Transcript Have a Go campaign WorldSkills UK – the cycle

WorldSkills UK cycle
1. WorldSkills UK competitions – the cycle
inc - Have a Go
2. Media partners & competition organiser
3. Key dates
4. Resources Hub & materials available
5. Squad UK and WorldSkills Leipzig 2013
6. Useful links and contact details
The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Servi ce
WorldSkills UK competitions
WorldSkills UK features national and international skills
competitions for young people and adults, driving up levels of
expertise in further education, skills and Apprenticeships.
These competitions reward real talent among the nations apprentices and further
education students.
WorldSkills UK competitions are managed by NAS in partnership with industry leaders
– across major employers and brand leaders i.e Loreal to colleges and sector skills
councils.
There are over 55 skills competitions in 5 sectors: Built Environment | Engineering |
Cultural & Creative Arts | IT & Business Administration | Social & Professional Services
The national competitions team manages these relationships and partly funds the
majority of competitions – even though they are now mainly run by the organising
partners.
All competitions fall within our Quality Assurance framework and must meet these
requirements to qualify.
The Skills Show was the first of it’s kind - holding the majority of WorldSkills UK
national finals under one roof.
WorldSkills UK – the cycle
Competing – from grass roots to the international stage
Pre-competition activity
Colleges, training providers and Employers are encouraged to hold internal precompetition activity to find the best in their organisation that they will eventually
put forward for a competition.
For schools – we courage schools with learners at Key stage 4 (14-16) to embed
vocational skills into their curriculum planning and delivery.
There is a pre-competition toolkit & schools toolkit to support this activity.
Regional & National competitions – Levels 2, 3 & 4
Competitors are typically entered to compete by their training provider, tutor /
employer – although because there is a limit to the number of competitors per
organisation, we are seeing an increase in competitors entering themselves.
Once entered, they take part in regional heats held in public and private venues
across the country – outstanding competitors are invited to compete at the
national final. The majority of finals are now held at The Skills Show.
WorldSkills UK – the cycle
Competing – from grass roots to the international stage
The Skills Show 2013 – November, NEC Birmingham
The majority of national finals will again be held at the NEC as part of The
Skills Show.
In 2012, during the three days of The Skills Show, over 500 people took part
in 61 WorldSkills UK National Competitions in skills ranging from
Aeronautical Engineering through to Landscape Gardening.
The competitors secured a place in the final after competing in regional heats
throughout the UK earlier this year. The competitors battled it out to win
Gold, Silver and Bronze and ultimately be named the ‘best of the best’ in the
UK at their chosen skill. TV presenter Angelica Bell was on stage to hand out
the medals to the winners.
Outstanding national winners will be considered and then invited to compete
to be in with a chance of getting a place in Squad UK and then ultimately
Team UK for the International WorldSkills Competitions.
WorldSkills UK – the cycle
Competing – from grass roots to the international stage
Competitors put through to Squad and Team UK are then supported through a
training and development programme, preparing them to compete at Level 6
and beyond – the minimum required to be in with a medal chance at the
International WorldSkills competition.
Competitors are assigned their own training manager and they are overseen by
Performance Development Tutors – who are appointed and managed by the
NAS International Competitions Team.
Squad UK are now in place for the next WorldSkills Competition – taking place
in Leipzig, July 2013. The final members of Team UK will be announced
following a series of training and selection competitions in March 2013.
Outstanding National finalists from The Skills Show 2012 will be considered for
the next WorldSkills taking place in Sao Paulo, 2015.
EuroSkills – happens every 2 years, in between WorldSkills competitions. The UK
uses the competition as a pressure test for a number of Squad UK competitors –
examples of other pressure tests: Australian National Finals / RHS Garden
Shows.
Exceptional national gold medal winners and Team UK members
are invited to join the WorldSkills UK Alumni, joining an exclusive
group of former competitors.
WorldSkills UK – the cycle
Have a Go campaign
Local and regional Have a Go activities have become an established and
valuable element of WorldSkills UK, both at The Skills Show and as part of the
wider set of WorldSkills UK activities.
By Have a Go we mean a ‘bite-size’ taster of a new skill, trade or profession. It is
an exciting, engaging way of promoting and demonstrating skills used in the
workplace and the jobs needed in the future.
It is a great way to ignite a passion to learn, to raise the profile of WorldSkills
UK, and boost the reputation and awareness of your organisation whilst doing
so.
