Transcript Mississippi International Trade Office PURSUING A GLOBAL MARKETING STRATEGY Presentation by Rose Boxx, February 26, 2014

Mississippi International
Trade Office
PURSUING A GLOBAL
MARKETING STRATEGY
Presentation by Rose Boxx,
February 26, 2014
Why is Exporting Important?
• Provides for economic growth &
sustainability
• Positive employee & company benefits
• Enhances workforce
Challenges to Exporting
•
•
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Fear of the Unknown
Documentation
Marketing
Payment/Financing
Commitment of time and resources
How to Get Started
Steps:
1.
2.
3.
4.
5.
Assess the export potential of your firm
Obtain expert counseling
Select markets
Formulate an export strategy
Select a selling technique
Trade Bureau Services
•
International Market Research
•
Private Consultations with Mississippi firms
•
Technical Assistance
•
Trade Lead Development
•
Import Assistance
•
Referrals
•
Protocol & Diplomacy
CUSTOMIZED SERVICES TO MEET
CLIENT NEEDS
Trade Bureau Marketing Programs
• Trade Shows/ Exhibitions
• Trade Missions/Business Development
• B2B Matchmaking Venues
• Educational Programs
• Foreign Offices and Consultants
• STEP Program
CLIENT DRIVEN STRATEGY
Financial Assistance with STEP
The STEP Grant helps MS firms pursue their global
marketing efforts by subsidizing the following:
•
•
•
•
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•
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International market research
Travel expenses
Trade show’s space
B2B matchmaking fees
Translation & Interpretation services
Lead development
Marketing materials
Partnerships
Liaison with federal
programs:
•
•
•
•
•
U.S. Dept. of Commerce
Export-Import Bank
ARC
SBA
USTR
Liaison with regional
programs:
• State Int’l Developers
Organization
• Southeast U.S. initiatives
• Gulf States Alliance
• ARC’s Export Trade Council
• Southern Forest Products Assn.
Mississippi Business Network:
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MS World Trade Center
MS Enterprise for Technology
Innovate MS
MEC
MMA
MS District Export Council
University Programs
Int’l Trade Organizations and
Consular Corps:
• Protocol & Diplomacy Int’l/Protocol
Officers Association
• US Foreign Commercial Service
• American Hardwood Export Council
Calendar of Events FY2014
March 26- 28, 2014
July 2014
Globe Exhibition/Business Development Mission
International Shipping/Labeling Roadshow
Vancouver, BC
Jackson, Gulfport, and Southaven
March 31 – April 4, 2014
August 2014
Europe Multi-Industry Business Development
Mission
Multi-Industry ASEAN Business Development Mission
Philippines, Vietnam and other optional stop
UK, France, and other optional stop
August 2014
April 24-29, 2014
Caribbean Business Development Mission
South America Business Development Mission
Puerto Rico and Dominican Republic
Paraguay, Uruguay, and other optional stop
September 14-19, 2014
May 4 –6, 2014
SEUS-CP Conference & B2B Matchmaking
Israel Unmanned Systems 2014 &
Multi Sector Business Development Mission
Raleigh, NC
Israel and other optional stop
June 9-13, 2014
September 18 – 20, 2014
Central America Business Development Mission
SEUS-Japan 39th Annual Joint Meeting
Honduras, Guatemala, and El Salvador
Tokyo, Japan
June 10 – 12, 2014
September 22 – 26, 2014
Global Petroleum Exhibition/Business
Development Mission
Canada Multi Industry Business Development Mission
Calgary, Alberta
Toronto & Montreal, Canada
Impact of Exports on Mississippi’s economy
• $11.8 billion in exports for 2012
• A 7.76% increase from 2011
• Mississippi exported to 184 foreign destinations in
2012
• 63,236 direct jobs
• 126,472 indirect jobs
Source: Bureau of the Census, Foreign Trade Division
Mississippi Exports to the World
14
$11.8 B
12
$10.9 B
10
Billions
$8.2 B
8
$7.3 B
$6.3 B
6
$ 5.2 B
4
2
0
2007
2008
2009
2010
2011
2012
Mississippi Exports to the World
Oceania and Australia
1%
Asia
20%
Middle East
2%
Canada
15%
Mexico
14%
Africa
1%
Europe
17%
Caribbean
3%
Central America
16%
South America
11%
MS Top 10 Export Markets in 2012
United States Dollars
Partner Country
2010
2011
2012
%Δ 12/11
Panama
710,263,833
1,548,466,569
2,103,706,523
36%
Canada
1,290,118,189
1,762,667,769
1,946,388,098
10%
Mexico
1,156,645,608
1,147,913,224
1,165,901,018
2%
China
405,432,444
501,642,402
864,194,517
72%
Honduras
256,359,227
403,342,745
389,743,479
-3%
Peru
142,387,812
134,088,673
366,997,011
174%
Guatemala
200,428,832
381,564,519
365,538,641
-4%
Brazil
260,874,920
425,408,935
334,466,035
-21%
Belgium
250,044,237
396,503,826
333,275,354
-16%
Colombia
233,218,298
444,470,571
272,803,502
-39%
8,228,851,021
10,930,321,504
11,778,895,746
8%
*Total MS exports to the world
MDA International Trade Office
Managers:
Liz Cleveland, International Trade Office
Rose Boxx, Latin America, STEP & Foreign Offices
International Trade Specialists:
Europe, Africa, Middle East: Aggie Sikora
Asia: Regina Todd
Canada: Vickie Watters
Latin America/Caribbean: Gabriel Prado
MDA International Trade Representatives
South America
PRC
Orlando Diaz, Director
State of Mississippi South
American Office
Santiago, CHILE
Telephone: (56.2) 334.1363
[email protected]
Paul Swenson
State of Mississippi, PRC
Representative
Shanghai
PRC
Telephone: (86 21)
6867.1005
paul.swenson@thechinaha
nd.com
Thank you!
Rose Boxx
601.359.3045-O
601.594.6582-C
[email protected]
www.mississippi.org