Transcript Reaching The New Generation Of Employees Trends in Technology and What it Means for Recruiting December 2, 2008 Ed Granger-Happ, Global CIO SC/US.

Reaching The New Generation Of Employees
Trends in Technology and What it Means for Recruiting
December 2, 2008
Ed Granger-Happ, Global CIO SC/US & UK
Chairman, NetHope & GTRB
Where I Spent My Sabbatical
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Cell Phones on the Green
I was walking across the green in the center of the Dartmouth campus one afternoon,
and noticed two coeds approaching each other talking on cell phones. It became
obvious as they got closer that they were talking to each other. As they came face-toface they kept talking. To each other! Then they smiled and walked on in opposite
directions, still talking to each other. I stopped, put down my bag and thought about
what I just saw. The cell phone was not a convenience or an add-on for these students.
The phone was the conversation! That’s a mind shift even business people addicted to
their Blackberries. Are we ready for that in the workplace?
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The Speed of Information
In a class at Tuck, the professor
and guest advisor were giving
the teams tips on who to
contact. During the tech team
presentation, I was watching
what the students were doing
on their laptops. The advisor
recommended the team contact
a major foundation, who had a
technology-related funding
program. As he was making his
comments, one of the students
browsed to the foundation web
site and found the relevant
program page. Before he
finished, she had sent the link via
email to the rest of the team,
who in turn were clicking to the
site. The entire flow of verbal
and electronic information
happened real-time.
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Doonesbury Gets It!
Students care about social initiatives
• 50% of incoming
students ask about the
school's Allwin Initiative
for corporate social
responsibility as part of
their decision process
for attending the school.
• 30 of 240 incoming
students, volunteer to
work on nonprofit
boards for the school
year.
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That’s good news for NGOs
Last year during a NetHope collaboration summit of
nonprofit and for-profit technology leaders, the head
of corporate affairs for a leading software company
leaned over to me and said, “Guess what the number
three question applicants are asking us now?” Building
the suspense, she cited the obvious number one and
two questions about salary and career path. “What’s
your corporate social responsibility program,” she
delivered word-by-word after a pause, “It wasn’t even
on the radar screen three years ago.”
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However, there’s an impending war for global talent
• Millennials: 13-24
(born 1983-94)
• Generation X: 25-41
(born 1966-82)
• Baby Boomers: 42-60
(born 1947-65)
• Matures: 61-75
(born 1932-46)
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…and there’s a serious “communications” gap
Top three Cell Phone Applications
% frequently/occasionally
0
20
40
60
80
100
Millennials
Xers
Boomers
Matures
Text messaging
Digital Camera (still pictures)
Games
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We were wrong about cell phones…
“Think about what translates from your
business to these problems,” she said. One
example: cellphones. Of the 6.6 billion people in
the world, 3.7 billion have access to a cellphone,
she said. That opens an opportunity to use
mobile technology for reworking banking for the
poor, she said.” –Melinda Gates, at the D Conference of
Tech leaders, May 29, 2008
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…and the Internet is improving faster than we think
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Video and the Rise of the Personal Broadcaster
• 32% of consumers consider themselves to be
a “broadcaster” of their own media
• 45% are creating personal content for others
to see
• 54% (69% of Millennials and 62% of Xers) are
increasingly creating their own entertainment
• 69% are watching/listening to content created
by others
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Who are you spending time with?
“If you’re a CIO, you need to spend a
lot of time out on the fringes of the
Web because that’s where the
innovation’s taking place. You need to
spend a lot of time with people under
25 years old.” –Gary Hamel, strategy
professor
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Who is Your Leading Indicator?
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Consider this…
“YouTube didn’t exist before 2005, yet
it already is responsible for 10 percent
of all traffic on the Internet.” --Stan Schatt,
ABI Research Analyst
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What is the other side seeing?
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“Did You Know?” presentation, Arapahoe High School in Centennial, Colorado, United States.
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Current University Students
• I asked Dartmouth Graduate students:
– So what do you use to communicate
more, IM or Texting?
• Answer: Neither
• Neither?
• We do everything in Facebook
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Do you have a Facebook account?
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Five things a recruiter should be doing today
1.
Hanging out with under 25 year-olds

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2.
Getting an account on MySpace and Facebook, not just
LinkedIn

3.
“Cell a friend” about an SC job
Set cell phone alerts: when type of job available
Video, video, video
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5.
Meet young recruits where they are
Go viral with cell phones
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4.
Watch kids and ask them how they communicate
Engage local university students in creating what we need; partner
with professors
Making recruitment videos (e.g. working at SC)
Request applicant videos
Virtual tour of a program or field office
Partner with corporations on the leading edge of
recruitment technology

Ask leaders to volunteer to create all of the above
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Advice from a Hockey Legend
“I skate to where the puck is going to be, not where it has been.”
--Wayne Gretzky
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Further Reading (shameless plugs)
• My Blog: http://granger-happ.blogspot.com/
– A shameless plug!
• My Web site:
http://www.fairfieldreview.org/hpmd/EGHprofile.nsf
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Questions?