Social Media “Hacks” Stephan Spencer, Founder & President, Netconcepts © 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected].
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Transcript Social Media “Hacks” Stephan Spencer, Founder & President, Netconcepts © 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected].
Social Media “Hacks”
Stephan Spencer,
Founder & President, Netconcepts
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
“Hacks”
Every social site has its own unique opportunities,
quirks and anomalies
O’Reilly definition:
– tools, tips, and tricks that help users solve problems
– aimed at intermediate-level power users
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Wikipedia
Build up your street cred (long & virtuous contribution history, user profile page
with Barnstar awards) before doing anything at all self-serving.
A link on a high-profile article is worth gold, as it builds your credibility &
visibility with journalists and bloggers. Negotiate with an article’s “owner” to get
this.
Monitor your articles with a tool that emails you (e.g. trackengine,
changenotes, urlywarning, changedetect). Don’t just rely on Wikipedia’s
“Watch” function
Flow PageRank internally with Disambiguation pages, Redirects, Categories
Make friends. They will back you up in AfDs
Don’t edit anonymously from work. (Have you heard of WikiScanner??)
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Wikis
Plenty of other wikis out there that are a lot more editfriendly than Wikipedia
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ShopWiki
The NewPR Wiki (thenewpr.com)
WordPress Codex (http://codex.wordpress.org)
Conference wikis (e.g. Web20Expo)
Some even pass link juice!
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Digg
Strip away all commercial links during the initial Digg swarm
Friend popular Diggers. Better yet, get a popular Digger to
submit your story.
– Consult the Top 100 list of Diggers at DiggAnalytics.com
Time your presence on the Digg front page for daylight hours
Craft a killer title using this formula from Muhammad Saleem:
number + adjective + key phrase
– E.g. “13 Most Chilling Haunted Hotels” or “16 Incredibly Unconventional
Hotel Rooms”
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
StumbleUpon
Force your friends to stumble your stuff using the “Send
to” function in the StumbleUpon toolbar
– They have to view your URL before they can continue with
their random channel surfing
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
YouTube
With most popular YouTube promotions, YouTube gets the links
and the original site usually does not. Stack the odds more in
your favor by creating a microsite and making the microsite URL
your username.
– E.g. “willitblend.com” is BlendTec’s username
Use as many tags as possible while still being accurate
Run a contest and recruit popular YouTube users to enter. Their
video submission will get pushed out to all their subscribers
– E.g. Intuit’s “Tax Rap” contest
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
YouTube
Be creative but unpolished
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Eepybird’s Bellagio Fountain of Diet Coke + Mentos
BlendTec’s “Will It Blend?”
Heroes spoof commercial (“Zeroes”) – an NBC creation
John Cleese Backup Trauma webisode
Intuit’s “Tax Rap” content
SolarDave’s SMX spoof with cut-out figures as the actors
“Hat Swap” spoof of “Wife Swap” reality show w/ SEOs
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
MySpace
You need an impressive number of friends. Establish critical
mass by friending bands, models (male and female), fiction
authors, actors, go-go dancers, DJs, etc. They’ll take anybody!
– Find them using the “Search Profiles for People with Similar Career
Interests” as part of MySpace’s Search function.
– Then remove them later on when you no longer need them.
Long page load time will drive your profile visitors away. Disable
HTML in your comments so users can’t fill your page with slowloading pictures of LOLcats etc.
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
LinkedIn
Add links to your website, blog, and one other
URL and select “Other” so you can specify the
anchor text. Don’t use the pre-selected
categories “My website” etc.
Add a LION (LinkedIn Open Networker) or two to your network.
– i.e. a “promiscuous sneezer” (in Seth Godin-speak)
– Use the TopLinked.com list. e.g. Flip Filipowski
Add your email address to your “professional headline” so folks 4+ degrees
away don’t have to waste an InMail to contact you
Post a “question” to LinkedIn Answers that serves your own purposes
– e.g. “We’re looking to hire an SEO analyst and are willing to pay whatever it takes
to get a top-notch person. What job boards do you recommend?”
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Flickr
Always use tags – as many as possible while still being accurate. Put multiple
word tags in surrounded by quotation marks “”
Make descriptive titles for your photos
Create thematic Sets for your photos
Links on profile, set and collection pages are not nofollowed
If the photo is location specific, go into Flickr’s tools and geotag the picture
– Go into the Flickr set tools, and locate the location on the Yahoo! Map, then drag
the picture onto the map to pinpoint its location
Creative Commons license your photo and put how you want the user to credit
you in your photo’s description
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Meetup.com
Get involved with local Meetups and get your meetup.com
member profile page linked from the meetup’s page, which will
pass juice to your profile then on to your site
Actually there are many social sites with profile pages that pass
link juice...
– http://www.searchenginepeople.com/blog/22-dofollow-social-media-sitesoffering-profile-links.html
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
http://www.searchenginepeople.com/blog/22-dofollow-social-media-sitesoffering-profile-links.html
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Blogs
First, get involved via comments and build rapport
Careful about making the commenter name keyword-rich
Comment on blogs that “dofollow” comment links
– e.g. Mark Cuban’s Blogmaverick.com, Rimm-Kaufman Group’s
www.rimmkaufman.com/rkgblog
Submit to blog carnivals. Host one (requires that you have a
blog). Start a new one.
– http://www.businessblogconsulting.com/2008/02/blog-carnivals-a-linkbuilding-secret-weapon
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Blogs
Be a contributor to a group blog (e.g.
BusinessBlogConsulting.com, Shop.org Blog)
Be a guest blogger on someone else’s blog (e.g.
TechGazing.com*, Problogger.net)
A Tip Jar indicates the blogger is desperate for cash
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Twitter
Create a microsite dedicated to Twitter
– E.g. twitter.zappos.com
Circumvent spam filters and inbox clutter using direct messages
Influence the top influencers in your Twitter network by
influencing those in common with you
– Identify the common “friends” with tweetwheel.com
– Send your request as a direct message
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
http://www.searchenginepeople.com/blog/22-dofollow-social-media-sitesoffering-profile-links.html
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
http://www.searchenginepeople.com/blog/22-dofollow-social-media-sitesoffering-profile-links.html
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Thanks!
This Powerpoint can be downloaded from
www.netconcepts.com/learn/social-media-success.ppt
For three hours of screencasts on link building, email
[email protected]
Questions after the show? Email me at
[email protected]
© 2008 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]