Transcript Samsung Hospitality TV

With the success of its electronics business, Samsung could have been
recognized globally as an industry leader
Most
Products
Ranked
in the
Markets
R&D
Investment
and Patent
Holder
Employees Operate in
Locations
2013
Revenue
bn
Global
Brand
SEC strives to lead the global market with cutting-edge technologies and
exceptional products
※Source: Samsung Sustainability Report 2013
Then,
Why Should Hotels Buy H-TV
though it’s 10~17% more expensive than C-TV?
H-TV has various useful features designed for hotels
Hotel Logo Display & Welcome Message
O
X
270˚ Swivel
O
X
Anti-theft Battery Cover & Mount Kit
O
X
Non-Flammable
O
X
Security Mode
O
X
Healthcare
O
X
Multi-code Remote Control
O
X
Variable Speaker-Out
O
X
Headphone-ID
O
X
Remote Jack Pack Compatibility
O
X
Software Clock & Clock Back-Up
O
X
Except Brazil/Argentina HC450
HC890V
HC890
HC770
HC690
HC670
HC470
HC460
TV contents can be easily created and managed
Hospitality TV
■ Logo Display
■ Welcome Message
Consumer TV
― Video Clip
Only Broadcasting
― Hotel Logo
― Only texts can be shown
HC890V
HC890
HC770
HC690
HC670
HC470
HC460
Stand swivel function provides perfect viewing experience
Hospitality TV
20˚/60˚/90˚ Swivel Support
Consumer TV
MAX 20˚
Except Brazil/Argentina/Europe HC673
Anti-theft functions keep hotel’s assets safe
Hospitality TV
■ Remote Controller
with Security Screw
■ Mount Kit
Holes for screws locking stand and
table
― Can be loosened only with special screw drivers
※ Provided with Swivel Stand
(N/A: all models / Other regions: 40”↑)
HC890V
HC890
HC770
HC690
HC670
HC470
HC460
HC890V
HC890
HC770
HC690
HC670
HC470
HC460
H-TV is safe from being on fire
(※C-TVs sold in Europe and North America are non-flammable )
Hospitality TV
SAFE
Consumer TV
NON
FLAMMABLE
FLAMMABLE
More and more hotels are purchasing H-TV instead of C-TV
《 % of C-TV and H-TV Sold to Hotels (WW) 》
100%
80%
60%
40%
20%
0%
2012
2013
H-TV
※ Source: IHS Q1 2014
C-TV
2014 (Exp.)
Samsung is No.1 in display markets (C-TV, LFD, and H-TV)
st
1
C-TV
st
LFD1
st
1
H-TV
for 8 consecutive years
(MS 33% in 2014 1Q)
for 5 consecutive years
(MS 29% in 2014 1Q)
for 5 consecutive years
(MS 34% in 2014 1Q)
(Source: Gfk)
(Source: Display Search)
(Source: IHS)
Samsung is leading the growth of the H-TV market
Samsung
Market
633
1,711
1,779
’12
‘13
540
‘12
‘13
※ Source: IHS Q2 2014
15 / 52
Samsung has been always No.1 in the H-TV market
《 Hospitality TV World Wide Market M/S 》
27.3%
23.4%
9.7%
※Source: IHS Q2 2014
24.8%
8.0%
7.4%
Samsung H-TV has three main strengths: reliability, familiarity, and design
Samsung TVs must pass 164 QA tests and 52 safety tests
The Most Robust TV
《 EMI Test》
Global Standard
40dB
37dB
From -30℃ to 60℃
Apply EMI test standard
stricter than the global one
(FCC and CISPRO standard)
4 steps of 25~100cm drop tests
※ EMI: Electronic Magnetic Interference. It is an unwanted signal affecting circuits and preventing them from working in the way that was intended.
In general methods are sought to reduce the level of the interference.
Guests are prone to feel more satisfied seeing a Samsung H-TV in their
hotel room
Most Well-known TV Brand
《 C-TV M/S WW 》
31%
31%
《 Guests Expectations for the TV in the Hotel 》
33%
75%
60%
Samsung
LG
19%
19%
16%
2012
2013
2014 Q1
Global M/S 33%
(2014 Q1)
TV of the same technology
as they have at home
TV of the Better technology
than they have at home
Roughly two out of three guests expect
the same or better technology of TV
than they have at home
※ Source: IPSOS survey
Samsung H-TV itself is an excellent ornament
Luxurious Design for Hotels
Home Menu is a free information page for Standalone H-TVs without
hospitality solutions, which is provided only by Samsung
NO OTHER BRANDS provide specialized info page for standalone H-TVs
1 Welcome Message
2 Hotel Info
3 Date & Time Info
5 Function Icons
4 Live Channel on PIG Screen
Samsung has the Only Curved Smart H-TV which provides the best viewing
experience to hotel guests
NO OTHER BRANDS have Curved Smart H-TV for Luxury Hotels
Full-HD
Perceived screen is larger than the actual screen
Viewing distance is the same across the whole screen
Distance : A=B=C
What does H-TV market
really want?
Hotels want to have their own unique UI, which Live Channel system
cannot provides
Simple solutions such as Samsung SINC and REACH are perfect ways to
meet hotels’ needs
Set-Top-Box
Solution
★★★★★
Partner Solution (IPTV)
(H.Browser)
Set-Top-Box
Solution
★★★★
Set-Top-Box
Solution
SINC (IPTV)
★★★
REACH (Coax)
★★
Live Channel
Live Channel
★
Live Channel
※ Set-Top- Box Solution: Hotel Information Service, Pay-Per-View
Hotel Home Menu
Samsung has four H-TV solutions that meets various needs of hotels
IP network
Except Brazil/Argentina HC450
HC890V
HC890
HC770
HC690
HC670
HC470
HC460
Home Menu is a specialized function provided only by H-TV (No network required)
Except China/HK
HC890V
HC890
HC770
HC690
HC670
HC470
HC460
Samsung LYNK provides highly efficient and affordable CAS/DRM solution
• Low-Cost DRM solution
• Enhanced Contents Protection Technology
– Fast-recover CAS Problems
– On-line Key Renewal TV/STB
• A New Solution to Replace H/W-based
• Eco-system Expansion
– Head-end Providers
– System Integrators
Pro:Idiom
Edge LED
Slim Direct LED
Direct LED
2013
2014

