Transcript http://www.ukoln.ac.uk/cultural-heritage/events/social-web-newcastle-2010/ Introduction to Web 2.0 and the Social Web Brian Kelly UKOLN University of Bath Bath, UK Acceptable Use Policy Recording of this talk, taking photos, discussing the content.

http://www.ukoln.ac.uk/cultural-heritage/events/social-web-newcastle-2010/
Introduction to Web 2.0 and
the Social Web
Brian Kelly
UKOLN
University of Bath
Bath, UK
Acceptable Use Policy
Recording of this talk, taking photos,
discussing the content using Twitter,
blogs, etc. is permitted providing
distractions to others is minimised.
Email:
[email protected]
Twitter:
http://twitter.com/briankelly/
http://twitter.com/ukwebfocus/
Blog:
http://ukwebfocus.wordpress.com/
UKOLN is supported by:
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This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence
(but note caveat) www.ukoln.ac.uk
Web 2.0
Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather
than technical standards - “an attitude not a technology”
Characteristics Of Web 2.0
• Network as platform
• Always beta
• Clean URIs
• Remix and mash-ups
 Syndication (RSS)
• Architecture of participation
 Blogs & Wikis
 Social networking
 Social tagging
(folksonomies)
Web2MemeMap, Tim O’Reilly,
• Trust and openness
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2005
Social Web: “tools that enable people
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3 to create, share and connect with each other”
www.ukoln.ac.uk
Note the Afocus
on the individual rather than the institution
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Via
http://www.websocialarchitecture.com/ (June 2008)
Benefits of Web 2.0
Delivery Mechanisms (“network as platform”):
• Global outreach: maximise impact of and
engagement with ideas
• Outsourced services: allowing organisations to
focus on their strengths and small institutions to
engage on more equal terms
• Exploits infrastructure: the standards (e,g. RSS)
& services (Google, Amazon, ..) now in place
User Benefits:
• User can create content
• Can comment on other’s content
• Users no longer passive consumers of content
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NLW Example (1)
Example of use of Web 2.0 services
embedded within a Welsh Assembly
Government funded project
National Library of Wales
“Shaping the future: The
Library’s strategy 2008-2009 to
2010-2011”:
“We propose taking
advantage of new online
technology, including …
Web 2.0 services …
It is expected that the
Library itself will provide
only some specific services
on its website. Instead, the
intention is to promote and
facilitate the use of the
collections by external
users, in accordance with
specific guidelines.”
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NLW Example (2)
http://www.youtube.com/watch?v=ykCAxSqziFY
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Use of Web 2.0
at the National
Library of
Wales
including:
• Use of
YouTube
Examples from guest blog post by Paul Bevan on UK Web Focus blog
centre of 2008
expertise
in digital
information
management
www.ukoln.ac.uk
/ BridgingAWorlds
paper,
National
Library
of Singapore
NLW Example (3)
http://www.flickr.com/groups/cymru-wales/
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Use of Web
2.0 at the
National
Library of
Wales
including:
• Use of
YouTube
• Use of
Flickr
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NLW Example (4)
http://www.ourwales.org.uk/index.php?...
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Use of Web
2.0 at the
National
Library of
Wales.
Wales,
including:
• Use of
YouTube
• Use of
Flickr
• Use of a
community
Wiki
www.ukoln.ac.uk
Museum Example (1)
Example of a
museum making
using Facebook:
• Surfacing
content in
places people
visit
• Allowing
visitors to be
‘fans’
• Easy to
access on
mobile
devices
•…
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Museum Example (2)
Social Web isn’t just
for visitors – it’s also
used to support
communities of
practice:
• Blogs
• Twitter
• Wordle
• Bookmarks
• …
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Twitter - Supporting a CoP
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Twitter:
• Used by early adopters
at MW2007
• Now becoming
mainstream
• Uses by professionals
being identified
Possible uses:
• Multiple discussions at
conferences
• Amplified conferences
(cf #CILIP2)
• Supporting distributed
communities of
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practice www.ukoln.ac.uk
Twitter – Delivering a Service
The Historic Royal Palaces
use Twitter for Henry VIII’s
500th anniversary – picked
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up
by theA Telegraph
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In More Detail
Let’s look at:
• Blogs
• Wikis
• Social Networks
• Twitter
• Openness
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Blogs
Image from Flickr:
http://www.flickr.com/photos/cecio/259559422/
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About Blogs
About blogs:
• A Web log/online diary (and more!)
• Professionals are increasingly using blogs
to describe what they are doing
• Key characteristics are openness,
collaboration and syndication
There’s a need for information professionals to:
• Understand blogging and related
technologies (e.g. RSS, blog rolls)
• Be able to find resources in the
'Blogosphere‘ (e.g. use blog search tools)
• Explore how to use blogs to support
business functions (support users, staff &
organisation)
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Why Blog?
