Technical Aspects in Scientific Publishing: A Scientific Publisher's Perspective Chi Wai (Rick) Lee World Scientific Publishing

~ World Scientific Publishing ~

 A scientific publisher formed in 1981  Publish over 120 journals and 500 books a year  Exclusive publisher for Nobel Lectures  Own and operate the Imperial College Press  Started putting journals online since 1996  One of the first 16 publishers who joined Crossref when it was formed in 1999

~ Publishing Cycle ~

Acquisition Dissemination Production

~ Acquisition ~

 Author / Publisher Matchmaking Process   Where to find good authors?

How to attract authors to submit their manuscripts?

 Submission and Peer Review Process   How to submit manuscript in the right format?

Where to find the right reviewers?

~ Production ~

 Content Management System  Production Platforms    Print-Centric vs Web-Centric Workflow Standard TeX/LaTeX, Word or XML Formats Special Platform, e.g.

  ChemDraw EndNotes

~ Production ~

 Web-Centric Publishing    Semantic markup using XML Cross-referencing Multimedia and other supplementary data support

~ Dissemination ~

 Distribution & Availability   Various Platforms and Formats  e.g. PubMed, CAS, Google Scholar, OCLC, NASA etc.

Dark Archives   e.g. LOCKSS, CLOCKSS, JSTOR, Portico etc.

Open vs Pay Access   Who pay to publish and maintain the content?

What's the impact?

~ Dissemination ~

 Sales & Marketing     Channels  From conventional to unconventional channels Business Models  From standard to non-standard models Citation Index and Impact Factor  An important marketing & acquisition tool Advance Publication  Improve turnaround time and visibility

~ What's Next? ~

 CRC (Camera-Ready Copy) to WRC (Web Ready Copy)    Author provides WRC based on industrial standards Common formats to facilitate EDI such as RDF Production Automation   Conversion from non-semantic format to semantic format Real-time publishing?

~ What's Next? ~

 Platform and Interface    PDF & beyond, or something else?

Interface: simple and convenient vs powerful and sophisticated Personalized library and database that assimilate all relevant info in a single interface?

~ What's Next? ~

 Search, Discovery & Impact Measures   Data mining such as finding readers or potential authors through profiling, citation analysis etc.

Measures of impact based on a set of criteria in addition to impact factor