Transcript Pokok Bahasan: The Tour Operators’ Products Materi: The Short-Haul Product

Matakuliah
: G1184 Travel Management
Tahun
: 2005
Pertemuan ke-: 14-15
Chapter 5
(Power Point 14.1)
Pokok Bahasan: The Tour
Operators’ Products
Materi:
 The Short-Haul Product
 The Long-Haul Product
 Types of Holiday Product
Learning Outcomes Chapter 5
(Power Point 14.2)
Pada akhir pertemuan ke-15, diharapkan mahasiswa akan
mampu :
• menunjukkan tentang produk-produk yang termasuk
dalam short-haul (TIK 27)
• memilih produk apa saja yang termasuk long-haul
(TIK 28)
• menguraikan ciri-ciri berbagai jenis holiday product
(TIK 29)
(Power Point 14.3)
Short-haul and Long-haul Destinations
short-haul: < 5 hours’ flying time
long-haul: ≥ 5 hours’ flying time
(Power Point 14.4)
Short-haul overseas holidays may be in the forms of:
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flights with hotels
flights with self-catering accommodation
single center (based in 1 resort / town)
multi-center (moving round >1 town / resort)
coach trips with hotels
coach trips with self-catering accommodation
coach tours
luxury rail trips
self-drive packages, inclusive of ferry crossing & accommodation
fly-drive packages
fly-cruise packages
minibreaks / long weekends, often in cities
campsite holidays
(Power Point 14.5)
Long-haul holidays are:
• usually promoted in slimmer, glossier
brochures, and the program will usually
cover an entire calendar year rather than
being split between summer and winter
like short-haul program
• more likely to make use of scheduled
flights than short-haul ones
(Power Point 14.6)
Long-haul vs. Short-haul Customers
• Long-haul: more interested in experiencing
the culture and/or wildlife of
exotic destinations
• Short-haul: more interested in sun, sand
and nightlife
(Power Point 14.7)
Self-drive packages have
gained popularity since they
offer greater flexibility over
where to go and allow for
taking almost limitless luggage
(Power Point 14.8)
Coach tours:
• are mainly for people with an interest in
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cultural sightseeing
are preferred by older clients,
mainly in the 45 to 65 of ages
usually offer a range of local pick-up points
use smart and modern coaches
provide frequent stops for people to stretch legs
and to smoke
(Power Point 15.1)
Campsite holidays:
• are popular for families with cars
• are only available on holidays using charter
flights
• are usually offerred 20% off for a group of eight
over Christmas, to 5 free places for a group of
36 travelling in the 1st half of December
(Power Point 15.2)
Fly-drive holidays:
• tend to use scheduled flights
• enable clients to pick up a hired car at their
destination, often from the airport
• cover the hire of the smallest and cheapest car
with 3rd party insurance, local taxes and an
unlimited mileage
• sometimes include hotel vouchers
(Power Point 15.3)
Seat-only holidays:
• are price sensitive, with clients often prepared
to accept inconveniently-timed departures in
return for a little off the price
• are likely influenced by external factors like
favorable exchange rates and dismal weather
at home
• use up surplus seats on charter aircraft
(Power Point 15.4)
Adventure and Overland holidays:
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are aimed at those who want to travel long distances
tend to feature long-stay trips (up to 6 months)
involve travelling in large trucks and often mean camping
offer the adventure in the nature of the countries visited
include opportunities for climbing and trekking
are expeditionary in nature, and cannot be classified as
tours/holidays in the normally accepted sense
• allow alternatives and a substantial degree of flexibility
(Power Point 15.5)
Safaris:
• take clients to watch wildlife from a safari vehicle (vans,
trucks, or even camels)
• take small groups of people on foot into the rainforests,
or to watch silverback gorillas in the wild, or to view wild
chimpanzees
• can be combined with other types of holiday
• focus on the game parks
• uses fairly flexible itineraries
• sometimes offer luxurious accommodation and food
(Power Point 15.6)
All-inclusive holidays:
• cover all meals, drinks, entertainment, sports,
and tips
• make tourists possible to spend entire stay in
the hotel complex without ever venturing
outsite
• are perfect for those who are wary of getting to
grips with a different culture
• emphasize on sports and excellent food
(Power Point 15.7)
Cruises:
• are perceived as expensive holidays
• are a form of all-inclusive holiday, with the cost of food,
accommodation, entertainment, and port taxes
• adds the cost of alcoholic drinks, shore excursions, and tips
• take clients to travel from port to port in the ship (like a
floating hotel) which is usually very luxurious
• also allow passengers fly to the port and then join the ship
• attract older clients, many of them are over 55
• provide high staff-passenger ratios
(Power Point 15.8)
Wedding and Honeymoons:
• are usually to destinations which can be reached on
Sunday flights
• are provided with flowers and wine placed in the
couple’s hotel room
• enable couples to get married abroad
• are popularly held at Barbados, Antigua, Jamaica, St.
Lucia, Grenada, Bahamas, Florida, Kenya, the
Seychelles, Mauritius, Bali, Penang, and Phuket
• provide information about the legal requirements in the
specific country
(Power Point 15.9)
‘Single’ holidays:
• consist of genuinely solo travellers or singles who count
the opportunity to meet members of the opposite sex
• are highly cost sensitive
• are particularly concerned with ‘image’ and ‘in places’
• are preferred for partying than cultural sightseeing
• are especially responsive to word of mouth
recommendations
• are concentrated on few resorts with good discos and
nightlife
(Power Point 15.10)
Senior Citizen holidays:
• are aimed at senior citizens of over-55s, over60s or even over-65s
• are usually the long-stay holiday (up to 3
months)
• enable people to stay away all winter
• often mix sun and sand resorts
• provide plenty of chance to walk and sightsee
(Power Point 15.11)
Sports holidays
1. Golf
Popular destination countries: France, Ireland, Portugal,
Spain, USA, Thailand, Madeira, Kenya, Tunisia, China,
South Africa
2. Diving
Popular destination countries: Egypt, Kenya, Comores,
Mauritius, Maldives, Thailand, Malaysia, Australia, Mexico,
Cayman Islands
3. Trekking and Mountaineering
Popular destination countries: Uganda, Zaire, Nepal, Thailand,
Kenya, Africa, Malaysia, Latin America, Southern India
(Power Point 15.12)
Stopover packages:
• are usually short, perhaps lasting 3 or 4 nights
• are usually include transfers to and from the
airport, hotel accommodation and perhaps a
sightseeing trip
• focus on stopover destinations at Singapore,
Hong Kong, New Zealand, Thailand, USA,
Hawaii, Fiji, Malaysia, and Caribbean
(Power Point 15.13)
‘Tailor-made’ packages:
• are made to suit individual clients’ requirements
• are helpful when the client wants a complex
mulit-center holiday
• are uneconomically time-consuming
• are not always expensive as helped by
transparent links with airline reservation
systems
(Power Point 15.14)
TM 12
• Each group decide 1 product area
as instructed in assignment #2 page 84,
then discuss the strengths & weaknesses !
• Present each group’s report !