SMEs Division as an effective capacity building tool May 2008, Seoul Won-Kil YOON Counsellor, SMEs Division World Intellectual Property Organization (WIPO) © 2005-2007 The Most Advanced.
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SMEs Division
as an effective capacity building tool
May 2008, Seoul Won-Kil YOON Counsellor, SMEs Division World Intellectual Property Organization (WIPO)
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
IP PANORAMA Project Major Characteristics How to Use
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
1. What is IP PANORAMA Project
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Background and Purpose
May 2003, WIPO OECD Forum
IP Academy as a best practice of KIPO and KIPA
Nov 2004, Trilateral Agreement
Joint Development of E-learning Content (JDEC) •
JDEC Article 1. Purpose
to provide small and medium-sized enterprises (SMEs), especially of developing countries, and universities with an effective educational tool for sharing IP-related knowledge © 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Development of 10 Modules
Module 1: Importance of IP for SMEs
developed in 2004 as a pilot project
Based on “IP for Business” in SMEs Homepage
• Why is IP relevant to your SME?
• IP as a business asset • IP as an investment • The value of IP assets • Introduction of IP Audit © 2005-2007
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SMEs Division
Basic IP Modules in 2005
Module 2 : Trademarks and Industrial Designs
•
Main Story
:
Susan faces difficulty in marketing due to weak brand and poor design. With the help of Gibson and hard work, her company eventually succeeds in developing a new brand and a nice design to attract consumers.
Alex
Marketing
Gibson
IP Lawyer strategist
Susan
CEO
Nicole
Designer
Chris
Branding Expert •
Learning Points
- TM and ID to increase the Power of Marketing - Brand Building - How to Protect TM and ID - Trademarks Management © 2005-2007
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SMEs Division
Basic IP Modules in 2005
Module 5 Module 3 Module 4 Copyright & RRs Invention and Patent Trade Secrets
•
Learning Points
- Basics of trade secrets - TS management program - Violation of TS - TS audit •
Learning Points
- Basics of invention and
IP Promotion
- Patent application - Patent infringement - Patent management © 2005-2007 •
Learning Points
- Basics of copyright - Copyright and related rights - Ownership of copyright - Using works owned by others
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Advanced IP modules in 2006
Module 6 : Patent Information Module 7 : Technology Licensing in a Strategic Partnership Module 8 : IP in the Digital Economy Module 9 : IP and International Trade Module10 : IP Audit
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
2. Major Characteristics of IP PANORAMA
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Storyline based Case Study for IP education
• Each module tells an interesting story that may happen in real business life.
Module 2 MP3 player company suffering from a weak brand and a poor design Module 3 Folding type mobile phone company involved in patent disputes Module 4 Slide type mobile phone company establishing Trade secrets management system Module 5 MP3 player company launching a new product and executing a new marketing strategy © 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Characters in Module 4
Gibson
IP Lawyer
Calvin
CEO of Fox Telecom
Esther
IP team manager
Carly
CEO of Mobile Shot
Benito
Engineer of Fox Telecom
Samantha
Designer of Fox Telecom All 28 characters in IP PANORAMA © 2005-2007
June
Marketing strategist of Fox Telecom
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Learning Points and More References
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Quiz and Heart-to-Heart Talk
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Learning Flow
Introduction Today’s issue People in the story Inside the story The education contents The story with educational contents flows scene-by-scene ::: Learning Point ::: More references Reflection Simple Quiz Heart-to-Heart talk Self-reflection journal © 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division Introduction
Today’s issue -- Background of the story
Learning Map of Module 5
#1. A new MP3 player #2. Commissioned brochure [LEARNING POINT 1] Basics of copyright
main contents 1. Definition of copyright 2. Requirements for copyright protection more references 1. Copyright protection abroad 2. Copyright notice 3. Other legal means to protect original works People in the story -- Self-introduction of characters
Inside the story
Story scenes & LEARNING POINT -- Today’s story is playing
Reflection
Quiz --- simple quiz about copyright My reflection journal -- Reflection about today’s learning
#3. Website only for the SEONA MP3 player users [LEARNING POINT 2] Copyright and related rights
main contents 1. Scope of copyright protection (1) The works copyright protects (2) The things copyright does not protect (3) Economic rights & Moral rights 2. Basics of related rights (1) Definition of related rights (2) Rights that related rights provide 3. Period of protection
#4. Big hit #5. Wrong decision #6. Anna’s lawsuit #7. Urgent meeting [LEARNING POINT 3] Ownership of copyright
main contents 1. Meaning of ownership of copyright 2. In case of commissioned works 3. In case of works created by an employees 4. In case of works created by several authors
#8. Hard time for mediation #9. Employee training
more references 1. A work in public domain more references 1. Copyright infringement 2. How to get income from copyright 3. Role of CMOs Heart-to-Heart talk -- Alex’s talking about his experience
[LEARNING POINT 4] Using works owned by others
main contents 1. When do you need permission 2. When you don’t need permission 3. The process to get authorization 4. How to reduce the risk of infringement
#10. A new copyright issue
more references 1. How to find out whether a work is still protected 2. Using a work under a limitation or exception 3. Using works published on the Internet © 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
3. How to Use
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Target Audience
• Employees of enterprise, especially SMEs and SMEs support institutions • Students of engineering, MBA schools or law schools, and various educational institutions • General public and policy makers
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Free Access through Internet
• Publicly available from the website of SMEs division © 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
http://www.wipo.int/sme/en/multimedia/
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Distribution of IP PANORAMA CD
• To member states of WIPO • To the partner of SMEs division © 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Translation and Adaptation
• For wider use of IP PANORAMA, it is necessary to translate the content into various languages.
