Transcript Twitter: #udgamp10 http://www.ukoln.ac.uk/web-focus/events/seminars/girona-2010/ What Can We Learn From Amplified Events? Brian Kelly, UKOLN University of Bath Bath, UK, BA2 7AY Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter,

Twitter:
#udgamp10
http://www.ukoln.ac.uk/web-focus/events/seminars/girona-2010/
What Can We Learn From
Amplified Events?
Brian Kelly,
UKOLN
University of Bath
Bath, UK,
BA2 7AY
Acceptable Use Policy
Recording this talk, taking photos,
discussing the content using
Twitter, blogs, etc. is permitted
providing distractions to others is
minimised.
Email:
[email protected]
Twitter:
Blog:
http://twitter.com/briankelly/
http://ukwebfocus.wordpress.com/ http://twitter.com/ukwebfocus/
UKOLN is supported by:
[Automated]
Delicious tag: udgamp10
This work is licensed under a Attribution-NonCommercialShareAlike 2.0 licence (but note caveat) www.ukoln.ac.uk
A centre of expertise in digital information management
Relevance of Dali
Visit to Salvador Dali Museum and Jewelry Museum:
• “Without an audience the Dali jewelry will have
failed to fulfil the purpose for which they were
created” *
Relevenace to the research community:
• Without an audience scientific research will have
failed in its purpose.
Hence importance of:
• Open access to research papers & data for fellow
researchers
• Communication of work to general public
• Openness of conferences and seminars
* May not be exact wording. No camera or pen so had to try to
remember
wording.
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The Persistence of Memory by Salvadore Dali. Image from
http://en.wikipedia.org/wiki/File:The_Persistence_of_Memory.jpg
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How can
we improve our understanding & recollection ofwww.ukoln.ac.uk
events?
Introduction
4
About Me
Brian Kelly:
• National Web adviser to UK Universities and
cultural heritage organisations
• Based at UKOLN, a national centre of expertise
in digital information management and located at
the University of Bath
• Involved in Web since January 1993
• 770+ blog posts since Nov 2006
• Over 350 presentations given since 1997
• Current area of interest include Web 2.0, Web
standards, Web accessibility & amplified events
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About This Talk
UK Web Focus blog post
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Sharing Ideas
Work activities use
Web 2.0 technologies
& approaches:
• RSS feeds for
structured
information
• Geo-location data
• Exploitation of 3rd
party services
(blogs, wikis,
Twitter, …)
• Openness of
resources
6
40 talks given in 2009 – map gives indication of
dissemination
& engagement
activities (e.g. across
UK)
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Revisiting The Trips
Incomplete map of
trips since 2007
NB 2 talks in UK have amplified to Australia &
South Korea
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Dopplr provides a
social sharing service
for trips
Dopplr also
estimates carbon
cost of trips
Questions:
• Can/should nos.
of trips be
reduced
• Can travel to my
talks be reduced?
How can technologies help address
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environmental challenges?
Constraints of Space & Time
Amplified events can be regarded as a way of
avoiding the constraints of space and time!
8
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Getting Involved
Let’s try out event amplification:
• Tag for seminar: #udgamp10
• If something inspires you can use
#eureka
• If you don´t understand, require
clarification or disagree use #qq
Notes:
1. Aims to encourage reflection and engagement
2. Approach may work better for student use
3. If no Twitter access available use pen & paper!
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Introduction
How I Came To Be Here
… Un article clau, que no deixa indiferent, és el de Brian Kelly al seu blog
UK Web Focus: “I Want To Use Twitter For My Conference” on exposa
bones pràctiques en l’ús de twitter per organitzar un congrès o
conferència. Les entrades de Kelly són molt rellevants i es tracta d’un
blog que trobo de seguiment obligat, igual que Mashable, Community
Roundtable o Social Media Today. Kelly té una entrada rellevant que
hauria de seguir: 14 UK Information Professionals to Follow on Twitter?
