Transcript Doing Business on the Internet 2014 – Part 1, 2 & 3 12th Annual Rogue Valley Business Resource Fair October 18, 2014 1.

Doing Business on the Internet
2014 – Part 1, 2 & 3
12th Annual Rogue Valley Business Resource Fair
October 18, 2014
1. Doing business on the internet 101
2. Web Site design and essential Internet marketing
Techniques - BEYOND THE BASICS
3. Internet Tools for Growing your Business
Jim Teece
[email protected]
1
Rogue Valley Business
Resource Fair
12th Annual
Free, Free Breakfast & Free Lunch
Volunteers
Resources
Connections
2
Two WORDS
What type of business are you?
Are you creating, growing, rebooting?
3
About this Session
12th year in a row
New and Improved
Three times the Fun in 2 hours
All slides on JimTeece.com
All Jim all the Time!
4
About Jim Teece
Married and Moved to Ashland, Oregon in 1992
I am a parallel entrepreneur
Project A, Scarab Media, Art Authority, Planeteria Hosting
Ashland Home Net and Ashland TV
Database Driven Websites, Mobile Apps
Global eCommerce Experts
TV show – Tech Talk
Jackson County Fair
Very involved in the community
5
6
Community Involvement
Ashland Chamber of Commerce, SOU Foundation, Jackson
County Fair, NWTA Board Member.
Past Boards & Committees Asante Foundation Board, Past
President Ashland Independent Film Festival Board , Ashland Fiber
Network, Past President of the Ashland Chamber of Commerce,
Past President of the Southern Oregon chapter of the Software
Association of Oregon and Board Member, Past President of the
SOTTC, Founder and Past Chair of the Ashland Economic
Sustainability Committee.
Fair, TV Show
Teaching DBOTI and Internet Marketing since 1998
7
Doing Business
Project A (1990)
Ashland Home Net (January 2008)
We-Envision.com (May 2008)
Scarab Media (Medford) (February 2009)
Planeteria Hosting (Santa Rosa, Ca) (June 2009)
8
9
Art Authority
10
5
my Passions
Education
Small Business
Health Care
Local Government
Community
11
About Project A
Founded in 1990
Creators/Inventors of Site-In-a-Box(tm) - Clients include
Ashland, Medford, Jackson County, City of San Diego,
Colorado Springs, Titusville, Southern Oregon School Districts,
eCommerce Solution Providers - Clients include Dr. Martens,
Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone
Digital Fabricators - Custom Database Developers - Clients
include Apple Computer, Taco Bell, CB Richard Ellis, Asante,
Lithia Motors, Fab Glass, Sinister Cinema
Community Partners - FreBa, TodayInAshland, BISP,
AshlandTV20
12
Doing Business
on the Internet
How many of us?
Bank Online
Pay Bills Online
Buy Supplies Online
Use email for regular and preferred business
communication
13
Doing Business
on the Internet
NOT Get Rich Quick
NOT Low Cost
NOT Easy
It’s Doing Business, Taking Care of Existing
Customers, Attracting New Customers, Making a
Profit, Developing a Sustainable Business Model
14
Is eCommerce Good for
Oregon?
Import Dollars from around the world
Provide Opportunity regardless of Location
Selling something made in Oregon means more jobs
in Oregon
“One of Southern Oregon’s best kept secrets is that ECommerce has become a major economic force and job
creator in the Rogue Valley,”
Senator Ron Wyden, Sept 7, 2010
15
eCommerce
Powells Books Store
Motorcycle USA
Gary West Meats
OregonCountryBeef
Fire Mountain Gems
Dr. Martens and Lithia Park Shoes
Ashland Independent Film Festival
16
RogueNexus.org
Southern Oregon (Jackson and
Josephine Counties)
eCommerce Business Directory
eCommerce Service Provider
Directory
17
Doing Business
Business Plan
Part Time, Full Time
Marketing
Sales
Manufacturing
Reselling
Coffee Shop
18
On the Internet
Evil-Doer’s Paradise
Virus
SPAM
Ad Ware
False Emails
Privacy
On top of all that... Email SUCKS!
Electricity and Internet
19
Business 2.0
Ethics
Customer Service
Roles and Responsibilities
ISP
You
Customer
Vendors
20
False Expectations
Cost of doing business on the internet is low
Privacy Policy? what privacy policy?
Less customer service is required, if at all
Email me don’t call me
Inventory?
I can run my business from the beach
I can make up for loss with more volume
Forget going public - I’m going to sell to Google!
21
QuickStart eCommerce
Affiliations
Association
eBay & PayPal
CafePress
ETSY
KickStarter
22
DIY - do it yourself
Business Plan
Software & Hardware
Graphics
Photos
Copy
Banking
Inventory
License, Fees and Taxes
23
Finding the right eCommerce
Solution
Easy to Maintain
no HTML
no Webmaster
no Software
Secure, Scalable, Simple
Interfaces with eBay
Lets you create your own affiliate program
25
Critical Partners
Lawyer, CPA, Bank
Product Vendors
Merchant Services
ISP
Software Company
Site Marketing Firm
Customer
26
Site Marketing
Global or Local?
