Office of Admissions Units Freshman Admissions and General Admissions Office/Campus Tours Transfer Center Admissions Processing Calling Center Barsema Alumni and Visitor Center Office NIU.
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Office of Admissions Units Freshman Admissions and General Admissions Office/Campus Tours Transfer Center Admissions Processing Calling Center Barsema Alumni and Visitor Center Office NIU PRIORITY STUDENT SEGMENTS Primary-Pool Students – new freshmen (ACT 21, top 33%High School Rank / 3.25 GPA). High-Achieving Students – new freshmen who have ACT composite scores of 25-27 and rank in the top 25%-top 10% of the high school class (3.50 -3.75 GPA) and new transfers who have grade point averages of 3.25 or above. Multi-Cultural Students – new freshmen and new transfers (African American, Asian, Latino, Native American) who meet NIU’s published admission requirements. Transfer students who satisfy NIU transfer admissions requirements. NIU Student Profile Total Enrollment: 24,400 Undergraduate: 18,300 Graduate & Law: 6,100 Student Body 95 % from Illinois 48% men, 52% women 27% ethnic minorities Approximately 75% of students live on or near campus Freshman Applications Over 17,700 For Fall APPLIED YEAR TOTAL Freshmen TOTAL Transfers 2005 2006 2007 2008 2009 2009 v 2008 15,003 5,576 16,014 5,712 16,746 5,799 17,210 5,535 17,712 4,947 2.9% -10.6% Each application requires the processing of an ACT score, transcripts, letters of recommendation. NIU New Freshmen and New Transfer Enrollments (Fall 2000 – Fall 2009) 5 Geographic Segments Freshman Class 85-91% Major Market Segments APPLIED SEGMENT ENROLLED 2005 2006 2007 2008 2009 2005 2006 2007 2008 2009 2009 v 2008 Cook County 6,790 7,281 7,546 8,494 8927 1,284 1,296 1,199 980 1323 35.0% Du Page County 1,829 1,951 1,827 1,852 1895 434 422 309 294 336 14.3% Kane County 936 1,007 1,026 1,164 891 255 259 259 238 207 -13.0% Lake County 1,102 1,210 1,152 1,150 1176 220 272 198 141 202 43.3% McHenry County 578 636 699 664 574 141 157 162 138 120 -13.0% Rockford Area 433 489 519 479 505 106 133 134 96 143 49.0% Northwest Area 630 680 632 628 704 207 195 213 166 210 26.5% Will County 695 812 889 920 1168 147 165 176 123 212 72.4% New Transfers by Major Feeder Community Colleges Over 70% of all Transfers from CC’s and 77% of all CC Transfers From 9 CC’s APPLIED ENROLLED 2005 2006 2007 2008 2009 2005 2006 2007 2008 2009 2009 v 2008 College of Du Page 773 708 674 574 431 280 223 239 234 182 -22.2% William Rainey Harper College 386 423 405 379 387 148 149 143 156 173 10.9% Rock Valley College 355 384 349 348 293 164 180 170 207 155 -25.1% Waubonsee Community College 281 304 321 249 297 122 109 143 118 147 24.6% Elgin Community College 324 340 322 259 221 142 152 125 117 111 -5.1% McHenry County College 245 250 258 215 203 119 96 131 100 111 11.0% Kishwaukee College 186 205 238 138 168 114 103 126 84 108 28.6% Joliet Junior College 182 163 207 165 163 80 49 90 65 65 0.0% College of Lake County 204 211 205 161 148 82 77 71 66 53 -19.7% LAST COLLEGE Challenges Beginning downward trends in college-bound students Changing demographic in Illinois Competition from in-state, private, out-ofstate, on-line proprietary colleges and universities, certification programs, work. Projected change in the number of high school graduates, 2007-08 to 2017-18 Source: Western Interstate Commission for Higher Education © Copyright 2007, The Chronicle of Higher Education Reprinted with permission. This material may not be posted, published, or distributed without permission from The Chronicle. High School Seniors – Public & Private 145000 140000 135000 130000 125000 120000 115000 Enrollments 2000-2001 2001-2002 2002-2003 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 Illinois Year Total % Change AF/AM Total % Change 15,598 Latino Total % Change 7,983 Asian Total Non Minority % Change 3,929 Total % Change 1993-1994 116,365 74,473 1994-1995 119,988 3.1% 15,411 -1.2% 8,263 3.5% 4,089 4.1% 77,181 3.6% 