Transcript RePriv Ben Livshits RISE Microsoft Research users want a highly personalized web experience Personalization in the News.

RePriv
Ben Livshits
RISE
Microsoft Research
users want a
highly
personalized web
experience
Personalization in the News
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Personalization in the News
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Personalization in the News
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Personalization in the News
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service providers want
to target users better
users are concerned
about their privacy
and tracking
Privacy in the News
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Privacy in the News
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Privacy in the News
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Privacy in the News
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Privacy in the News
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Privacy
better mobile
browsing
Relevant news
RePriv
Ad targeting
Miners
Personalization
RePriv infers user
interest profile as
the user is
browsing
ODP categories are used
to represent user interests
RePriv proposes a
protocol for sharing
information with
sites to be used for
personalization
RePriv supports in
browser extensions or
miners to allow more
personalization
RePriv
Ben Livshits
RISE
Microsoft Research