Program - WaterCampus Business Challenge Monday March 2, 2015: NETWORKING AND BUSINESS MODELS Introduction

11:00 – 11:30 Arrival at Stenden University Hotel 11:30 – 12:00 12:00 – 12:15 Drive from Stenden University Hotel to WaterCampus Leeuwarden Welcome

Johannes Boonstra – Wetsus

12:15 – 13:00 13:00 – 14:30 Buffet lunch

Acquaintance with other candidates

Tour at lab facilities of Wetsus and Water Application Centre (WAC)

Bob van Bijnen – Water Applicatie Centrum

14:30 – 15:00 Drive from WaterCampus Leeuwarden to Stenden University Hotel

Business model generation

15:00 – 15:15 15:15 – 15:45 15:45 – 16:15 16:15 – 16:30 16:30 – 18:00 Introduction and overlook of the program

Ronald Wielinga - Wetsus

Introducing pitches participants Business Model Canvas – the essentials to create a good business plan

Erik Matien – EnableMi B.V.

Break Afternoon workshop – work-out of the business model canvas 19:00 – 21:00

Supported by Erik Matien and Ronald Wielinga

Dinner at Stenden University Hotel

Hosts: Corina Carpentier and Osman Zafar (former participants)

February 2015

Tuesday March 3, 2015: VALUE PROPOSITION AND ACTIVITIES Value proposition

 What added value will your product deliver to the customers?  Who are you competitors and what makes your proposition unique?

09:00 – 09:15 09:15 – 10:00 Introduction and overlook Day 2

Theo Vrieswijk - Deloitte

Experienced entrepreneur: value creation

Lute Broens

10:00 – 10:30 IP – to protect or not to protect 10:30 – 10:45 10:45 – 12:15 12:15 – 13:00

Gerwald Verdijck – Arnold & Siedsma

Break Workshop about the value proposition

Supported by: Lute Broens, Theo Vrieswijk and Gerwald Verdijck

Buffet Lunch

Key activities

 What skills do you need for your product?  What are your key activities and which part will be delivered by partners or third companies? 13:00 – 13:45 13:45 – 14:15 Experienced entrepreneur: key activities

Maurice Tax – Bright Spark

The challenge of a good proposition

Diederik Jongema – Doefonds Fryslân

14:15 – 14:30 Break 14:30 – 15:00 15:00 – 17:30 19:00 – 21:00 Innovation assessment and how to build successful business

Stefan Urioc (BlueTech Research)

Workshop about the key activities

Supported by: Stefan Urioc, Diederik Jongema, Ronald Wielinga

Dinner at Stenden University Hotel

Hosts: Lennard Drogendijk (Inqubator Leeuwarden)

February 2015

Wednesday March 4, 2015: PRESENTATION WORKSHOP & FINANCE Presentation workshop

 How to sell your product in 10 minutes or less?

09:00 – 09:15 Introduction and overlook Day 3

Ronald Wielinga - Wetsus

09:15 – 10:15 10:15 – 10:30 Selling your product in 10 min or less

Martijn Repko

Break 10:30 – 11:45 11:45 – 12:30 12:30 – 13:15 Workshop preparing your pitch for the CEO’s

Supported by: Martijn Repko and Ronald Wielinga

Try out: pitches of the participants Buffet Lunch

Finance

 What are the most important milestones in the development of your company?  What type of finance will you need, when, how and from whom?  What are the revenue streams for you company? 13:15 – 14:00 13:45 – 14:30 14:30 – 14:45 14:30 – 17:30 Experienced entrepreneur: finance and revenue streams

Menno Holterman – Nijhuis Industries

It’s all about the money

Reinhard Hübner - SKION

Break

Supported by: Menno Holterman and Reinhard Hübner

CEO-diner – Johannes de Doperkerk , Agora 4, Leeuwarden

19:00 – 20:00 Introduction of the CEO’s and pitches of the participants for the CEO’s 20:00 – 22:30 CEO-diner

Gerard Adema (CEW) Micha van Akkeren (Wetterskip Fryslan) Frank Goossensen (Arcadis) Marten van der Schoot (Landustrie) Erwin Dirkse (DMT) Bob van Bijnen (WAC) Martien den Blanken (PWN) Peter Bulsing Johannes Boonstra (Wetsus) Stephan Bocken (Paques) Paul Buijs (Berson UV) Cees Buisman Menno Holterman (Nijhuis Industries) Karst Hoogsteen (WMD) Reinhard Hübner (SKION) Nityen Lal Gerard Schouten (Biotrack) Ton van Remmen (Van Remmen UV Techniek) Riksta Zwart (Waterbedrijf Groningen) Evert van de Werfhorst (Bucon) Maurice Tax (Bright Spark) Theo Vrieswijk (Deloitte) (Wetsus) Paul O’Callaghan (O2 Environmental) John Zegwaard (Grontmij) (ICOS Capital) Hein Molenkamp (Water Alliance) Esther Bosman (Royal HaskoningDHV) (Capilix) Jos van Winkelen (Wetsus)

February 2015

Thursday March 5, 2015: MARKETING AND SALES STRATEGIES, FINALIZING THE BUSINESS PLAN Marketing and sales strategies

 How will you position your product/service?  What makes your proposition unique?  What are the risks involved, and how to control these?

09:00 – 09:15 09:15 – 10:00 Introduction and overlook Day 4

Ronald Wielinga - Wetsus

Experience entrepreneur: from idea to practice

Gerard Schouten – Biotrack

10:00 – 10:45 10:45 – 11:00 11:00 – 11:45 11:45 – 13:00 13:00 – 13:45 Building your network

Hein Molenkamp – Water Alliance

Break Marketing and sales in a service company

Paul Roeleveld – Royal HaskoningDHV

Workshop about marketing and sales

Supported by: Gerard Schouten, Hein Molenkamp and Paul Roeleveld

Buffet lunch

Finalizing your business plan

13:45 – 17:30 Workshop: finalizing the business plan

Supported by: Jacob Duinstra and Ronald Wielinga

19:00 – 21:00 Dinner at Stenden University Hotel

Hosts: Hein Molenkamp (Water Alliance)

February 2015

Friday March 6, 2015: BUSINESS PLAN PRESENTATION AND AWARDS

10:00 – 10:15 10:15 – 12:00 Welcome

Cees Buisman – Wetsus

Presentation of the propositions to the jury

Arend Vos (president) Paul O’Callaghan – O2 Environmental / BlueTech Research Lute Broens – ICOS Capital Paul Lelieveld – Paques

12:00 – 13:00 13:00 – 14:30 14:30 – 15:00 15:00 – 16:00 Lunch Presentation of the propositions to the jury (continuation)

Arend Vos (president) Paul O’Callaghan – O2 Environmental / BlueTech Research Lute Broens – ICOS Capital Paul Lelieveld – Paques

Award for the best proposition Goodbye drinks February 2015