Premium
Design
Features
28 32 40 46 55 65 75
―
―
28 32 40 46 55 65 75
Luxury (34mm)
28 32 40 48 55 65 75
Slim (49mm)
SINC 3.0, Clock Accessory
22 28 32 40 48 55 65 75
Slim (49mm)
REACH 3.0, Clock Accessory
TBD
HC900
Luxury
Display Size
Apr
HB890
HC890
HB690
HC690
HB670
HC670
SINC 3.0
Apr
Apr
Advanced
Standard
HA590
Continue
28 32 40 46 55 65 75
Normal (93mm)
SINC 2.0
HA570
HA470
Continue
22 28 32 39 40 46 55 75
Normal (93mm)
REACH 3.0,
HB460 + HP + HP-ID + RJ12
HB460
Continue
22 28 32 39 40 46 55 75
Normal (93mm)
Value Maximized

TBD
HC350
28 32 40 48 55 65 75
MGM Grand Hotel, USA
Grand Hyatt Santiago, Chile
Hilton Surfers Paradise, Australia
(LN40D560, 20,000units)
(UN40B6000)
(UN40B6000)
The Blackstone Group, USA
InterContinental Caracas, Venezuela
(LN32C450, 50,000units)
(LN32D467)
MGM Grand Hotel, USA
Grand Hyatt Santiago, Chile
Somerset Saigon(ASCOTT), Vietnam
(LN40D560, 20,000units)
(UN40B6000)
(LA37D560)
Park Hyatt Milano, Italy
Capital Plaza(ACCOR), UAE
(UE40D5500)
(LED 40”,46”,55”)
Disclaimer: This presentation contains preliminary information that may be changed substantially prior to final commercial release of the software described herein.
The information contained in this presentation represents the current view of Samsung Electronics on the issues discussed as of the date of the presentation. Because Samsung Electronics must respond to c
hanging
market conditions, it should not be interpreted to be a commitment on the part of Samsung Electronics, and Samsung Electronics cannot guarantee the accuracy of any information presented after the date of t
he presentation.
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