1995-1996 119,146 -0.7% 15,597 1.2% 8,459 2.4% 4,063 -0.6% 76,349 -1.1% 1996-1997 125,206 5.1% 16,472 5.6% 9,377 10.9% 4,380 7.8% 79,672 4.4% 1997-1998 130,092 3.9% 17,390 5.6% 10,302 9.9% 4,816 10.0% 81,878 2.8% 1998-1999 127,726 -1.8% 16,964 -2.4% 10,468 1.6% 4,731 -1.8% 80,229 -2.0% 1999-2000 126,949 -0.6% 16,416 -3.2% 10,873 3.9% 4,750 0.4% 79,590 -0.8% 2000-2001 125,519 -1.1% 15,498 -5.6% 10,855 -0.2% 4,889 2.9% 79,210 -0.5% 2001-2002 131,816 5.0% 16,242 4.8% 12,240 12.8% 5,233 7.0% 82,452 4.1% 2002-2003 134,862 2.3% 16,619 2.3% 13,375 9.3% 5,373 2.7% 84,266 2.2% 2003-2004 133,548 -1.0% 16,584 -0.2% 13,599 1.7% 5,538 3.1% 82,853 -1.7% 2004-2005 132,917 -0.5% 16,979 2.4% 13,948 2.6% 5,643 1.9% 81,314 -1.9% 2005-2006 135,510 2.0% 16,478 -3.0% 14,868 6.6% 5,931 5.1% 82,838 1.9% 2006-2007 140,747 3.9% 18,646 13.2% 16,224 9.1% 6,227 5.0% 83,486 0.8% 2007-2008 142,247 1.1% 18,302 -1.8% 17,147 5.7% 6,257 0.5% 84,275 0.9% 2008-2009 144,244 1.4% 19,485 6.5% 19,200 12.0% 6,466 3.3% 82,351 -2.3% 2009-2010 143,439 -0.6% 19,375 -0.6% 20,216 5.3% 6,760 4.5% 80,757 -1.9% 2010-2011 143,124 -0.2% 19,749 1.9% 21,121 4.5% 6,894 2.0% 78,577 -2.7% 2011-2012 142,791 -0.2% 19,453 -1.5% 22,562 6.8% 7,337 6.4% 77,228 -1.7% 2012-2013 140,683 -1.5% 18,036 -7.3% 23,739 5.2% 7,754 5.7% 75,990 -1.6% 2013-2014 137,823 -2.0% 16,973 -5.9% 24,344 2.5% 8,164 5.3% 74,344 -2.2% 2014-2015 136,082 -1.3% 16,582 -2.3% 24,600 1.1% 8,532 4.5% 72,886 -2.0% 2015-2016 137,524 1.1% 16,761 1.1% 25,812 4.9% 8,616 1.0% 72,726 -0.2% 2016-2017 137,239 -0.2% 16,137 -3.7% 27,402 6.2% 9,574 11.1% 71,385 -1.8% 2017-2018 139,483 1.6% 16,165 0.2% 29,131 6.3% 10,473 9.4% 71,278 -0.1% NIU College Enrollment Rate for High School Graduates Non Minority 45.90% African-American 40.60% Latino 37.70% Asia-Pl 65.20% All Races 46.00% (Approx 55% attend 4-year Schools and 45% attend 2-year Schools) NIU ACT Benchmarks Readiness for College Sub Scores English 18 Math 22 Reading 21 Science 24 50% Chance of B 75% Chance of C NIU Percentages of Act-Tested IL HS Grads Meeting Benchmarks All None English 2002 2006 2004 2006 2002 2006 Math 2002 2006 All Students 19 20 34 32 60 65 36 38 Low Income 7 7 53 52 41 44 18 18 NIU Parental Income (Fall 2008 New Freshmen) Median $87,752 $63,816 15 NIU Top Competitors University of Illinois – Urbana/Champaign University of Illinois – Chicago Illinois State University Illinois Community Colleges/Other IL 4-year Many Colleges and Universities from Around the Country Recruit Chicago Area Illinois is one of the largest exporters of students in US Recruitment Basics 101 Put NIU information in the hands of qualified students in our market region Encourage campus visit and application Provide the best campus visit and tour possible Showcase the advantages of NIU to students and family members Engage the entire campus community to create a high quality on-campus experience Follow up with great customer service resulting in enrollment NIU Prestige Factors Quality of Faculty Quality of Students Athletics Importance of College-Choice Characteristics Please tell me how important each attribute is to you using the following 5-point scale. (1=Not at All Important to 5=Very Important) Mean % Very Important Quality of the program/major you are interested in 4.8 78% Graduates get good jobs or get accepted into good graduate programs 4.6 68% Value of the degree 4.6 65% Overall quality of faculty as teachers and mentors 4.5 55% Overall quality of academic facilities such as classrooms, laboratories, computer resources, etc. 4.4 51% Academic reputation of the college 4.3 46% Amount of financial aid available, including scholarships 4.2 48% Safety of the campus 4.2 47% Offers students a fun college experience 4.2 43% Cost to attend 4.1 42% Student opportunities for a wide variety of internships 4.1 37% Friendliness of the people on campus 4.1 37% Personal attention from faculty 4.0 28% Overall quality of campus facilities such as dining halls, recreation center, student lounges, etc. 4.0 26% © 