Translate only the script Translate the script and the written material Fully translate all the content including narration • Each company, educational institute or country may adapt IP Panorama for its purpose.
IP Panorama for your company IP for business course using IP Panorama © 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
IP for Business Course
• We strongly encourage to establish an IP for Business Course in every IP educational institution using IP PANORAMA.
On-line, Off-line or Blended Learning Using IP PANORAMA as main material, sub material or reference • KIPA set up IP for Business Course with two universities in Korea.
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!
Week 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 16th on/off-line Off-line On-line (module1,2,3) Off-line Off-line On-line (module4,5) Off-line
SMEs Division
theme IP for business in knowledge-driven society contents - Introduction of intellectual property (IP) for business - Importance of IP management - Invention and patent (A story about Fox Telecom's folder mobile phone) - Trademarks and Industrial Designs (A story of Seona and its MP3 pleayer) Development of technology and patent - The basic of patents (International and domestic views) - What is patent, how to protect patent and how to untilze patent for your business lecturer self-study Trademarks and industrial designs - The basics of trademarks and industrial designs (International and domestic views) - The role and importance of trademarks and industrial designs for creating and strengthening the brand of your business.
-Trade secrets (A story about the leak of trade secrets of Fox Telecom) - Copyright and related right (A story about Seona ’ s copyright infringement) Trade secrets and copyright - How to protect confidential information of company - The basic concepts of copyright and related rights Online multiple-choice test (in English) self-study Midterm On-line (module6) Off-line On-line (module7) Off-line on-line (module9) off-line on-line (module 8, 10) Final exam - Patent Information (A story about the development of new digital camera in Tolmnex) Patent Information - The concept, role and importance of patent information - Practice in patent information search (Keyword searching) - Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara) Strategic Technology Licensing - The concept, strategies and main considerations of licensing - The case study on technology licensing - IP and international trade (A story about Knoxx Electronics) Strategic IP management in the overseas market - The protection and management of IP in the export market - IP in international outsourcing - IP in the digital economy (A story about online market of Saomink) - IP audit (A story about IP audit of Knoxx Electronics) self-study self-study self-study self-study Team Project (Make presentation about IP management of overseas and domestic company) © 2005-2007
The Most Advanced e-Learning Content on IP for Business!
Manuscript (by WIPO) Translation into Korean Building up an instructional design strategy (by KIPA) Storyboard examination (by WIPO, KIPO) Characters, Basic designs (by KIPA) Translation into English Storyboard (by KIPA) Building up the detail instructional design strategy Scenario (by KIPA)
SMEs Division
Expert committee Translation into English Synopsis With Learning contents Analysis (by KIPA) Synopsis examination (by WIPO, KIPO) Restructured Manuscript (by KIPA) Contents development (by KIPA) Narration script & recording (by KIPA) Contents examination (by WIPO, KIPO) Evaluation committee Contents modification (by KIPA) End of Project © 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Further Development
Arbitration and Mediation of IP Disputes Enforcement of IPRs Valuation and Financing of IPRs Franchising and IPRs Merchandizing of IPRs, etc.
Basic Modules 1. Importance of IP for SMEs 2. Trademarks and Industrial Designs 3. Invention and Patent 4. Trade Secrets 5. Copyright and Related Rights Advanced Modules 6. Patent Information 7. Technology Licensing in a Strategic Partnership 8. IP in the Digital Economy 9. IP and International Trade 10. IP Audit © 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Suggested Cooperative Activities
• Translation and Adaptation IP for Business Series, IP PANORAMA Open Source Model / Various Business Model • Establishing Education Programs Seminars and Academic Programs for enterprises, students or policy makers • IP PANORAMA Business School for Women Inventors and Entrpreneurs © 2005-2007
The Most Advanced e-Learning Content on IP for Business!
SMEs Division WIPO SMEs Web-Site “www.wipo.int/sme” “IP for Business” Series in Publications “IP PANORAMA” in Multimedia “E-NEWSLETTER” Won-Kil YOON [email protected]
Tel)+41-22-338-8159 Fax)+41-22-338-8760
© 2005-2007
The Most Advanced e-Learning Content on IP for Business!