Per entendre la relació apassionant entre twitter i blogging, Brian Kelly ha
resumit idees clares en la seva entrada A Twitter Feed For This Blog i
sobretot a Can Your Blog Survive Without Twitter? Jo encara estic en
fase experiental en la meva arquitectura digital social. M’ha ajudat molt.
(Per cert, en aquesta darrera entrada hi surt el meu retweet de l’article de
Brian Kelly. Gràcies!)
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Introduction
11
About This Talk
Mind map
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History
The Amplified Conference
Term coined by Lorcan Dempsey, OCLC (and former
UKOLN director) in a blog post on 25 July 2007
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History
13
Wikipedia Article
Created by Brian Kelly
in August 2008
A Wikipedia article
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History
14
Real-time peer review: 2003
'Hot' or Not? Welcome to real-time peer review
The keynote speaker was clear. He informed his
audience during [the WWW 2003 conference] that
none other than Tim Berners-Lee … had first referred
to embedded menus as hot links.
A few minutes later, while the speaker was still in full
flow, delegates … learnt that this was not the case, at
least as Berners-Lee himself remembers it.
He had joined the electronic discussion that was
accompanying the lecture and in a brief message …
stated: "I didn't call them 'hot'. I just called them links."
'Hot' or Not? Welcome to real-time peer review, Paul Shabajee,
Times
Education
Supplement
(London), 1 August
2003
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History
15
THE Article - Concerns
Potential Negative Aspects:
“about 10 per cent of the audience had laptops one person was heard to say that the noise of
tapping keyboards drowned the speaker out at
the back of the room. … it can be very distracting
having someone typing quickly and reading beside
you, rather than watching the speaker”
“There can also be a feeling of being excluded …
by not being part of a particular online group”
“It is probable that the speakers will find it hardest
to adjust. It may be disconcerting to know that
members of your audience are, as you speak, using
the web to look at your CV, past work and
checking any data that seems a bit dubious”
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History
16
THE Article - Conclusions
Conclusions:
“… these technologies are likely to be beneficial.
The added possibilities for collective learning and
analysis, comprehensive notes with insights and
links, often far more extensive than the speaker
might have, are advantages previously
unimaginable.
Perhaps the richest potential lies in the interaction
between members of the audience, particularly if
you believe that learning and the generation of
knowledge are active, engaging and social
processes
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Using Networked Technologies
To Support Conferences
Using networked
technologies to support
conferences. Kelly, B.,
Tonkin, E., Shabajee, P.
EUNIS 2005 conference
• Described examples
• Outlined benefits
• Provide deployment
framework
17
Framework covered policy issues, user needs, technical
issues,
human
& organisational
issues
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History
IWMW Experiences (1)
IWMW 2005
• WiFi available for use at UKOLN’s Institutional
Web Management Workshop (IWMW 2005)
• Time for experimentation:
• Wiki for note-taking & reports in parallel sessions
• Instant messaging (Jabber, …)
• IRC
• Provided user support pages
• Provided an Acceptable Use Policy (AUP)
• Provided an evaluation form to see if we should be
doing more of this
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IWMW Experiences (2)
London
Bombings
• Day 2 took
place on 7/7 –
day of London
bombings
• About 20
people found
out via IRC
channel
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This experience led to realisation of need to have contingency
plans in case of disasters (bombs, floods, volcanic ash, …) or
inconveniences
(speakers
being
delayed)
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IWMW 2005: Evaluation
Evaluation on use of technologies received from 35 participants
As a result of positive feedback
amplification of IWMW events
has continued and grown.
20
Since 2008 Twitter used as
‘back channel’ www.ukoln.ac.uk
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Amplified Events Today
By 2010:
• Event amplification the norm for many
Web, e-learning & e-research events
ALT-C 2009
4,708 #altc2009 tweets
from 747 users
for 3 day elearning conf.
(700 delegates?)
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IWMW 2009
1,661 #iwmw2009
from 180 users
tweets for 3 day
Web conf.