Reasons for blogging:
• Community of museum, archive or library
professionals
• Long tradition of sharing experiences and
knowledge
• New issues – need to find new communities
Blogs can be a timely way to
• Offer advice and commentary
• Make new connections
• Record discussion over time
• Provide a different view to email discussion
threads
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Reading Blogs
http://www.google.com/reader/
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There are lots of
dedicated blog
readers
• Web-based e.g.
Google Reader
• Desktop
applications
• Email apps
You can sign up for
RSS feeds to be
alerted to changes
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Reading Blogs
http://www.google.com/reader/
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There are lots of
dedicated blog
readers
• Web-based e.g.
Google Reader
• Desktop
applications
• Email apps
You can sign up for
RSS feeds to be
alerted to changes
www.ukoln.ac.uk
Netvibes
The Netvibes RSS Reader
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Ahttp://www.netvibes.com/ukwebfocus#Cultural_Heritage
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Librarian’s Blog
Joeyanne Libraryanne - http://www.joeyanne.co.uk/
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Using Blogs
Blogs:
• Very interconnected : (trackbacks to see
who has linked to you; ‘Google juice’; etc.)
• Can help to provide feedback; measure
impact; engage in discussions; etc.
• Blog realtime search tools (e.g. Google,
Technorati) can help find recent blog posts
• Twitter can automatically post blog updates
• The comments field can allow you to
engage in discussions
Time for you to establish a blog?
Note UKOLN briefing docs on planning blogs
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Planning
By
Nina Simone
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Ideas For Blogs
A News Blog
• Redevelopment blog, user services, service
changes, opening hours, event info
From the Librarian’s Desk / From the Curator
• Blogging about your daily work, provides
transparency and openness
Resources Blog
• Special collections, object of the week
Reflective Blog
• Use as a ‘try it out’ experience
Professional Development Blog
• Chronicle daily activities, identify
progression, use for annual appraisal
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Issues To Consider
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Issues:
• Institutional Issues – e.g. Can you have a
corporate voice, do you want one?
• Technical Issues – e.g. what software?
• Barriers to making the decision to blog e.g.
do you want all ideas to be accessible to
all? What about an internal blog?
Barriers to getting started:
• Gaining momentum e.g. many blogs are
little read & become abandoned
• Keeping your momentum e.g. Will you be
able to come up with new ideas?
• Stopping?
• ofRight
person
for management
the job!
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Gaining Momentum
Some thoughts:
• Participate: embed yourself in the
community, social networks (but need to be
aware of privacy issues, ownership of data,
dangers of data lock-in)
• Identify and subscribe to relevant blogs
• Get a feed reader like Google Reader
• Comment, and use your URL when you do
• Link to other blogs, Web sites, …
• Be willing to promote your work
• Also promote your blog’s URL around
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Keeping Momentum
Use Technorati, Google Blog search, etc
Embed usage in regular workflows
Make sure you post regularly, and consistently:
• Don’t post because you haven’t for a while
• Do post when you’ve something to say
If you’re losing momentum, is there a reason?
Do some evaluation of your blog: ask readers
Look for co-authors & guest posts.
if it’s getting stale, try some alternative
approaches (interviews, podcasts, videos,
surveys or polls, …)
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Wikis
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About Wikis
Wikis are collaborative Web-based authoring
tools –read state and write state
They can be used for:
• team work and collaborative papers
(avoiding emailed MS Word file around)
• Note-taking &social discussions at events
• As a way to set up a group Web site
• A great e-learning tool
Ability to compare previous versions of a page,
revert back and track who edited the page
Many allow users to discuss issues prior to
making changes
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Wikipedia
Easy to modify
Provides highprofile information
(Google-friendly)
Allows the
community to
enhance and
develop content
Is time your library
had an entry?
Who will edit it?
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“Britain Loves Wikipedia”
Launched on 31 January 2010 and will run
throughout February
Aim is to get UK museums to throw open their
doors (and ideally their stores) to Wikipedians
Wants to allow them to take photographs of outof-copyright works in their Collections
Why?
• Opportunity to enrich the photographic
record of your collections
• Say that you’re working with Wikipedia
• Images will be used to create articles on
Wikipedia - which will drive more traffic to
your site
Interested?
Contact
Collections Trust
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Wiki Issues
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• Vandalism, spam
• Wiki etiquette
• Searching (tagging needed), archiving
(ephemeral), organisation of pages
• Stopping your wiki from becoming an
unmaintained storehouse of out-of-date
information!
• Organisational Culture - freedom to move
away from usual design, protocols, habits
• Resources - Staff training, time, costs
• How will librarians add wikis and blogs to
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their collections?