We are encouraging partners to badge their existing have a go activity as
part of the WorldSkills UK campaign as a simple way of showcasing their
support and involvement in competitions.
The toolkit gives examples of past successful have a gos alongside
Communications support.
To note: this is for un-funded Have a Go activity. In the lead up to The
Skills Show – providers were given the opportunity to bid for ESF towards
their Have a Go campaign. Details are in the toolkit.
Competition partners
Managed by the NAS, working with industry partners and the
Devolved Nations.
Media partners
Managed by the NAS, working with industry partners and the
Devolved Nations.
Supported by:
Working groups
WorldSkills UK Champions
Originally set up as 9 regional Champions – (england) and 3 Devolved
Administrations. Principals from key colleges who have been involved in competitions
for a number of years. Managed by Patrick Gormley, National competitions team.
This group has grown into the AoC Portfolio Group and is co-managed by Patrick and
David Smith.
WorldSkills Leads
An area representative from SFA and NAS have been tasked with the role of
promoting competitions in their area, relying on the Divisional and National
Marcomms teams to provide materials needed to sell the concept of competitions.
We work with Rachel Malic and Jill Goddard when sending information to the group
and attend their regular meetings to update them on Comms activity and work with
them on relevant opportunities – events / speaker opps.
WSUK Marcomms group
Including representatives from: SFA, NAS, The Skills Show, AoC.
WorldSkills UK 2012/13
Key dates
14 November 2012
WSUK National Competitions launched at The Skills Show.
15 November 2012 – 10 February 2013
Stakeholders invited to register interest on the WorldSkills UK website
A phased retention campaign will feed interested stakeholders with pre-competition
preparation information and WorldSkills UK and Apprenticeships news.
Monthly e-newsletter to over 10,000 opted in warm contacts across FE, private
training providers, employers, sponsors & general stakeholders.
11 February 2013
Competition registrations open – 6 week campaign launched
22 March 2013
Competition registrations close
The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Servi ce
Resources Hub
Worldskillsuk.org/resourceshub
Resources Hub – online and available to all
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Brand guidelines
Key messages
WorldSkills UK info leaflets:
education / employers / young people & parents
Toolkits: Schools / Pre-competition activity / Have a Go
Guides: ‘Inspiring Excellence’ embedding competitions into education and training
(key benefits)
Artwork – banner stands / promotional materials
Media guidance
PR templates
Social media guidance
Social media themes & links to all our channels
Photography and Video to use
New WorldSkills UK video please watch:
http://www.youtube.com/watch?v=YIKYpfmnS4E
The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Servi ce
3 main information pieces:
Detailing the competition journey, the process, ways to get involved,
how to promote involvement and support, the skills available and
our partners.
1.
2.
3.
Schools, Colleges & Training Providers
Employers
Young people & parents
The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Servi ce
Accessing resources
Partners can access all our materials through the website:
worldskillsuk.org/resourceshub
Hard copies:
The main 3 pieces, banner stands are kept in storage with CDL.
Please speak to Jasmine [email protected] for large
quantities.
Squad UK & WorldSkills Leipzig 2013
Squad UK microsite available with all info on competitors,
training managers and personal development tutors.
Squad UK resources hub:
http://worldskillsuk.apprenticeships.org.uk//squad-uk
Resources
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Searchable PDF with profiles of all competitors – search via skill / region
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Information pieces
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Branding / artwork / guidelines
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PR & Media guidance
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Social media guidance / links to our channels, photography & video content
Team UK selection for WorldSkills Leipzig 2013 – WC 4 March 2013 various
venues TBC
Team UK send off for WorldSkills Leipzig 2013 – 28 June venue TBC
WorldSkills Leipzig 2013 – 2-7 July 2013
Useful links
worldskillsuk.org
worldskillsuk.org/resourceshub
http://worldskillsuk.apprenticeships.org.uk/squad-team/home
Facebook: WorldSkills UK – Official
Twitter:
@worldskillsuk
Youtube: wsukofficial
Instagram: worldskillsuk
Flickr:
WorldSkills UK
k.apprenticeships.org.uk/squad-team/home
Useful contacts – Marcomms
Team
Head of Communications
[email protected]
PR, Media Guidance & Media Partners: [email protected]
[email protected]
Branding, Marketing & Resources Hub:
[email protected]
Case studies: [email protected]
[email protected]
Events: [email protected]
Alumni:
[email protected]
[email protected]
Website: [email protected]
Social media, photography & video:
[email protected]