &
match
2.
My Virtual Model Fit
 Size/Fit recommendations to decrease uncertainty
and product returns
3.
My Virtual Model Imail
 Interactive Communication Tool with personalization
and visualization for rapid conversion
4.
My Virtual Model Network & Data
 Shopping behavior data from a network of 3.5 million
users
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Slide: 3
My Virtual Model experience
My Virtual Model Dressing Room
• Visualization and product sampling with garment try-on
(average of over 20 garments try-on per session).
• Mix & match of different brands
• Personalization through Model creation and collection
of shopping behavior data
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Slide: 4
My Virtual Model experience
My Virtual Model Fit :
• Size/Fit recommendation tool to reduce
uncertainty about shopping for apparel on-line,
and to increase customer satisfaction
• Reduces product returns (over half of product
returns are attributed to incorrect size/fit)
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Slide: 5
My Virtual Model experience
My Virtual Model Imail
• Communication Tool providing product visualization
and try-on within a customer’s email
• Targeted marketing with customized product offers
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Slide: 6
My Virtual Model experience
My Virtual Model Network and Data
• Data on customers (model characteristics, height, weight,
measurements)
• Shopping behavior information (style, color, try-on
frequency, garment type/characteristics)
• Multi-dimensional, multi-layer product categorization
(coded as part of the 3D rendering process)
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Slide: 7
Benefits analysis
Needs, Benefits ,Solutions
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Product sampling, Visualization with mix & match
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Increases conversion rate (+34% with Lands’ End)
Increases Average Order Value, with enhanced shopping
experience (+66% with Lane Bryant, +11% with Lands End)
Solution : My Virtual Model Dressing Room
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Size/Fit problems
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relating to variations between retailers and garments
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direct impact on net revenues with reduction in total return costs
(handling, restocking, seasonal perishability, markdowns)
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increase in customer loyalty and satisfaction, decrease in
uncertainty about shopping, decreased fear of returns, increase in
likelihood to buy
Solution : My Virtual Model Fit
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Slide: 8
Benefits analysis
Needs, Benefits ,Solutions
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Customer communication tool with targeted message
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Accelerates Amazon customer conversion to Apparel purchases
Accelerates the Customer Profile creation with shopping behavior
information
Increases Customer Retention
Solution : My Virtual Model Imail
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Product recommendations based on consumer preferences
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Increases customer satisfaction and buying through more
appropriate recommendations based on try-ons (style, color,
characteristics)
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Provides multidimensional shopping behavior data for targeted
style advice
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Enables rich data analysis of customer profiles
Solution : My Virtual Model Network and Data
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Slide: 9
My Virtual Model Network & Data
Inputs for Amazon’s recommendation engine
MVM
Amazon
MVM
Data
MVM
Data
User
Profile
Garment
Data
Usage
Logs
Amazon
Data
Search and
Recommendation
Engine (Amazon)
Selection of
Products to
View
Visualization
and Fit Engine
(Amazon)
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Slide: 10