2009 Stamats Inc. – 20 • NIU’s prospects are evaluating their college options on many different levels, as more than half of the attributes tested received a mean rating of 4.0 or above • However, these top attributes are focused around the following themes: – Overall academic quality— programs, teachers, facilities, and reputation – Success—grad placement and internships – Cost—value, financial aid, and tuition – Atmosphere—safe, fun, friendly, and personal • Note: Cost and financial aid are less important to those in NIU’s low-yield markets. However, they are more concerned with the quality of students and a friendly atmosphere Why Students Choose NIU Few universities have the advantages of location and the breadth of high quality programs at the undergraduate, graduate, and professional levels that we have here at NIU. Comprehensive University NIU boasts a strong liberal arts college as well as a wide range of career-directed majors in business, education, engineering and health sciences. Quality Programs Carnegie Ranking: Research University - High Activity Member of National Association of State Universities and Land Grant Colleges (NASULGC) Member of the Universities Research Association (URA) NIU Why Students Choose NIU Location Residential Atmosphere Affordable Costs Friendly, small city atmosphere with convenient big city access $9,390 Instate Tuition & Fees (per academic year) NIU Students Get Good Jobs NIU Funnel Stages 1 • Search 2 • Inquiry 3 • Applicant 4 • Admitted NIU Sources of Contact High Achieving Students Primary Pool and Multi Cultural Students PSAT Search 10,000 – 11,000 Names ACT EOS Search 20,000 -21,000 names General Prospects Open House and Office Visitors Prospects Met at HS and CC Visits/Fairs ACT Score Senders HS Grad Class 2010 17,488 Received by Sept 1, 2009 5,500 ACT 19/Rank Top 50%/GPA 3.0 The application is the initial source of contact for many. NIU Recruitment Strategies for Each Priority Group Publication and Communication Sequence Letters, Email, Postcards, Telephone, Publications On Campus Visit Opportunities Office Visits M-F and Saturdays Open House Next Step Sessions FAFSA Completion Options Targeted Receptions HS and CC Counselor Receptions NIView Honors Minority Reception Pulaski Day College Receptions Chicago City College Reception NIU Recruitment Strategies for Each Priority Group Off Campus Out Reach—Territory Mgmt Traditional Student Recruitment HS Visits (400 high schools) CC Visits (Top 3 major feeders six visits per term/top 4-8 feeders four visits per term. 29 CC’s Visited) College Day and Night Fairs (226 Programs) Targeted Receptions Down State Receptions Alumni Receptions NIU WWW of Enrollment Sample of Data Used in Decision-Making Counselor High School Goals - Fall 2010 Location AD 09 APPL 10 APPL GOAL 09 ADMT 10 ADMT GOAL 09 MATR 10 MATR GOAL Hebron TC 4 4 2 2 0 1 Amboy TC 5 5 5 5 3 3 Freeport TC 1 1 0 1 0 1 Ashton TC 5 5 4 4 2 2 Belvidere TC 46 49 32 36 19 20 Rockford TC 46 52 32 38 14 15 Byron TC 21 22 13 16 8 8 Cary TC 61 64 41 44 13 14 Rockford TC 5 9 3 6 2 2 Customer Relationship Management Software (CRM) VIP Page Internet Answer Email connections to admissions counselors Students Parents High school visits Personal follow up Lists to colleges/departments for follow up Telephone lists for outbound calling center NIU Sample Communication Sequence Month Inquiry Type Communication Description Continuous All Inquiries VIP Kickoff Continuous All Inquiries Birthday Wishes Continuous All NIU Visitors You're An NIU VIP Email (The admissions office creates VIP pages for all visitors) March All 2010 prospects Good Friday Open House April/May-continuous ACT Score Senders Thank You For Interest June-July All Inquiries Visit the Campus This Summer August All Inquiries Apply to NIU this Fall August-continuous All Inquiries Northern Brochure Mailing August High Achieving Honors Receptions Invitation August/Sept Minority Students Early Application Letter August/Sept Parents of Minority Students