(197 delegates)
JISC 2010
2,050 #jisc10
tweets from 432
users for 1 day
development /
policy conf.
(~500 delegates?)
Developments: Increased ownership of smart phones &
availability of WiFi; unlimited tariffs for data; wider appreciation
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of benefits;
Twitter;
…
Case Study
22
IWMW 2010
Policy:
• “We will treat the remote audience as first
class citizens”
Motivation:
• Maximise learning through the sector
• Add value for little additional costs
• Explore ways of ‘greening’ event
• Prepare for implications of economic
downturn (lack of funding to attend events)
• Enhance accessibility of learning
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Case Study
IWMW 2010 Technologies
Video streaming
• Live video stream & subsequent ability to download
and reuse
Twitter technologies
• Official event hashtag #iwmw10 together with
session hashtags #P0-#P9, #A1-A9 & #B1-#B10
• Official live blogger and Twitterer
• Occasional Twitter Wall display
Blog
• Event blog
Slideshare
• Speakers slides easily accessible & embeddable
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IWMW 2010 Interface
The interface for remote users provided by the
University of Sheffield
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The Twitterwall
Twitterwall provided:
• Access to video
stream
• Display of event
tweets
• Ability to post tweets
25
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The Video Recordings
Videos made available for downloading after
the event
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Twitter Developments
Twapper Keeper
developments (UI,
APIs & infrastructure)
27
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Summarizr Developments
Longer session
but also
controversial
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Summarizr:
• 3rd party
development
• Developed by
Andy Powell,
Eduserv, Bath
• Makes use of
Twapper
Keeper APIs
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Summarizr Developments
29
Summarizr:
• Processes geolocation Twitter
data provided in
Twapper Keeper
RSS feed
• May provide trend
analysis
• May provide
evidence of
remote
participation
Note use of geo-location in Twitter low due to (a) privacy
concerns;
(b)
UI complexity;
(c)management
patchy support; … www.ukoln.ac.uk
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#IWMW10 Official Live Blogger
30
IWMW 2010 official
Twitterer (@iwmwlive):
• Invited reflections on
talks
• Explained what was
happening to remote
audience
• Informed remote
audience of problems
• Summarized plenary
talks
• Responded to questions
Hootsuite used to
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schedule announcements
IWMW 2010 Blog
IWMW 2010 blog
provided:
• Summaries of
plenary talks
published (ideally)
shortly after talk
Benefits for:
• Participants who
may need to write
reports
• Remote audience
watching videos
of talks
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Blog
amplifies
reportmanagement
on talk
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IWMW 2010 Blog
IWMW 2010 blog
provided:
• Summaries of
workshop
sessions by
facilitators
Benefits for:
• Participants who
may need to write
reports
• Facilitators in
raising their profile
Blog post amplifies facilitators’ plans
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IWMW 2010 Blog
IWMW 2010 blog
provided:
• Video interviews
with workshop
facilitators
Benefits for:
• Participants who
need to write
reports
• Facilitators in
raising their profile
Video interview amplifies amplifies
facilitators’
reflections on their session
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IWMW 2010 Blog
Video interview amplifies amplifies
participants
thoughts on the event
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IWMW 2010 blog
provided:
• Video interviews
with participants
Benefits for:
• Participants to
reflect on the event
& what they’ve
learnt
• Organisers in
obtaining feedback
on impact of event
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Twitter – More Than Chat
35
Pakrati.us automatically adds tweeted URLs to a
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delicious.com account (used with the @iwmwlive)
Twitter Captioning
Twitter captioning service:
• Developed by Martin
Hawksey, RSC Scotland
• Synchronises video and
Twitter stream (via TK)
• Search of Twitter stream
Benefits:
• Speakers (“why did they
tweet that during my talk?”)
• Accessibility
• Non-native English
speakers?
36
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Auto-translated Captions
iTitle prototype can send
tweets to Google
translation service.
Issues:
• Will constraints in size
of tweets result in
simple language which
is amenable to
automated translated?
