Transcript Malaysia - The Ultimate Tourist Destination Project Overview "Since time immemorial, Malaysia has welcomed visitors from foreign lands.

Malaysia
- The Ultimate Tourist Destination
Project Overview
"Since time immemorial, Malaysia has welcomed visitors
from foreign lands. In modern times, the tourism industry
in Malaysia officially began when a department was
opened in the Ministry of Trade and Industry in 1959.”
- YBM Datuk Seri Tengku Adnan Tengku Mansor
Minister of Tourism, Malaysia
Source: http://www.tourismmalaysia.gov.my/vmy07/index.htm
Goal of the Project
• Devise strategies to increase the number of
tourists in Malaysia.
• Conduct research on interesting places taking
into account the rich culture, heritage, crafts,
cuisine etc.
• Propose tour plan in a contest where the best
would showcase their ideas to the Ministry of
Tourism.
Brainstorm …
• What makes a country unique?
Discuss ...
• Why is Malaysia unique?
Your Role …
As Promotion Managers in the Department of
Tourism, Malaysia.
Your Task…
• Develop tour plan to promote Malaysia as
an attractive tourist place in the region.
• Answer the question:
– How can we promote Malaysia to the world?
How do you do it?
• Work in groups of five.
• Refer and use the planning template to plan out
the strategies.
• Refer to the research journal to select the best
tourism destinations.
• Take points from the guest lecture of a travel
agent to propose an interesting and economic
tour package.
• Promote the tour package.
Your final product…
• A multimedia presentation
– To emphasise the beauty and uniqueness of Malaysia
as well as its rich tradition and cultures.
– Tour plan to promote Malaysia as an ultimate tourist
destination and to convince the Ministry of Tourism to
accept the travel package to promote tourism in
Malaysia.
• A Brochure
– To promote the travel package
Research Testimony
• Internet
• Cite resources
• Look into the authenticity of information
• Get the latest information
• Books
• Cite resources
• Look for the latest books
Refer to these support materials…
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Planning template
Research Journal
Multimedia rubric
Brochure rubric
Brochure guidelines
Progress checklist
Rules of the Contest…
• You will deliver an oral presentation in the contest. Use
the miniatures to showcase to the participants the key
destinations identified by your group.
• Your presentation must be supported with multimedia
slides that propose ways to promote Malaysia as a
tourist place in the region. It should emphasise on the
beauty and uniqueness of Malaysia as well as its rich
tradition and cultures.
• A brochure that highlights a travel package in Malaysia
should be distributed during the presentation.
• Remember, your presentation should be well rehearsed
and professional.
Assessment…
• A presentation rubric will be used to assess your
entire presentation.
• Your brochure will be assessed by brochure
rubric.
• A progress checklist is given to help you gauge
the progress of your project.
Come,
Let’s make
Malaysia
- The Ultimate Tourist Destination