Banker Best Practices aba.com 1-800-BANKERS ABA Staff Point of Contact Jeni Pastier Senior Manager, Financial Education 202-663-5453 [email protected] aba.com 1-800-BANKERS.
Download ReportTranscript Banker Best Practices aba.com 1-800-BANKERS ABA Staff Point of Contact Jeni Pastier Senior Manager, Financial Education 202-663-5453 [email protected] aba.com 1-800-BANKERS.
Banker Best Practices aba.com 1-800-BANKERS ABA Staff Point of Contact Jeni Pastier Senior Manager, Financial Education 202-663-5453 [email protected] aba.com 1-800-BANKERS Housekeeping • Mute phone line • Slides will advance automatically • Today’s presentation is being recorded – Presentation slides and recording will be posted online early next week aba.com 1-800-BANKERS Agenda Best Practices from Veteran Participants • Kurt Schindler, Banco Popular, Hato Rey, Puerto Rico • Jennell Huff, Bank of the Rockies, Clyde Park, Montana • Suzy Laird, Somerset Trust, Somerset, Pennsylvania Raising Awareness through PR and Social Media • Meghan French, ABA Public Relations Manager Registration Questions & Answers aba.com 1-800-BANKERS Kurt Schindler Director, Financial Education aba.com 1-800-BANKERS aba.com 1-800-BANKERS Jennell Huff Personal Banker & Maintenance Specialist aba.com 1-800-BANKERS Educator and Parent Outreach aba.com 1-800-BANKERS Student Activities aba.com 1-800-BANKERS Student Activities aba.com 1-800-BANKERS Comparison Graphs aba.com 1-800-BANKERS Analytics aba.com 1-800-BANKERS Suzy Laird Community Education & Graphic Arts Administrator aba.com 1-800-BANKERS aba.com 1-800-BANKERS aba.com 1-800-BANKERS aba.com 1-800-BANKERS aba.com 1-800-BANKERS Teaching Aids - Books and Videos aba.com 1-800-BANKERS Teaching Aids – Visual Aids aba.com 1-800-BANKERS Teaching Aids – Student Activities aba.com 1-800-BANKERS Teaching Aids – Student Worksheets aba.com 1-800-BANKERS Student and Teacher Gifts aba.com 1-800-BANKERS Student Newsletter aba.com 1-800-BANKERS How’d We Do? Teacher Survey aba.com 1-800-BANKERS Banker Presentation – Information Sheet aba.com 1-800-BANKERS Kids Super Saver Account aba.com 1-800-BANKERS aba.com 1-800-BANKERS ABA Staff Point of Contact Meghan French Manager, Public Relations 202-663-5468 [email protected] aba.com 1-800-BANKERS Raising Awareness and Generating Positive PR Five steps to a successful campaign 1. Gather photo release of the students 2. Media advisory: Send 1 week and 1 day before your event 3. Media pitch: Allow 2-3 days after you’ve sent the first media advisory to start pitching 4. Press release: Send the day before or the day of your event 5. 2015 TCTS Social Media Guide Twitter, Facebook, Instagram, LinkedIn aba.com 1-800-BANKERS All materials available at aba.com/teach Survey Question Have you used any social media platforms to promote your Teach Children to Save event in the past? A. No, I have not previously used social media to promote my Teach Children to Save event B. Yes, I have previously used social media to promote my Teach Children to Save event C. Not sure Do you have access to social media during work hours? A. No, I do not have access to social media during work hours B. Yes, I have access to social media during work hours C. Not sure aba.com 1-800-BANKERS Twitter Chat NEW! TCTS Banker-to-Banker Twitter Chat Wed., March 12 from 2:00 – 3:00 p.m. ET Learn more at www.aba.com/Engagement/Pages/TCTSTwitterChat.aspx • Create a nation-wide community around TCTS and generate early positive publicity for your events – Veterans: Your ideas and advice are greatly appreciated not only by bankers but by all of your Twitter followers. Help others be just as successful in reaching students – Newbie: Get ideas on how to structure your event, partnerships, engaging students, etc. You’ll leave the Twitter chat empowered to implement newly learned best practices aba.com 1-800-BANKERS Twitter Chat How do I know when and what to tweet during the chat? • Jump into the conversation whenever you want. • You might want to start by introducing yourself and if you’re a new or veteran TCTS participant. • Twitter chats move quickly – don’t let that discourage you. • Plan ahead by drafting a couple of questions or the best practices that you want to share. • Save these questions and best practices in a word document and have it ready when the chat starts so you can easily cut and paste from it. aba.com 1-800-BANKERS Survey Questions Does your bank have a Twitter account? A. No, my bank does not have a Twitter account B. Yes, my bank has a Twitter account C. Not sure Are you interested in tweeting with other bankers about Teach Children to Save during the Twitter chat? A. No, I am not interested in tweeting with bankers about Teach Children to Save B. Yes, I would like to tweet with bankers about Teach Children to Save C. Not sure aba.com 1-800-BANKERS ABA Shopping Cart Registration Aba.com/Teach aba.com 1-800-BANKERS ABA Shopping Cart Registration Free Non ABA Members OK User name is bank email aba.com 1-800-BANKERS Registration 101 Returning users information is already filled in. If your information has changed you can update it on this form. aba.com 1-800-BANKERS ABA Shopping Cart Registration Required Information # of Presentations # of Students # of Employees # of Branches aba.com 1-800-BANKERS ABA Shopping Cart Registration Required Information Enter City Select State from drop down CLICK ADD aba.com 1-800-BANKERS ABA Shopping Cart Registration Required Information City AND State Added Click Submit aba.com 1-800-BANKERS Successfully Registered aba.com 1-800-BANKERS Questions and Answers Visit aba.com/Teach for all Teach resources Submit questions using “WebEx Chat” feature Questions after the webinar email: [email protected] call: 202-663-5453 aba.com 1-800-BANKERS