• Will available of
digitised content be
valuable for processing
in the future?
37
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Twitter Conversations
Encouraging Learning
Through Discussions
• “Learning begins with a
conversation”
• Lecture theatres inhibit
conversation
• Amplification brings
back the conversation
Engaging With The Twitter Wall
Using a Twitter Wall rather than PowerPoint provides a means
of encouraging discussions e.g. “Good cop, bad cop” routine
used in IWMW 10 conclusions to encourage debate about talks
38
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Remote Barcamps
Barcamp: “a user generated
conference whose content is
provided by participants”
Remote participants had
their own barcamp 
Review of online barcamp
published on blog
39
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Slideshare
Slides provided on
Slideshare where
possible:
• Remote audience
can view slides
• Slides can be
embedded
After event Slideshare
widget of all slides
provided
40
Benefits to speakers:
• Metrics on nos. of view
• Avoids resources being
locked
HTMLin page
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Case Study
Amplified Memories
The event tag
enables photos to
be easily shared
on Flickr
Photos can be
reused by services
such as Animoto to
provide shared
recollections of the
event
41
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Amplifying In (1)
Note planned live remote
participation didn’t work.
42
Plenary talk at IWMW
2009:
• Provided by slidecast
(Slideshare + audio)
as speaker on holiday
• Opportunity to
evaluate “amped-in
talks” – well-received
• Gaps provided to
allow facilitated local
interaction
• Slides and live Twitter
wall displayed
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Amplifying In (2)
Online talks given at 3 conferences in 1999:
• South Korea: 11 min slidecast at workshop
session
• Australia: 35 min slidecast of rehearsal of talk
prepared for another conference
Me: “A few hours ago I gave a keynote talk at
the OzeWAI conf in Australia. I was asleep at
the time!”
Response: “so were the audience! :-)”
• Scotland: slides + video used in double act
Issues:
• Quality: dry, boring? How to enliven?
• Recycling talks: good or cheating audience?
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Amplified Events: Why Not?
44
IWMW 2010 has demonstrated:
• Various benefits of amplified events
• Examples of services which can be used
• Examples of best practices
• Benefits provided to various stake-holders
But:
• What about the concerns?
• Does it scale? If it a fad?
• Will use in other contexts work?
• I’m convinced! What advice can you give?
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What
concerns
do you
have?
Concerns
45
Possible Concerns
Some concerns:
• Privacy
• “It’s rude”
• Spam
• It’s not for me
• Speaker says no!
• Who pays?
• The services may not be sustainable
• Legal concerns
• …
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Privacy, Data Protection, …
Digital cameras, mobile
photos, camcorders, … are
increasing volume of photos
/ videos being taken and
being published online.
But what about issues such
as:
• Privacy
• Data protection
• Confidentiality
• …
46
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Addressing Privacy Concerns
Infrastructure
‘Quiet Zone’ provided at IWMW
2009 & Eduserv Symposium 2010):
• No photos or technologies
cf. ‘quiet carriage’ on trains
Culture of Openness
Organisers seen to:
• Encourage openness
• Explain benefits
• Seek to provide opt-out
47
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Inappropriate Content
Live Twitter wall displayed
during opening & closing talks
at Museums & Web 2009
conference
• Much appreciated
• #mw2009 tag ‘trended’
• Automated spam appeared
from @pantygirl!
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IWMW10 Response: Accept risk: people know about
spam; anti-spam measures getting better.
Other Approaches: Provide moderated Twitter wall;
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Twitter
displayed on user’s device
“It’s Rude”
Open University’s
internal conference held
in May 2008
“Three people
complained about me
liveblogging the
Conference. They had
found my typing very
distracting from the
presentations”
24 comments on post
My post on need for a framework
produced ~13 responses
“I was amazed when I read about
Doug’s experiences. I’ve blogged
events over the last few years, &
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49 never had anyone complain”
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OU Online Conference 2010
Open University ran an onlineonly conference in June 2010
Results show there is now a
widespread appreciation of
value of online events
50
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“It’s Not For Me”
Vive la Différence
• Different individuals will
have different
preferences for how
they engage with talks
at conferences
• Need to seek to
accommodate such
differences
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It’s My Social Space!
