Extension in the City Bonnie D. McGee, Ph.D. Professor and Assistant Director for Urban Programs Texas Cooperative Extension The Texas A&M University System.
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Extension in the City
Bonnie D. McGee, Ph.D.
Professor and Assistant Director for Urban Programs Texas Cooperative Extension The Texas A&M University System
Extension’s Mission “to enable people to improve their lives and communities through learning partnerships that put knowledge to work”
Extension in the 21 st Century Never in our history has there been a greater need for Extension than there is today and will be in the 21 st Century.
The greatest challenge that Extension will face in the 21 st Century will be our ability to change as the needs of our customers change.
“If Extension is to thrive, it must understand and adjust to this rapidly changing world.”
- Extension Vision for the 21 st Century
For Success:
Value Diversity Accept Change More Flexible Engaged at All Levels Expand Involvement of Community Leaders Accountability and Program Interpretation
The greatest risk we face is not to change while our customers continue to change.
Urban Benefits to Extension
Outreach to diverse/minority audience
Application of sound science to address urban problems
New educational methods
Agents develop new area of expertise
Visibility
Urban Population
Texas Population - 21,325,018 Almost 50% of population (7 Counties) 83% of population (25 Counties)
Urban Initiative
Texas Cooperative Extension
Urban Initiative
Organizational realization of need
Administrative commitment
Strategic plan
Structure changes
Organizational commitment for support
Urban Program Response
Issue based programs Collaboration/networking School enrichment programs Diversity of staff/clientele Master Volunteers
External funding Marketing/public relations
“If you want to continue to receive funds for Extension programs in rural areas, you must convince the urban legislators that Extension is a valid investment for tax dollars. What I’m telling you is that if you want to continue to have rural Extension programs, you must have good urban Extension programs.”
― Pete Laney
Speaker, Texas House of Representatives
Urban Extension Programs: Improve Access
Urban Extension Programs: Expand Educational Capacity
Urban Extension Programs: Provide Program Direction
Urban Extension Programs: Leverage Resources
Organizations lose their effectiveness when their memories become greater than their dreams.
Doug Andrews County Extension Director – Dallas County Texas Cooperative Extension The Texas A&M University System Bouche Mickey County Extension Director – Fort Bend County Texas Cooperative Extension The Texas A&M University System