Early Application Letter Sept/Dec HS Students High School Visit Announcement October Priority Pool Academic Department/College October All Inquiries November Open House Invitation December Priority Pool Follow Application Letter not applied Sample Communications Log First Contact: Student made contact through Zoom ACT/EOS Name: Rebecca K Admit Term: Fall 2010 High School: Taft High School Academic Plan: Nursing Program Action: Admit Name Log Comm Plan AD Admissions Decision Email Tim - visited schools E-mail Sent/Not Viewed Freshman VIP VIP Logout - VIP VIP Login - VIP VIP Login - AD App email - Tim - visited schools E-mail Viewed Freshman NIU: Awesome Academics - FR E-mail Viewed Freshman VIP VIP Logout - VIP VIP Login - Responders to Colleges 10-5-09 Export File Prospective Students HHS overview E-mail Viewed College of HHS Open House Invitation E-mail Viewed Default Plan EOS Response Letter Doc Merged Prospective Students NIU NIU Major Website NIU WWW of Enrollment Sample of the Volumes: Purchased 14,000 ACT names Processed 23,000 Fall applications – about 100,000 documents Inbound Calls Answered Sept 2580 Outbound Calls Initiated - Sept 4432 Admissions Office Visits – Sept 558 NIU State Articulation Program – 426 HS counselors on campus Sept to Oct 8 -- 80 college fairs 147 high school visits Open House Attendance - Oct 2500+ Primary Enrollment Indicators Campus Visits Admissions and Confirmations Housing Applications/Deposits Orientation Reservations Campus Visits The Most Important Recruitment Strategy 75% - 90% Who Visit Apply Tour the Campus Meet Students Speak with Admissions Counselor Attend a Class Meet Professor NIU Campus Visits Sept 2008 – Aug 2009 Student Visitors 4,592 3,879 8,471 Student/Family Tours Met with Counselor Attended Open House Total Students Daily Office Tours Open House Tours Total Campus Tours 7,094 8,813 15,907 Additional Group Visits Special Groups Students Served 176 4,461 NIU Columbus Day Open House COLUMBUS DAY STUDENTS PARENTS TOTAL 1994-95 281 438 719 1995-96 387 503 890 1996-97 593 961 1554 1997-98 692 1066 1758 1998-99 848 972 1820 1999-00 678 828 1506 2000-01 721 876 1597 2001-2002 791 1015 1806 2002-2003 887 1017 1904 2003-2004 1184 1344 2528 2004-2005 1116 1150 2266 994 1296 2290 2006-2007 975 1182 2157 2007-2008 898 1006 1904 2008-2009 986 1193 2179 2009-10 1148 1424 2572 2005-2006 Total Student Visits Office Interviews and Open House 2006-2007 2007-2008 2008-2009 Fall 3328 3413 3134 Spring 3976 2752 3924 Summer 1532 1216 1413 Total 8836 7381 8471 Campus Tours Total 13789 11907 15907 In addition 3,000- 5,000 students visit NIU through special group programs Orientation Reservations New Student Orientation Reservation Number - August 10 2009 FRESHMEN RESERVATIONS COLLEGE 2009 2008 2007 2006 2009-08 2009-08 AAC 341 363 357 447 -22 -6.06% BUSE 534 603 647 718 -69 -11.44% E&ET 163 123 138 172 40 32.52% EDUC 268 234 229 241 34 14.53% H&HS 356 342 360 346 14 4.09% LA&S 764 579 659 683 185 31.95% VP&A 152 152 132 196 0 0.00% TOTAL 2578 2396 2522 2803 182 7.60% Summary Enrollment Success is a University-Wide Effort. Quality Academic Programs Connection with Faculty Opportunities for Research/Internships Nurturing Campus Atmosphere Commitment to Customer Service Student Involvement Connections to Students and Family Student Expectations Must be Met and Exceeded. NIU Challenges to Maintain Enrollments More competition for fewer students is a reality. Enrollment rates for underrepresented student populations must improve. CC transfers will be essential. Non-Traditional markets should be developed Evening and Weekend Programs On-Campus On-Campus Challenges and Opportunities Undergraduate enrollment will be more diverse and require review of student services. More economic/academic/social disparity oncampus between have’s and have not’s is a reality and a challenge. Retention is a campus-wide responsibility. Enhance faculty and staff training to promote student success and customer service. Questions and Comments