Transcript LinkedIn Overview Using LinkedIn for Business PAYMENT SOLUTIONS SMART TECHNOLOGY. TRUSTED SOLUTIONS www.M2worldwidellc.com Overview • • • • • • • • • • • • Name Professional Headline: doesn’t have to be your “current position,” but could be something.

LinkedIn Overview
Using LinkedIn for Business
PAYMENT
SOLUTIONS
SMART TECHNOLOGY. TRUSTED SOLUTIONS
www.M2worldwidellc.com
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Overview
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Name
Professional Headline: doesn’t have to be your “current position,” but could
be something like, “Entrepreneur,” or “Marketing Strategist.”
Address | Industry
Status Update – shows you’re active
Current YOUR TITLE at COMPANY
Past
Education
Recommendations
Connections
Websites
Twitter
Public Profile
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Profile Picture
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Neutral background
Professional dress
Show your personality
Professionally Edited
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How to customize your Public Profile
• Under “Profile,” click “Edit Profile”
• Edit your Public Profile by clicking “Edit” next to the url.
• Use just your name so that it looks clean, and reads like,
http://www.linkedin.com/in/hannahkinney
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Summary
• Meat of your LinkedIn profile
• Important for 2 reasons
– Human interaction. (Are you interesting?)
– Keywords. (LinkedIn's powerful search engine will find certain
keywords in your summary relevant, and return you higher in
search results when people query terms in your field of work.)
• Don’t get hung up on keywords. Still needs to be interesting
for a human to read.
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Specialties
Here’s where you can use those keywords!
• Examples for credit card
processing industry
• Keywords from my profile
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Prepaid payout cards
ACH processing
Credit card processing
Mobile payment solutions
Customized software
solutions
– Merchant Accounts
Social Media
Social Media Marketing
Writing
Promotional Writing
Editing
Organizing
Scheduling
Planning
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Skills
Salesman Example
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Sales Management
Sales support
Sales operations
International sales
Direct sales
Sales process
Selling
Consultative selling
Solution selling
Cross selling
Value-based selling
Selling businesses
Business networking
lead generation
Cold calling
Phone etiquette
Team leadership
Goal oriented
Achieving targets
Customer relations
Customer service
Customer satisfaction
Customer retention
Customer focus
Customer engagement
Phone skills
Phone sales
Product support
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Experience
Experience
• Example from my profile 
Inside Product Evangelist
M2 Worldwide LLC
Privately Held; 51-200 employees; Financial Services
Industry
August 2011 – Present (3 months) | Saint Petersburg, FL
With the ability to service those among the the Fortune
500, we work with some of the largest payment processing
companies in the world. We specialize in online payment
processing, and offer the best payment solutions in the
industry. My job is creating conversations on social media
platforms to educate consumers about the industry, how
we can help them, and why we're the best. I also write and
edit copy for print materials, websites, and blogs.
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sentence or some bullet
points describing what your
roles were at previous
companies.
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Created social media accounts
Wrote content for ad published in October 2011 Paytech
Magazine
Develop and execute social media campaigns
Edit White Paper and Web copy provided by copywriter
Work closely with graphic designer to produce sales
sheets
Work closely with company president to produce weekly
blogs and “M2’s Intelligent Article of the Week”
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Recommendations
• Getting
– Don’t be afraid to ask!
– Co-workers & bosses
– Have you worked closely with a customer and developed a good
enough relationship to ask for a recommendation?
• Giving
– Only give recommendations to people you would recommend to
your family. If you truly believe what you’re writing, then
recommend away!
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Applications
• My suggestions
WordPress
Reading List
• (depending on industry, or if
you have a company blog)
• Shows people what you’re
interested in.
Tweets
SlidesShare
• (depending on industry, or if
you have a company Twitter
handle)
• Share PowerPoint
presentations, videos, and
much more!
Events
Portfolio Display
• Host webinars & seminars,
and invite people via
LinkedIn. This way you’re
sure to get targeted
consumers to attend
• Great for artists of any kind.
Polls
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Additional Information
• LinkedIn allows you to list three websites on your profile.
– Use “Other” and type in custom name. Use your blog name,
instead of “My blog.” For example:
1. Social Media Marketing Blog
2. Payment Solution/Business Blog
3. David Lampe’s Portfolio
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Interests
• Don’t have to be work related, but should be appropriate.