The Potential of Wikis
“At their best, they can become true community
resources that can position the library as a an online
hub of their local community” Meredith Farkas
• Reviews of collections, objects or books, FAQs
• Comments section, suggestion box
• Commonly asked questions (reference or
general)
• Local history, personal stories
• Course collaboration, e-portfolios
• Project work, input for research work
• Workshops
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Social Web
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Social Networks
• Sharing and community are key aspects of
Web 2.0
• Most famous networks are MySpace,
Facebook, delicious and Flickr
• ‘Library, ‘museum’ and ‘archive’ are social
network in themselves!
• Tagging – allows users to add keywords:
 Created by groups/communities who are the
resource users
 Natural language – common understanding
 No hierarchy, feedback
• RSS Feeds
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Sharing – Flickr
http://www.flickr.com/photos/westmontlibrary/
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• Web 2.0 includes
communitybuilding
• You can help
support your
communitybuilding by making
it easy to share
photos at events
(e.g. this seminar)
• Simply suggest a
tag and encourage
delegates to
upload their photos
with this tag
• Flickr Commons
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Flickr and Museums
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Example of a
museum making
using Flickr:
• Content
embedded on
organisation
Web site
• Use of rich 3rd
party user
interface
• Content also
surfaced content
in places people
visit and
comment
• … www.ukoln.ac.uk
Sharing – Delicious
http://delicious.com/mariekeguy/ouls-2007/
Another aspect of sharing
is sharing bookmarks
This can be used to:
• Manage your bookmarks
• Allow others to
contribute resources
• Allow lists of bookmarks
to be repurposed
• Carry out impact
analysis
Who else has bookmarked this resources? What are their interests?
(I may have
similar
interests)
How many
have bookmarked mywww.ukoln.ac.uk
resource?
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Sharing - Slideshare
http://www.slideshare.net/MariekeGuy
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Many other
resources can be
shared e.g.:
• Slides
• Photos
• Maps
• Video
• Travel info
• Events info
• Music
• Etc.
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Facebook
Facebook:
• A social
networking Web
site
• Had largest
number of
registered users
among collegefocused sites
(over 30m
members)
• In top 10–20
Web sites
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Facebook and Museums
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Example of a
museum making
using Facebook:
• Content in
places people
visit
• Allows visitors
to be ‘fans’
• Easy to
access on
mobile
devices
• … www.ukoln.ac.uk
Follow Alex
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Twitter
Flickr: http://www.flickr.com/photos/matthamm/3383916444/
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What is Twitter?
What is it?
• Best known micro-blogging application
• Created in 2006
• Web app with desktop & mobile clients
• SMS of the Internet
• One of the 50 most popular Web sites
How do you use it?
• Users sign up for accounts and can then
begin posting tweets
• Interaction is through the act of following
others
beingmanagement
followed
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Tweets
Tweets are:
• Text-based posts up to
140 characters
• Can include URL and/or
link to image (Tweetpic)
How they work:
• All followers of a user
will receive their tweets
• Users can reply to
others (with other users
able to follow
conversation) or contact
each other directly
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Why use Twitter?
•
•
•
•
•
•
•
•
•
Community-building
Marketing (retweets)
Support from your peers
Friend/subject groups
Answers to questions
Surveying feedback
Brainstorming for ideas
Quick surveys
The service's (API) allows other Web
services to integrate with Twitter easily
•…
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Twitter can provide
tangible benefits:
• Engaging in
discussions at
events
• Remote
participation at
events
• Finding our what
they’re saying
about
you
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Hashtags
About hashtags:
• Words or phrases prefixed with a #
• Community-driven convention for adding
additional context to your tweets
• Topics / events can have a Twitter stream
(e.g. #cilip2)
Users can see tweets collated through use of a
hashtag by:
• Using site such as hashtags e.g.
http://hashtags.org/tag/iwmw2009/
• Running a Twitter search for a term and
then subscribing to RSS feed
• Using an application such as Twemes or
Twitterfall
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Twitter at Events
Organisers
• Publicity & general information (like RSS feed)
• Alert followers to important occurrences.
• Organisers can create a generic Twitter account
Delegates
• Can sign up for the event Twitter account
• Tweet during the event using the hashtag (Twitter
'back channel‘)
Remote attendees
• Can still participate by asking questions and
getting a good feeling for the event atmosphere
Speakers
• Gain a better understanding of audience's
knowledge
• Use as a way to ask the crowd and for feedback
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Twitter & User Engagement
Museums & heritage bodies are now
following tweets and responding.
Being user-focussed & innovative or
spooky?
See <http://blogs.ukoln.ac.uk/culturalheritage/2009/05/06/>
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Openness
Flickr: http://www.flickr.com/photos/gauri_lama/3039881498/
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Creative Commons
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Openness: key aspect of Web 2.0: open source; open
standards & open content. Open content:
• Creative Commons offers copyright holders licences
to assign to their work
• Licences aim to clarify the conditions of use and
avoid many of the problems current copyright laws
pose when attempting to share information.
expertisemaximises
in digital information
management
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•A centre
CC ofhelps
impact
of work
Questions?
Any questions?
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