“My tweets are mine – I
don’t want you archiving
& analysing them!”
Twapper Keeper
• Recent developments have been funded
by JISC
• Enhancements to features included ability
to opt-out
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It’s Illegal! Accessibility Concerns
Developing Countries; Developing What about, for
Experiences: Approaches to
example, legislation
Accessibility for the Real World
which requires Web
Paper on need to:
resources to be
• Avoid check-list approach
universally
• Policies which are divorces from
accessible?
realities of costs, benefits, …
Argues need for:
Won’t, for example,
• Achievable solutions
costs of captioning
• Accessibility of outcomes &
be a barrier?
purposes rather than digital
resources
Provides examples of application of
approaches to amplified events and
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53 institutional repositories
It’s Illegal! Copyright Concerns
54
Empowering Users and Institutions:
A Risks & Opportunities Framework
for Exploiting the Social Web
Paper describes Oppenheim formula
for assessing copyright risks:
R=AxBxCxD
where:
A = probability copyright
infringement occurred
B = probability copyright owner
finds out
C = probability they care
D = how much they’ll sue you for
Note this is intended to encourage use
of a riskA centre
assessment
approach
of expertise in digital
information management
What about,
possible copyright
misuse?
Won’t possible
publication of
copyrighted
resources
(tweets?!) leave
institutions
financially liable?
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Concerns
55
Who Pays?
What’s the business model?
• Costs are hidden (part of infrastructure;
swings & roundabouts; internal charging; …)
• User pays? Speaker pays?? (cf author pays)
Taxpayer pays?
• Sponsorship
Since IWMW 2008 host institution provided streaming video
(infrastructure in place; marketing of institution; trialling new
technologies, …)
At IWMW 2009-10 we funded live blogger (with some
sponsorship): raises profile of event; gathers evidence of impact
& valueA centre
of event
as inwell
supporting
of expertise
digital as
information
managementremote audiences
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Concerns
Speakers’ Concerns
Speaker’s may have concerns :
• Sharing slides (in advance): will people listen?
• Live broadcasting: who is listening; should I be
cautious?
• Recordings of audio / video: what if I look
terrible; sound terrible; make mistakes?
• The back channel: what if people ask difficult
questions; irrelevant questions; …?
• The message: Will speakers avoid being honest
about problems & mistakes?
• Problems: What if things go wrong?
Experiences: Speakers since 2008 informed of live
streaming in advance. No problems experienced.
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Best Practices
57
“I Want To Do It!”
Some suggestions for best practices:
• Do it yourself – open up your talks at
other’s events
• Evaluate
• Learn from experiences of live bloggers
• Adopt a risk assessment approach
• Gather evidence
• Participate as a remote participant
• Read other’s experiences
• Share your experiences
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Live Blogging Experiences
Kirsty Pitkin (nee McGill)
• Live blogger at
IWMW 2009 & 2010
• A new role – what is
possible?
What she did in 2009:
• Live Twitter stream on
@iwmwlive
• Summaries of talks
published on blog
afterwards
• Video interviews
58
In 2010 team of sponsored places
supported Kirsty. Scheduled tweets
published using Hootsuite. Key
phrases
already written.
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Sharing Experiences
Kirsty gave talk on
amplification experiences at
Transliteracy conference
and wrote blog post (with
embedded video clip of talk)
59
A photo of an image of me
holding a cartoon of myself
displayed during Kirsty’s talk
and reused on various blogs.
What are the rights & ethical
issues of
reuse
of image?
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Discussions on Rights
Josie Fraser’s policy on photos:
• I’ll inform people that I’ll be taking pictures & that I’m
happy to take pictures down on request.