Save “hanging with friends” for an interest to be listed on your
personal Facebook page.
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Photography
Fashion
Networking
Non-profit
Volunteering
Social Media
Inbound marketing
Travel
Food blogs
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Groups & Associations
• Participate in LinkedIn groups catering to your target market in
order to engage in conversations with the right people.
• Seek out groups with lots of activity rather than simply lots of
members. (You'll have to join them to get a sense of the activity.)
• Monitor each group's discussion posts and respond thoughtfully with
content rather than a pitch.
• The goal is to engage rather than sell outright.
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Honors & Awards
• This sets you apart from other prospects &
other companies.
• It’s your chance to brag!
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Contact
Personal Info
• Check: I’ll accept Introductions
and InMail.
• Phone: I suggest using work
phone
• Address: I suggest just City &
State
• IM: Pick whichever you prefer
• Birthday: optional
• Marital status: optional
• Opportunity Preferences
– Check all that apply (most
probably do)
– Add advice so people know
how you prefer to be
contacted. Example: Feel
free to send me InMail.
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Generating Leads
• Reach out.. That’s what LinkedIn is for!
– Don’t be a spammer. Contact 1 or 2 people at a time. Don’t say
the same thing to everyone. Personalize your conversations.
• Direct vs. Indirect
– Direct = contacting them and trying to sell on the spot.
– Indirect = guiding them to a landing page where they can sign up
for newsletter, download white paper, or just get more
information.
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Company Page
• Your company page won’t generate tons of leads. However, it does
give you an opportunity to have a presence on LinkedIn beyond a
personal profile, and it’s another place where people can do some
research on your company.
• Embed banner images and videos in your company page, feed your
blog posts and tweets, post job openings, connect with employees,
gain insight (activity on page and who is looking at your employees’
profiles)
• You can also feature your products on your page and seek
recommendations for them. This can really enhance your credibility!
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Target Searches
• Target searches for keywords you've identified as central to
your business.
• Once you identify key contacts, call, e-mail, InMail (send a
message via LinkedIn's internal messaging system) or
forward a hard copy of marketing materials.
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Track
• Track who is looking at your profile and your staff's profiles.
• Then research these companies in more depth, and identify
key contacts to call, e-mail, InMail (send a message via
LinkedIn's internal messaging system) or forward a hard copy
of marketing materials.
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Research
• Research
• Watching (via Google Analytics) which domain names visit
your company website, gives you a clue about which
companies might be in the market for your services.
• Using LinkedIn, you can research the top decision makers to
proactively approach--again, via a call, InMail or sending hard
copies of marketing materials.
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Discern Patterns
• Discern patterns. Notice who's connected in your industry.
• In the marketing agency world, for example, there are several key
consultants often tapped to help companies with an agency search.
Noting that one of those consultants is suddenly connected to
several execs at a single company may indicate that the company is
poised to begin an agency search. "Which suggests to me that I
might want to get my brand in front of them both," Straface says.
• See full article: A Guide To Generating Leads on LinkedIn
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Generating Leads
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Answers
– Ask and answer 1 or 2 questions per week to generate leads.
Applications
– Organize your profile and show people what you’re up to and interested in.
Groups
– Learn, discuss, connect.
People
– Network! Add college alum, co-workers, ex co-workers, acquaintances, etc.
– You really never know where a lead or a job opportunity could come from.
Direct Ads
– Can have a great return on investment.
Mobile
– Use at networking events or trade shows.
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Final Notes
• LinkedIn Today - provides news and information about your interests
and industry every day.
• Learn.LinkedIn.com - packed with in-depth tutorials you can use to
supercharge your use of LinkedIn.
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Sources
Make sure to check out these other articles and blogs!
• “Use LinkedIn to Get Employers' Attention” by C.G. Lynch, CIO
– http://www.pcworld.com/businesscenter/article/156474/use_linke
din_to_get_employers_attention.html
• “A Guide To Generating Leads on LinkedIn” by Ann Handley
– http://www.entrepreneur.com/article/22037
• “How to Generate Leads Using LinkedIn” via HubSpot
“M2 represents a vision beyond replication.”
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