Who is your Target Audience?
How do you create one-to-one marketing?
Tricks and Tips to bring people to your site
Hits versus Visits
Data Mining
27
Other Partners
Your Local Resources
SBDC, JobCouncil, PowerUpAcademy
Library
Newspaper
Community College
University
Online Resources
Google
Competition
Vendors
Services
28
Online Resources
Google.com (froogle?)
A9.com (Amazon)
eBay Stores
Bing
Paypal and Google Checkout
Youtube
Facebook
29
Doing Business on the Internet
eMail Marketing without SPAMing
Building a loyal Audience
Legal Issues
Domain Names
30
Top 10 Tips for Success
1. Get Help
2. Follow Best Ethics & Tech Practices
3. Practice proper “Netiquette”
4. Align your expectations with reality
5. Don’t stare at Google ratings all day
6. Don’t Sweat the Small Stuff
7. Save your Profits
8. Listen to your customers
9. Marketing, Marketing, Marketing
10. Improve operations, site, technology constantly
31
Bonus Success Tip
Know all critical
partners in your
business and have
contingency plans ready
for failure at any point in
the chain.
32
Can you sell anything on the
Web?
Shoes
Trees
Maps
Specialized Tools
Inventions
Books
Photos
33
Active8™ your Website
News Alerts
Subscription
Site Wide Search
Events
Links
Dynamic Site Map
Printer Friendly Pages
Email to a friend (share)
34
Social NetWORK
Facebook
LinkedIn
Twitter
Pinterest
SOCIAL ISN’T FREE
35
30
Community Operating System
One Citizen, One Web
Government
Education
Health Care
Small Business
Community
36
The future is yesterday…
Mobile
Global
Faster
Facebook
Twitter
SMS
37
About this Part
Website Design Techniques
Essential Internet Marketing Techniques
JimTeece.com
38
Design
Subjective
Standard
Stand Out if it matters
Fast
Small
Mobile
Define “Success”
39
Design with change in mind
Building a website is not publishing a document
It lives, breathes, breaks, reacts and is different for everyone
Browsers
Operating Systems
Monitor Sizes
Speed of Computer
Software installed
Don’t be held hostage by your webmaster
40
What's your favorite site?
Amazon
Google
MSN
Bing
Apple
Bank of America
Why?
41
Lets surf
Review our favorites
Discuss what we like about each site
Google “Web Site Design”
42
Marketing your website
Customer Engagement
Satisfaction
Loyalty
Advocacy
Customer Service
User Generated Content (on and off site)
SEM vs SEO
YouTube
43
Internet Technology
Customers expect to be directly connected with
Every transaction is confirmed via email
Self help
Anywhere, Anytime
Instant Gratification
44
OLD School Internet
Marketing
Search Engine Optimization
Search Engine Marketing
Pay for clicks
Banner ads
Reciprocal Links
Email
H1 tag
Page Title
Do NOT try to fool the search engine
Do NOT design for the computer… we are still humans
45
How many of you?
Facebook
Google Plus
Twitter
Pinterest
Youtube (post, watch)
SMS
Mobile Surf
Cell Phone Types
iPad
46
Google “Jim Teece”
JimTeece.com (my Blog)
Project A (my company)
Facebook, mySpace, Twitter (my social networks)
Scarab Media, Ashland Home Net & Ashland TV (my
other companies)
AIFF, SOU, ACOC, Asante (my community involvement)
SiB, TV20, TodayInAshland, eOneOne (my creations)
47
Metrics
How do you know if your successful?
How do you know what is working and what is not
working?
How can you test different campaigns?
48
Google Analytics
FREE
Stats
Segmentation
Motion Charts
Adwords integration
eCommerce integration
Benchmarking
Geo targeting
Site Search Analysis
49
Facebook
1.3 Billion Friends
Ever Changing
It’s a platform
Competing with Goggle, Twitter
Mobile?
Targeted Ads Work
17
50
Case Study
Jackson County Fair
Part 3
Internet Tools for Growing your Business
53
My Dad’s Toolbox
54
55
My Toolbox
56
Tools I Created
57
Google Apps
eMail – Priority InBox
Google Docs
Documents
Spreadsheets
Calendar
PDFs
IM
Contact Management
Mobile!
58
QuickBooks Online Edition QBOE
59
QuickBooks Online Edition QBOE
60
QuickBooks Online Edition QBOE
61
62
63
Facebook
Managing your profile, your friends, your messages and your ads
64
Other Tools
News
Blogs
Linked In
SalesForce.com
BaseCamp
VOIP
Podcasts
65
Final Thoughts
Any Business Owner, Any Size Business needs a toolkit
Carry and Use the tools everyday
Online versus Offline
Security
Integration
Task Management?
How do we do business online but with local companies? Be a Local Hero!
66
One More thing
Adopt a non-profit.
Use technology not to just reach more people
but to create a true 1 to 1 experience for them.
Disrupt
Innovate
67
BE.ALocalHero.com
68
Thank you!
Launch your business – GO!
Drop me a line to let me know how its going
Become my friend
[email protected]
JimTeece.com
Facebook.com/jimteece
Twitter.com/jimteece
69