• I try to take pictures people will like and I delete
pictures I doubt people will dislike
• I rarely include subject’s full name in the data
although I’m happy to do so on request
Stephen Downes’ policy:
• When photographing public events, I adopt the
stance of journalist. And from a journalistic stance, it
is actually important to NOT ask permission.
• If they are presenting and speaking in a public
forum, they are fair game (openness & transparency)
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Best Practices
61
Risks & Opps. Framework
Twitter
Innovation will require risktaking. The risks &
Benefits
opportunities framework aims
to ensure:
Risks
• Purposes are understood
Missed
Community• Benefits are identified
building
Opportunities
• Risks are also identified
Low?
Costs
• Risks of doing nothing are
AUP,
Risk
understood
education
Minimisation
• Financial implications are
This talk
Evidence
understood
Community
support
Rapid
feedback
Misuse
Purpose
Initially described in “Library 2.0: Balancing the Risks and Benefits
to
Maximise
theinDividends”
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Gathering Evidence
(1)
Slides uploaded on behalf
of Professor Carole Goble
Carol Gole’s
slides
62
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Gathering Evidence (2)
Tweet from
Steve
Wheeler, 25
August 2010
What is a seminar? A
mechanism for creating &
delivering content which is
consumed by others?
63
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Best Practices
Supporting Remote Audience
Supporting a remote audience has parallels
with supporting people with disabilities
• Can’t read slides easily
• Can’t always hear
Need for speaker (& event amplifier) to be
aware of such issues
Slideshare useful for
remote audience
Note each slide has
URL – can be used to
get remote audience in
sync
64
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The Event Amplifier
The role of an event amplifier
described on Event Amplifier
WordPress blog at
<http://eventamplifier.wordpress.
com/ >.
See also @eventamplifier
Twitter account
65
Initial posts on Event Amplifier blog cover: (a) Amplifying event with
Twitter; (a) Providing an accessible back channel; (c) The case for a
live blogger; (d) Twitter buzzword bingo & (e) What is an event
amplifier?
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Professional Approaches
66
Questions on the day:
• What has been the best bit this year so far?
• What will you take away?
• Will you do anything differently as a result of
IWMW?
• What do you think would be the impact on you or
Timetable provided by event amplifier
your organisation if there was no IWMW?
for
IWMW 2010
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Event Amplification Report
Report on Event
Amplification:
• Being written
• Based on UKOLN
experiences
• Will have Creative
Commons licence
• Draft available for
comments on
JISCPress
67
‘Commentable document’ hosted on JISCPress service
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See http://event-amplification-report-draft.jiscpress.org/
Learning From Others
Example of event
amplification for
ECER Conference
• Timetable
published
• Blog post
summarising
amplification
68
Note provision of Internet Radio Show using open
source
Icecast
software.
Should there be more
audio?
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From Seminars to Webinars?
In the future
• Will we need face-to-face
meetings?
• Will webinars replace
seminars?
• How should they be
funded?
69
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Further Advice
• Martin Weller, Open University, Ed Techie
blog, How to organise an online conference
• Marieke Guy, UKOLN, Rambling of a Remote
Worker blog
• Kirsty Pitkin, Event Amplifier blog
• UKOLN briefing documents (QA Focus)
• UKOLN briefing documents
(Cultural Heritage)
70
Note see delicious bookmarks for resources mentioned
talk:
<http://del.icio.us/lisbk/udgamp10
> www.ukoln.ac.uk
Ain
centre
of expertise
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Revisiting the Future
University 2.0 & Amplified Events
• Universities’ core mission is
learning & research
• Amplified events can enrich
both areas
• The norm in the future?
71
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Conclusions
72
To conclude:
• Amplified events are becoming wellestablished in certain disciplines
• Benefits are being better understood
• But in some disciplines amplified events
may be regarded with suspicion
• There are possible pitfalls which could
hinder developments of amplified events
• There are increasing sources of advice on
best practices
• Can you afford not to engage in event
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amplification?
Questions
Any questions
73
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