Marketing Chapter 17 Managing Marketing Communications Gilbert A. Churchill, Jr. J. Paul Peter Slide 17-1 Primary Tasks of Communication REMINDING INFORMING •During the introduction stage of the PLC •Explain the purpose & benefits.
Transcript Marketing Chapter 17 Managing Marketing Communications Gilbert A. Churchill, Jr. J. Paul Peter Slide 17-1 Primary Tasks of Communication REMINDING INFORMING •During the introduction stage of the PLC •Explain the purpose & benefits.