Developing Content Molly Tavella, MPH Summer Conference Mini Speakers Training July 8, 2012
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Developing Content Molly Tavella, MPH Summer Conference Mini Speakers Training July 8, 2012 Most Important: Opening Statistic, Story, Questions, Pictures lightboxcollaborative The Main Goal of a Presentation Impact: the sum of illuminated knowledge, intentional goals, and inspiring passion turned to action, all together multiplied by the fresh insight that leads to effective approaches. Who will be in the audience? What do they know or believe that I can build on? What do they know or believe that I have to overcome? What do I want them to feel? What do I want them to do? What do I want them to have learned? Think about their level of sophistication… Integrating the Four Learning Styles Innovative Learners (~ 35%) want to know why they should learn something, and how it will benefit them. This is the “what’s in it for them” factor. => WHY Analytic Learners (~ 22%) want “just the facts,” and will be keen to see what the supporting data looks like once the benefits have been communicated. => WHAT Common Sense Learners (~ 18%) are interested in how things work, and are best served by concrete, experiential learning activities. => HOW Dynamic Learners (~ 25%) are enthralled with the possibilities offered by the information, rely heavily on their own intuition, and seek to teach both themselves and others. => WHAT IF? Innovative Learners You must quickly and clearly express a practical benefit to the reader You must grab attention immediately before getting into substance. Why is it good for Occupational Therapists? All have the right to engage in meaningful activities that provide each individual with a sense of identity and self efficacy Being able to engage in occupations is based on the ability to access basic healthcare. Rehabilitation services and OT/PT/SLP would be covered under single payer under the category of coverage of all "medically necessary” outpatient and inpatient care. All licensed providers would be covered, and there would be no arbitrary caps on utilization. Integrating the Four Learning Styles Innovative Learners (~ 35%) want to know why they should learn something, and how it will benefit them. This is the “what’s in it for them” factor. => WHY Analytic Learners (~ 22%) want “just the facts,” and will be keen to see what the supporting data looks like once the benefits have been communicated. => WHAT Common Sense Learners (~ 18%) are interested in how things work, and are best served by concrete, experiential learning activities. => HOW Dynamic Learners (~ 25%) are enthralled with the possibilities offered by the information, rely heavily on their own intuition, and seek to teach both themselves and others. => WHAT IF? Integrating the Four Learning Styles Innovative Learners (~ 35%) want to know why they should learn something, and how it will benefit them. This is the “what’s in it for them” factor. => WHY Analytic Learners (~ 22%) want “just the facts,” and will be keen to see what the supporting data looks like once the benefits have been communicated. => WHAT Common Sense Learners (~ 18%) are interested in how things work, and are best served by concrete, experiential learning activities. => HOW Dynamic Learners (~ 25%) are enthralled with the possibilities offered by the information, rely heavily on their own intuition, and seek to teach both themselves and others. => WHAT IF? Cost Comparison Case Study Cost of the individual mandate for: Family of 4, earns $80,000 Out-of-pocket premium (w/ subsidy) is $7,600.00 (9.5% income) Out-of-pocket could be as high as $8,333.00 Total health insurance bill could be $15,933/year Cost for single payer: Family of 4, earns $80,000 The California LAO in 2008 said it would take a 16% payroll premium (high estimate) to fund single payer. Employers would pay 10% and individuals would pay 6%. The family’s payroll tax would be $4,800.00/year. No claim forms, no restrictive physician list, no money necessary, no hassle when you change jobs/move. Integrating the Four Learning Styles Innovative Learners (~ 35%) want to know why they should learn something, and how it will benefit them. This is the “what’s in it for them” factor. => WHY Analytic Learners (~ 22%) want “just the facts,” and will be keen to see what the supporting data looks like once the benefits have been communicated. => WHAT Common Sense Learners (~ 18%) are interested in how things work, and are best served by concrete, experiential learning activities. => HOW Dynamic Learners (~ 25%) are enthralled with the possibilities offered by the information, rely heavily on their own intuition, and seek to teach both themselves and others. => WHAT IF? Dynamic Learner The dynamic learner has absorbed everything offered so far, and has been sitting there wondering what would happen if x is modified, or what if I did y instead because my situation is slightly different? They love Q and A at a presentation. A Q and A Interlude What to do if you have a “haggler” in the audience… Who can guess what audiences wanted most from their presenters? Now a Question for you… 1. Audience Interaction 2. Clarity 3. Enthusiasm/P assion Also: Humor, Stories, Relevance, Well Produced Visuals Now that we have thought thoroughly about what our audience wants… Let’s think about what they should get… 5 Questions Non-Profit Marketing Guide What do other people think about this? Are the people in this organization like me? Does this work? What difference can I make? Can I come along? This is a long path… To keep audience interest… Follow up facts or main points with stories, anecdotes, relevant quotes… The Power of Stories… How to determine a valuable story 1. Who’s the protagonist? 2. What’s the hook? 3. What keeps it interesting? 4. Where’s the conflict? 5. Have you included telling details? 6. What’s the emotional hook? 7. Is the meaning clear? 8. Can the audience member see themselves in your story? Get to the Point. Rinse. Repeat. What is your GAME Plan? G – Goal: What am I trying to do… A – Audience: Who am I trying to tell M – Message: What am I trying to say… E – Engagement: What do I want the audience to do… Hypothetical GAME Plan Goal – Raise Awareness/Expand Organization Audience – Providers Message – Save Lives. Save Money. Save Time. Engagement – Join/Donate/Learn/Get involved A Few PowerPoint Logistics Common Problems – The Fatal 5 Reading the Slides, Not enough practice Too Long, Too much information Lack of Interaction “Screen accompanied by still-life of speaker" Room or Technical Problems Please… No Please don’t have a huge amount of text on your slide because then people will read it and they won’t be listening to you. You should already have this memorized and only put up the main points, that will make you seem like a much better speaker. Just put a pretty picture here instead, it will be so much better. Just avoid this, make sure you practice and then you won’t have to do this at all. Please don’t do it! For the sake of your audience! Have you read all of this? See how distracting it is? Also, you have great eye sight because this font is a little small. This is another problem… This is an example of what not to do… Because nobody can read it… and please use at least 24 pt font! Video Guidelines Length: No longer than 1.5 minutes Is it worth the time? Should relate to the audience, and your main points! Should be in first person Presentation Skills Eye Contact “I’m studying my shoes” “The Scenic Overlook” “Sir Glance-a-lot” “The Lawn Sprinkler” “One for One” Presentation Skills Vocals Volume – Loud or soft? Speed – Slow vs. fast… Tone - Serious, sarcastic, playful? Resources – www.pnhpcalifornia.org www.pnhpcalifornia.org Resources – www.pnhpcalifornia.org Closing: Second Most Important Present a summary of the major points Provide time for questions Deliver a prepared close, which is distinctly different from the summary “In the long run, numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you really want to connect with your audience, give them what they’re waiting for. Tell them your stories.” -Andy Goodman