Decryption keys, security data
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Transcript Decryption keys, security data
2014 INTERNATIONAL LAW
ENFORCEMENT IP CRIME
CONFERENCE
23-25 SEPTEMBER 2014
LEN HYNDS
CSO
MODERN TIMES GROUP
1
ADVERTISING AND THE PIRACY
ECOSYSTEM
KEY THEMES
The landscape
1. TV AND MEDIA – THE DIRECTION OF TRAVEL
2. PIRACY IMPACTING THE INDUSTRY
The threat
3. ADVERTISING
4. CYBER CRIMINALS USE OF THE COMMERCIAL
MODELS
The impact
2
STRATEGIC SHIFT IN
BROADCASTING
Growth
Traditional
broadcasting
Multi-media
entertainment
• Digital platforms
• Content
• Geo-expansion
3
STRATEGIC SHIFT IN
BROADCASTING
Pay TV
Subscription
Premium
Delivery models
Satellite and
Cable
Content offerings
IPTV
linear
Advertising
Hybrid
VOD
(SVOD and
AVOD)
Premium
live
streaming
Catch up
TV
4
CONTENT DELIVERY SATELLITE
Smart
card
•
Dedicated Pay TV receiver (STB)
•
Smartcard (specific for Pay TV Broadcaster +
additional security data (decryption keys) in
broadcast signal
•
Users authorised by their subscription are
provided with their individual smartcard
5
CONTENT DELIVERY - IPTV
TV
Live TV
(Multicast)
Stored VOD
(Unicast)
Catch Up TV
Interactive
PC
Content protected by encryption
Decryption keys, security data
Tablet
Smartphone
Games
console
6
CONTENT DIVERSION
Multiple victims
Broadcast
channels
(collated)
Content infringement
Third party
operators
IP Owner
Studios and
Programme
producers
Third party
licensee
Diversion methodology
Card sharing
Streaming
7
ILLICIT CARD SHARING
Shared
channel
Shared
channel
Shared
channel
Smart
card
8
ILLICIT STREAMING
Channels
STBs
Encoding Server
Streaming
and ‘Pay’
Server
End User
Smart
card
Smart
card
Smart
card
One device per channel stream
One download server with pay service
One server for upload
Each element in a different country
9
CONTENT DIVERSION – AND
THE CRIMINAL MOTIVATION
REWARD
Illicit revenue
• Subscription
• Advertising
• Blended with other
crime
• Spin off – id theft and
fraud
RISK
Low detection
• Anonymity possible
• Fragmented recourse
• Jurisdictional challenges
• Perception and awareness
10
ADVERTISING AND THE PIRACY
ECOSYSTEM
Three distinct ways in which
advertising is used by pirates:
As part of professional
marketing campaign
Revenue generation as part
of ad-supported media
service
As a pre-cursor to fraud or
identity theft
11
ADVERTISING AND THE PIRACY
ECOSYSTEM
Advertising of card sharing
and streaming impacts by:
Normalises piracy
Increasing the market size
for the criminals
Increasing profit to
organised crime
Supporting the crossboundary nature of
organised crime
12
ADVERTISING AND THE PIRACY
ECOSYSTEM
• Organised
•
•
•
Technically savvy
Protective security
Exploiting jurisdictional issues
• Commercial
•
•
Subscription based
Flexible payment options
• Professional
•
•
Marketing in Open and DarkNet
Anonymised payment
• Syndicated business model
•
Multiple illicit activities
13
ADVERTISING AND THE PIRACY
ECOSYSTEM
• Organised
•
•
•
Technically savvy
Protective security
Exploiting jurisdictional issues
• Commercial
•
•
Subscription based
Flexible payment options
• Professional
•
•
Marketing in Open and DarkNet
Anonymised payment
• Syndicated business model
•
Multiple illicit activities
14
ADVERTISING AND THE PIRACY
ECOSYSTEM
Ad-supported VOD and other
media services impacts by:
Offering low risk pay-perclick revenue generation for
organised crime
Enhances money laundering
opportunities
Can lend an air of propriety
to criminal sites
Damage brand for unwitting
advertisers
15
ADVERTISING AND THE PIRACY
ECOSYSTEM
The future of advertising - How
will the pirates integrate the
opportunities and challenges:
Real-time bidding and Ad
placement
Segmented channels and
offerings
Audience profiling
Interactive IPTV
16
THANK YOU
LEN HYNDS
CSO
MODERN TIMES GROUP
[email protected]
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